Principal Consultant – Marketing Effectiveness

Fractal; United States; On-site; USD 150,000 - 220,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Life insurance

Disability plans

401(k) Plan

Paid holidays

Parental Leave

Flexible PTO policy

Job summary

A leading AI consulting firm is seeking a Principal Consultant in Marketing Effectiveness to advise Chief Marketing Officers on AI roadmaps and analytics tools. This role requires over 15 years of experience in analytics and business consulting along with strong leadership skills. The candidate will consult on AI solutions and help develop marketing analytics capabilities. Competitive compensation with a salary range of $150,000 to $220,000 plus bonuses and comprehensive benefits is offered.

Qualifications

• 15+ years of experience in analytics delivery and business consulting, with 5+ years in leadership.
• Experience in design and delivery of high-impact analytics solutions for global clients.
• Knowledge of AI and machine learning techniques such as deep learning and neural networks.
• Effective storyteller able to map client challenges to internal capabilities.
• Ability to manage revenues profitably and create win-win propositions.
• Outstanding presentation and communication skills in a fast-paced environment.

Responsibilities

• Consult clients using Marketing Analytics and AI solutions.
• Build in-depth knowledge of clients' business and drive new business.
• Lead pre-sales process for AI solutions in Marketing.
• Contribute to the marketing analytics capability and develop scalable solutions.
• Evangelize Fractal’s AI solutions for marketing.

Skills

Marketing Analytics

AI solutions

Leadership

Effective storytelling

Business acumen

Presentation skills

Problem-solving

Job description

Principal Consultant – Marketing Effectiveness

Fractal is a strategic AI partner to Fortune 500 companies with a vision to power every human decision in the enterprise. Fractal is building a world where individual choices, freedom, and diversity are the greatest assets. An ecosystem where human imagination is at the heart of every decision. Where no possibility is written off, only challenged to get better. We believe that a true Fractalite is the one who empowers imagination with intelligence. Fractal has been featured as a Great Place to Work by The Economic Times in partnership with the Great Place to Work® Institute and recognized as a ‘Cool Vendor’ and a ‘Vendor to Watch’ by Gartner.

Position Overview

Fractal is looking for a proactive and driven candidate to join our Marketing Effectiveness consulting team to provide leadership across strategic clients. In this role, you will collaborate with Senior leadership in client’s Marketing teams to deepen your understanding of their requirements. You will work as a trusted advisor for Chief Marketing Officers and their leadership teams and help them shape their AI roadmap for the future. You will also collaborate with internal Fractal teams working on various projects to share insights with clients, refine recommendations to align with stakeholder goals, and coach client teams on Marketing analytics tools, to include interpreting results. Additionally, you will evangelize AI products in marketing domain and work closely with Account Managers and Sales leaders to convert new opportunities for business growth.

Responsibilities

• Use knowledge of Marketing Analytics and AI solutions to consult clients with insights from project outcomes across active engagements. Educate clients on the value of our business and implementation expertise
• Build in-depth knowledge of clients' business priorities, challenges and initiatives that can be translated into business opportunities. Work closely with project teams to ensure business priorities are met with project outcomes
• Strategically drive new business in these accounts in close synergy with the Practice teams and core account teams. Position Fractal solutions to meet client requirements and become a trusted advisor for services by effectively managing multi-threaded client relationships
• Identify opportunities to scale existing projects by bringing tools and best practices for expansion of current scope and drive productivity improvements and efficiency to enhance gross margins.
• Lead the pre‑sales process for AI solutions in Marketing, scope client needs and consult the client to frame up solution and delivery approach.
• Contribute to the development of the marketing analytics capability through collateral demonstrating thought leadership and develop scalable solutions to address business problems across the industry
• Evangelize Fractal’s AI solutions and products for Marketing domain with existing client and prospects.

Qualifications & Experience

• 15+ years of experience in analytics delivery and business consulting with at least 5+ years of leadership experience in creating solutions for Marketing teams.
• Experience in design and review of new solution concepts and leading the delivery of high‑impact analytics solutions and programs for global clients.
• Knowledge of AI and machine learning techniques such as deep learning, neural networks, LLMs, Reasoning models to drive superior measurement techniques for the client. Should be able to evaluate and bring in new advanced techniques to enhance the value‑add for clients
• Effective and credible storyteller with a strong ability to map client challenges to internal capabilities, regardless of the competency, and can link those conversations back to business outcomes
• Should be able to apply domain knowledge to functional areas like market size estimation, business growth strategy, impact of govt policies on product, strategic revenue management, marketing effectiveness
• Have business acumen to manage revenues profitably and meet financial goals consistently. Able to quantify business value for clients and create win‑win commercial propositions.
• Good thought leadership & ability to structure & solve business problems, innovating, where required
• Outstanding presentation and communication skills (Oral and written) with the ability to inspire others to make informed decisions.
• Must have the ability to adapt to changing business priorities in a fast‑paced business environment

Pay

The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions, including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At Fractal, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is: $150,000 - $220,000. In addition, you may be eligible for a discretionary bonus for the current performance period.

Benefits

As a full‑time employee of the company or as an hourly employee working more than 30 hours per week, you will be eligible to participate in the health, dental, vision, life insurance, and disability plans in accordance with the plan documents, which may be amended from time to time. You will be eligible for benefits on the first day of employment with the Company. In addition, you are eligible to participate in the Company 401(k) Plan after 30 days of employment, in accordance with the applicable plan terms. The Company provides for 11 paid holidays and 12 weeks of Parental Leave. We also follow a “free time” PTO policy, allowing you the flexibility to take the time needed for either sick time or vacation.

Equal Employment Opportunity

Fractal provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Consulting and Marketing

Industries: IT Services and IT Consulting and Business Consulting and Services