Principal Client Partner, Central (Texas)

Shoptalk; United States; Remote; USD 132,000 - 175,000; Full time

Benefits offered by this job

Healthcare benefits

401(k) with match

Mental Wellness Program

Flexible PTO

Company shutdown weeks

Remote work equipment

Life360 Platinum

Tile products

Job summary

Life360 Ads is seeking a Principal Client Partner to drive revenue growth by cultivating strong relationships with clients and agencies. As an early member of the integrated Life360 ads team, you will shape GTM strategies, manage a robust pipeline, and translate client needs into high-impact native content programs on the Nativo platform.

You will pursue new opportunities, own quotas and budgets, and partner with cross-functional teams to deliver compelling campaigns.

Qualifications

• 7+ years of digital media or advertising sales experience, ideally with a focus on strategic selling, programmatic media, CTV, Video, and more.
• Proven ability to sell to both brands and agencies with a mix of managed and programmatic deals.
• Familiarity with brand storytelling, audience targeting, optimization strategies, and digital advertising technologies.
• Strong ability to prospect, manage a full sales cycle, and build long-term client relationships.
• Excellent communication, negotiation, and presentation skills.
• High level of comfort working independently in a fast-paced environment.
• Proficient in MS Office, Google Workspace & Salesforce.
• Competitive pay and benefits.

Responsibilities

• Meet or exceed quarterly and annual revenue quotas through proactive outreach and consultative selling.
• Identify new business opportunities with media buying agencies and direct clients.
• Serve as a trusted advisor to clients, understanding their marketing goals and crafting tailored native/content marketing programs that leverage the full capabilities of Nativo’s platform.
• Build and manage a strong sales pipeline by generating a high volume of client engagement, including outreach, calls, meetings, presentations, and proposals.
• Lead strategic conversations and ideation with clients and agencies to create impactful, results-driven campaigns.
• Respond to RFPs and collaborate with internal stakeholders to deliver compelling proposals and media plans.
• Travel as needed to meet with clients, attend industry events, and deepen relationships.
• Represent Life360 at industry events and conferences, promoting our differentiated value in the marketplace.

Skills

Digital ads sales

Strategic selling

Programmatic media

CTV/Video

Agency relationships

Negotiation

Presentations

Sales forecasting

Salesforce proficiency

Tools

Salesforce

Job description

Remote, USA

About Life360

Life360’s mission is to keep people close to the ones they love. Our category-leading mobile app,Tile tracking devices, and Pet GPS tracker empower members to protect the people, pets, and things they care about most with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 97.8 million monthly active users (MAU), as of March 31, 2026, across more than 180 countries.

Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families (and those friends that basically are family). We are proud to share that Ad Age named Life360 one of the Top 25 Hottest Brands of 2025 .

Life360 has more than 500 (and growing!) remote-first employees and has recently announced the acquisition of Nativo, an advertising technology company specializing in native advertising. For more information, please visit life360.com .

Candidates must be located in either the Chicago or Texas areas.

Life360 is a Remote-First company, which means a remote work environment will be the primary experience for all employees. All positions, unless otherwise specified, can be performed remotely (within the US) regardless of any specified location above.

We are AI Native

We are building an AI native company where AI is an integral part of how we build and operate. AI tool usage during interviews varies by role. You may be asked to demonstrate proficiency with AI tools, discuss how you leverage AI, or complete interview exercises without AI assistance. Your Recruiter will provide clear guidance as you move through the interview process.
Undisclosed use of AI not previously discussed with or approved by your Recruiter may impact your candidacy.

About The Team

Life360 Ads is actively recruiting for a driven and client-focused Principal Client Partner (account executive/sales) to support our revenue growth by cultivating strong relationships with clients and agencies. This role is essential in helping the newly integrated Life360 ads featuring Nativo advertising team evangelize the power of family connectedness while providing strategic, customized solutions that meet client objectives.

