Principal Customer Marketing Specialist

Solstice Advanced Materials; Morris Plains (NJ); On-site; USD 169,000 - 212,000; Full time

Benefits offered by this job

401(k) match

Medical Insurance

Dental Insurance

Vision Insurance

Life Insurance

Paid Time Off

12 Paid Holidays

Educational Assistance

Job summary

Solstice Advanced Materials is seeking a Principal Customer Marketing Specialist to drive multi-channel campaigns, including paid media, events, and content generation, for global B2B customers. You will lead campaign plans, manage external partners, and collaborate with sales, product, and global marketing to optimize ROI and customer engagement, while traveling 10-25% as needed.

This role demands strategic thinking with hands-on execution, cross-functional collaboration, and a proven track

Qualifications

• 7+ years delivering results through planning, managing, executing, and measuring broad-based marketing in B2B.
• 7+ years external marketing to customers, content development, and promotional tactics.
• Proficiency in Microsoft 365.
• Strong business writing/editing skills.
• Proven project coordination with cross-functional teams.
• Willingness to travel 10–25% for events and meetings.

Responsibilities

• Lead development and execution of materials and promotions for campaigns (email, social, case studies, white papers, events).
• Create campaign plans with content calendars, media promotions, nurture sequences, and budget from conception to execution.
• Manage stakeholder communications, sales enablement collateral, and digital asset library.
• Collaborate with sales and product management to understand customer needs, value proposition, personas, and journey to develop targeted campaigns.
• Oversee external nurture activities to drive lead conversion for digital and live events, ensuring seamless experiences.
• Capture KPIs and ROI, coordinating with agency and regional teams for reporting.
• Use marketing automation tools and CRM to monitor and optimize performance.
• Manage relationships with vendors/agencies to ensure timely deliverables and budget compliance.
• Coordinate with creative services to develop compelling marketing collateral and assets.

Skills

B2B marketing

Campaign management

Project coordination

Marketing automation

CRM systems

Tools

Salesforce

Marketo

Adobe

PowerBI

PowerAutomate

PowerApp

Job description

Principal Customer Marketing Specialist here at Solstice Advanced Materials, you will drive integrated campaign execution, including paid media and events, and content generation as part of the commercial team responsible for growth and customer retention. Your impact will be focused on customer engagement, thought leadership, and demand generation. The ideal candidate will bring a blend of strategic thinking with a hands‑on approach to execute multi‑channel campaigns that cost‑effectively drive new customer acquisition and retention. This is a global role focused on driving business results with global customers, requiring proven B2B experience, preferably in specialty chemicals or manufacturing. Additionally, experience with project or traffic management, agency management, and a demonstrable history of executing customer‑facing marketing activities are important for this role. This position can be based in our Morris Plains, NJ or Houston, TX locations and reports to the Sr Director of Customer Marketing, Refrigerant and Applied Solutions (RAS).

Responsibilities

• Lead the development and execution of materials and promotions for marketing campaigns, including email, social media, case studies, white papers, and customer events
• Create campaign plans including content calendars, media promotions, nurture sequences, and budget from conception through execution and tracking performance
• Manage stakeholder communications, sales enablement collateral, and digital asset library
• Work with cross‑functional teams, including sales and product management, to understand customer needs, value proposition, personas, and the customer decision journey to develop targeted marketing campaigns
• Manage the external nurture activities that drive lead conversion for digital and live experiences (conferences, trade shows, meetings and events), ensuring a seamless and personalized experience across all touchpoints
• Capture key performance indicators (KPIs) and measurements of campaign return on investment (ROI), interfacing with internal agency and regional marketing colleagues for comprehensive reporting
• Utilize marketing automation tools and CRM systems to monitor and optimize campaign performance and track customer interactions
• Manage relationships with external vendors and agencies, ensuring deliverables are met on time and within budget
• Work with creative services to develop compelling marketing collateral and assets

Qualifications

• Minimum of 7 years of proven track record in delivering results through planning, managing, executing and measuring broad‑based marketing initiatives in a B2B environment
• Minimum of 7 years of experience with effective external marketing to customers, content development, and promotional tactics
• Proficiency in Microsoft 365
• Business writing and editing skills
• Proven project coordination skills and experience with cross‑functional teams
• Ability to travel 10-25% to attend events and customer meetings

WE VALUE

• Experience with marketing automation tools and CRM systems such as Salesforce, Marketo and Adobe
• Proficiency in PowerBI, PowerAutomate and PowerApp platforms
• Understanding of a two‑step distribution model and channel marketing strategies
• Strong analytical skills with the ability to interpret data, measure results, and make data‑driven choices; previous experience with corporate reporting of campaign results and customer / market trends
• Results‑oriented mindset, we are driven by achieving measurable outcomes and exceeding targets
• Innovative and creative thinking, we encourage new ideas and approaches to drive continuous improvement
• Customer‑centric mindset, we prioritize understanding and meeting the needs of our customers
• Organizational and problem‑solving skills to successfully support multiple projects simultaneously
• Budget planning and administration experience

Compensation

The annual base salary for this position is $169,316-$211,645. Please note that this salary information serves as a general guideline. Solstice considers various factors when extending an offer, including but not limited to the scope and responsibilities of the position, the candidate's work experience, education and training, key skills, as well as market and business considerations.

Benefits Of Working For Solstice Advanced Materials

In addition to a competitive salary, leading‑edge work, and developing solutions side‑by‑side with dedicated experts in their fields, Solstice Advanced Materials employees are eligible for a comprehensive benefits package. This package includes:

• employer‑subsidized Medical, Dental, Vision, and Life Insurance
• Short‑Term and Long‑Term Disability
• 401(k) match
• Flexible Spending Accounts
• Health Savings Accounts
• EAP
• Educational Assistance
• Parental Leave
• Paid Time Off (for vacation, personal business, sick time, and parental leave)
• 12 Paid Holidays

Solstice Advanced Materials is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, religion, or veteran status.

About Solstice Advanced Materials

Solstice Advanced Materials is a leading global specialty materials company that advances science for smarter outcomes. Solstice offers high‑performance solutions that enable critical industries and applications, including refrigerants, semiconductor manufacturing, data center cooling, nuclear power, protective fibers, healthcare packaging and more. Solstice is recognized for developing next‑generation materials through some of the industry's most renowned brands such as Solstice®, Genetron®, Aclar®, Spectra®, Fluka™, and Hydranal™. Partnering with over 3,000 customers across more than 120 countries and territories and supported by a robust portfolio of over 5,700 patents, Solstice’s approximately 4,000 employees worldwide drive innovation in materials science. For more information, visit Advanced Materials.