Principal Brand Strategist Remote - United States

Headspace; Mississippi; Remote; USD 118,000 - 189,000; Full time

Job summary

Join a forward-thinking company as a Principal Brand Strategist, where your creativity and strategic insight will shape brand narratives across D2C and B2B channels. In this pivotal role, you'll lead the charge in expanding brand awareness and customer engagement through innovative marketing strategies and partnerships. Collaborate with diverse teams to ensure that every campaign resonates with audiences and drives meaningful impact. This is an exciting opportunity to contribute to a mission-driven organization committed to mental health support, all while enjoying a comprehensive benefits package and a culture that values diversity and inclusion.

Benefits

Equity

Comprehensive healthcare coverage

Monthly wellness stipend

Retirement savings match

Lifetime Headspace membership

Generous parental leave

Qualifications

• 8+ years in brand strategy and marketing, D2C and B2B experience.
• Outstanding communication and relationship-building skills.

Responsibilities

• Lead brand strategy and marketing for D2C and B2B businesses.
• Drive integrated marketing planning and execute high impact campaigns.
• Identify and develop brand partnerships to engage new audiences.

Skills

Brand strategy

Marketing planning

Interpersonal communication

Creative storytelling

Relationship building

Customer-centric marketing

Adaptability

Strategic planning

Job description

About the Principal Brand Strategist at Headspace:

Headspace is looking for an experienced and creative Brand Strategist to lead brand strategy, integrated marketing planning, brand partnerships and measurement across our D2C and B2B businesses. The role is highly visible and requires someone who is a big thinker, creative storyteller, and strong relationship builder to grow and expand the Headspace brand. As a key leader on the Marketing team, you will play a critical role in helping us achieve our mission of providing every person access to lifelong mental health support.

What you will do:

• Lead brand strategy and marketing across D2C and B2B businesses to expand the definition of our brand, grow brand awareness and affinity, and accelerate customer acquisition and retention
• Empower teams across the organization to be owners of the brand, in partnership with the Creative Team
• Drive customer-centric integrated marketing planning for D2C and B2B businesses, working closely with Marketing, Communications, Content, Partnerships, and Product to plan high impact strategies and campaigns
• Own evergreen marketing strategy and campaigns to meet consumers in key cultural moments like Mental Health Awareness Month and World Mental Health Day
• Identify, develop and execute high impact brand partnerships to expand our reach and engage new audiences
• Lead brand insights and measurement to track brand health and understand effectiveness of brand investments, in partnership with Research team
• Stay up to date on industry trends and best practices to influence across the organization

What you will bring:

Required Skills:

• 8+ years of experience in brand strategy and marketing, including culture-first, social-first, earned-first brand marketing strategies
• Experience in D2C and B2B marketing
• Ability to adapt to changing circumstances and to be solution-oriented in an ambiguous, fast-paced environment; comfortable with ruthless prioritization
• Outstanding interpersonal, verbal, written communication, presentation and process facilitation skills
• Proven ability to execute results with lean resources, balancing hands-on execution with strategic planning
• Strong ability to partner cross-functionally, influencing teams and leaders of all levels

Preferred Skills:

• Track record of building iconic human-centered brands that have driven measurable business outcomes, and have made a meaningful impact in the world
• Experience working within digital health, healthcare, mental health or wellbeing
• Experience within consulting and in-house

The anticipated new hire base salary range for this full-time position is $118,000-$189,000 + equity + benefits.

At Headspace, base salary is but one component of our Total Rewards package. We’re proud of our robust package inclusive of: base salary, stock awards, comprehensive healthcare coverage, monthly wellness stipend, retirement savings match, lifetime Headspace membership, generous parental leave, and more. Additional details about our Total Rewards package will be provided during the recruitment process.

How we feel about Diversity, Equity, Inclusion and Belonging:

Headspace is committed to bringing together humans from different backgrounds and perspectives, providing employees with a safe and welcoming work environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together.

As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate.

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