About the Job

As an individual contributor, you will be responsible for achieving revenue goals through the development and execution of go-to-market strategies, managing a pipeline of opportunities, and translating client needs into high-impact content marketing programs using Nativo’s platform.

As an early member of the newly integrated advertising team from Life360 and Nativo, you will have the ability to shape how our platform evolves to address the outcomes advertisers are seeking. You will also be a passionate advocate for improving everyday family life and the role that brands can play to reduce friction and deliver value. You must possess an entrepreneurial, client-centric mindset that will foster market responsiveness as agency and client needs shift.

Your responsibilities will include driving the growth of existing business with the help of our broader team, identifying and cultivating new opportunities, while managing quotas and budgets. We are seeking a highly qualified candidate with a demonstrated track record of success in driving revenue in the agency channel, with a strong ability to establish and maintain strategic relationships with key accounts.

The US-based salary range for this position is $132,000 - $175,000 plus eligibility for a sales bonus. We take into consideration an individual's background and experience in determining final salary - therefore, base pay offered may vary considerably depending on job-related knowledge, skills, and experience. The compensation package will also include quarterly bonuses based on target achievement, equity and a wide range of medical, dental, vision, financial, and other benefits.

What You’ll Do

• Consistently meet or exceed quarterly and annual revenue quotas through proactive outreach and consultative selling
• Identify new business opportunities with media buying agencies and direct clients
• Serve as a trusted advisor to clients, understanding their marketing goals and crafting tailored native/content marketing programs that leverage the full capabilities of Nativo’s platform
• Build and manage a strong sales pipeline by generating a high volume of client engagement, including outreach, calls, meetings, presentations, and proposals
• Lead strategic conversations and ideation with clients and agencies to create impactful, results-driven campaigns
• Respond to RFPs and collaborate with internal stakeholders to deliver compelling proposals and media plans
• Travel as needed to meet with clients, attend industry events, and deepen relationships
• Represent Life360 at industry events and conferences, promoting our differentiated value in the marketplace

What We’re Looking For

• 7+ years of digital media or advertising sales experience, ideally with a focus on strategic selling, programmatic media, CTV, Video, and more
• Proven ability to sell to both brands and agencies with a mix of managed and programmatic deals
• Familiarity with brand storytelling, audience targeting, optimization strategies, and digital advertising technologies
• Strong ability to prospect, manage a full sales cycle, and build long-term client relationships
• Excellent communication, negotiation, and presentation skills
• High level of comfort working independently in a fast-paced environment
• Proficient in MS Office, Google Workspace & Salesforce
• Competitive pay and benefits
• Medical, dental, vision, life and disability insurance plans (100% paid for employees)
• 401(k) plan with company matching program
• Mental Wellness Program & Employee Assistance Program (EAP) for mental well-being
• Flexible PTO, 13 company wide days off throughout the year
• Winter and Summer Week-long Synchronized Company Shutdowns
• Equipment, tools, and reimbursement support for a productive remote environment
• Free Life360 Platinum Membership for your preferred circle
• Free Tile Products

Life360 Values

Our company’s mission-driven culture is guided by our shared values to create a trusted work environment where you can bring your authentic self to work and make a positive difference

• Be a Good Person - We have a team of high integrity people you can trust.
• Be Direct With Respect - We communicate directly, even when it’s hard.
• Members Before Metrics - We focus on building an exceptional experience for families.
• High Intensity, High Impact - We do whatever it takes to get the job done.

Our Commitment to Diversity

We believe that different ideas, perspectives and backgrounds create a stronger and more creative work environment that delivers better results. Together, we continue to build an inclusive culture that encourages, supports, and celebrates the diverse voices of our employees. It fuels our innovation and connects us closer to our customers and the communities we serve. We strive to create a workplace that reflects the communities we serve and where everyone feels empowered to bring their authentic best selves to work.

We are an equal opportunity employer and value diversity at Life360. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or any legally protected status.