Principal Brand Designer

MetaLab; United States; Remote; USD 90,000 - 140,000; Full time

Job summary

MetaLab is seeking a Principal Brand Designer to shape exceptional brand identities and narratives. You will lead the design process by collaborating with various teams and ensuring that brands connect and resonate in a digital environment. This role requires a blend of creative vision, strategic thinking, and the ability to drive brand excellence across projects, expected to enhance user experiences and business impact.

Qualifications

• 7+ years of experience in brand design with a strong portfolio.
• Expertise in translating brand strategy into visual identities.
• Experience in collaborative, iterative environments.

Responsibilities

• Lead the brand design process from concept to execution.
• Develop scalable brand identities for digital products.
• Advocate for brand thinking across the organization.

Skills

Brand Design

Visual Identity

Storytelling

Presentation Skills

Collaboration

Tools

Figma

Illustrator

Photoshop

Job description

We are open to remote candidates located within PST to BRT time zones.

At Metalab, we design some of the world’s most beloved products. Founders at early-stage startups hire us to help build businesses from scratch, and leaders at global enterprises hire us to help launch new products.

As a Principal Brand Designer, you will set the creative vision for brands, driving excellence in brand identity, marketing, and storytelling. You’ll guide clients and internal teams through the brand design process, ensuring our work is both visually stunning and strategically impactful. You’ll play a key role in shaping how Metalab and our clients' brands come to life across digital experiences, bringing a systems-thinking approach to branding that integrates seamlessly with product design.

You’ll act as a brand leader, advocating for design excellence while collaborating across disciplines to build brands that don’t just look great—they enhance user experiences and drive business impact.

What you’ll do:

• Lead the brand design process from concept to execution, setting the creative and strategic vision for brands.
• Develop inspiring, relevant, and scalable brand identities that strengthen digital products and businesses.
• Act as a trusted partner to clients and internal teams, educating them on brand best practices and guiding them through a rigorous but agile branding process.
• Work closely with Product Designers, Product Managers, and Client Partners to ensure brand identity aligns seamlessly with product experiences.
• Advocate for brand thinking across the organization, increasing brand literacy within our teams and clients.
• Deliver polished, well-documented brand systems that serve as an enduring source of truth for internal and external teams.
• Push creative boundaries, exploring motion, 3D, and interactive elements to elevate brand experiences.
• Present, sell, and defend creative work to stakeholders, ensuring buy-in and alignment at every stage of the process.

What we’re looking for:

• 7+ years of experience in brand design, marketing, or visual identity, with a portfolio showcasing brand identities that live in digital environments.
• Proven expertise in translating brand strategy into compelling visual identities, design systems, and marketing materials.
• Strong presentation skills—you can confidently articulate design rationale to large stakeholder groups.
• Experience working in collaborative, highly iterative environments, sharing work frequently and refining based on feedback.
• Proficiency in Figma, Illustrator, Photoshop, and a deep understanding of brand documentation and systematization.
• A passion for storytelling and the ability to create narratives that drive brand engagement.
• Comfortable leading workshops, brand exercises, and sprints with both internal and external teams.
• A deep understanding of product design principles and how brand design integrates with digital experiences.

Nice-to-haves:

• Experience in motion, 3D, or interactive design to enhance brand expression.
• Strong writing skills—whether it’s creative copy, brand guidelines, or strategic positioning.

Equal opportunity employer

Research shows that women and other marginalized groups tend to only apply for a job when they meet every single criteria. Does this role sound like it was made for you, yet you don’t check every box? Reach out anyways! We’re an equal opportunity employer and are dedicated to fostering an inclusive and diverse environment for employees from all walks of life. We hire based on talent, and we’re proud of our global perspective.