Principal Brand Designer

FreedomPay; Philadelphia (Philadelphia County); Hybrid; USD 120,000 - 170,000; Full time

Benefits offered by this job

Medical benefits

Dental & vision

Life Insurance

Retirement plan

Commission sharing plan

Hybrid work environment

Parental leave

Job summary

FreedomPay seeks a Principal Brand Designer to shape and execute our global visual identity. This senior IC role blends strategic leadership with hands‑on design, owning brand standards and rolling out the new global identity across customer and employee touchpoints.

Lead multi‑channel projects, partner with execs, and mentor teams while delivering scalable templates and governance for consistent brand experiences.

Qualifications

• 8+ years in brand design or visual identity with hands-on work on multi‑channel brand systems.
• 3+ years of senior design leadership, setting direction and influencing stakeholders.
• Portfolio showing scalable brand identity work across digital and print.

Responsibilities

• Lead design projects from concept to production for campaigns, digital, sales and events.
• Evolve and govern brand identity system across channels and regions.
• Provide creative direction, feedback, and approval of assets for quality and consistency.
• Collaborate with Product/UX to align brand across touchpoints and usability.
• Educate teams on proper brand usage and governance.

Skills

Brand design

Visual identity

Creative leadership

Stakeholder management

Design systems

Typography & layout

Campaign asset production

Tools

Adobe Creative Suite

Figma

PowerPoint

Job description

The FreedomPay Commerce Platform is the technology of choice for many of the largest companies across the globe in retail, hospitality, lodging, gaming, sports and entertainment, foodservice, education, healthcare and financial services. FreedomPay’s technology has been purposely built to deliver rock solid performance in the highly complex environment of global commerce. The company maintains a world-class security environment and was first to earn the coveted validation by the PCI Security Standards Council against Point-to-Point Encryption with EMV standard in North America. FreedomPay’s robust solutions across payments, security, identity and data analytics are available in-store, online and on-mobile and are supported by rapid API adoption. The award winning FreedomPay Commerce Platform operates on a single, unified technology stack across multiple continents allowing enterprises to deliver a consistent, repeatable experience on a global scale. FreedomPay is a fast paced, high growth company with a great culture with competitive benefits and compensation with a business casual atmosphere.

The Principal Brand Designer is a senior individual contributor responsible for shaping, evolving, and executing FreedomPay’s global visual identity. This role combines strategic design leadership with hands‑on creative execution, translating business objectives into distinctive, cohesive brand experiences across customer and employee touchpoints. The role leads through design expertise, creative direction, and cross‑functional influence rather than direct people management, while owning brand standards and supporting the rollout of the new global identity.

Key Responsibilities

Brand Design Leadership & Governance

• Own, evolve, and champion the FreedomPay visual identity system across all channels and regions, translating brand strategy into distinctive, scalable design solutions.

• Serve as the primary authority on brand standards, ensuring consistent application across marketing, product, sales, events, partnerships, recruiting, and corporate communications.

• Develop andmaintaincomprehensive brand guidelines, governance frameworks, and approval processes.

• Provide creative direction and actionable design feedback to internal partners, agencies, and freelancers; review and approve assets for visual quality, brand consistency, and effective communication.

• Educate and enable teams throughout the organization on proper brand usage and best practices.

Hands‑On Design & Creative Execution

• Lead priority design projects from concept through production, creating high‑quality brand assets for campaigns, digital channels, sales presentations, events, partnerships, recruiting, and corporate communications.
• Develop creative concepts and articulate the design rationale, connecting visual decisions to business objectives, audience needs, and brand strategy.
• Build reusable templates, visual frameworks, and asset libraries that enable teams to create consistent materials efficiently.
• Partner with Product and UX to align brand expression across touchpoints while respecting product usability and established experience design systems.
• Apply strong typography, layout, color, imagery, and visual storytelling to deliver production‑ready work across digital and print formats.

Rebrand Execution

• Lead the design execution and rollout of the company’s new global brand identity, translating the identity into practical applications, launch assets, and scalable templates.

• Partner with executive leadership, marketing, product,UX, sales,and external agencies to operationalize the new brand across all customer and employee touchpoints.

• Conduct andmaintainan ongoing audit of branded assets,identifyingopportunities for updates and optimization.

Qualifications

Required Experience

• 8+ years of progressive experience in brand design, visual identity, or visual communications, with substantial hands‑on responsibility for complex, multi‑channel design work.

• 3+ years providing senior‑level design leadership on brand identity systems or major creative initiatives, including setting creative direction and influencing stakeholders; direct people‑management experience is not required.

• Proven experience owning and managing a comprehensive corporate brand across multiple channels and stakeholder groups.

• Experience managing, evolving, and scaling global brands across regions and markets.

• Demonstrated success leading large‑scale brand transformations or rebranding initiatives.

• Experience managing agencies, freelancers, and creative vendors.

• A portfolio demonstrating exceptional design craft, original concept development, scalable visual identity systems, and execution across digital and print channels, with clear explanations of personal contributions and design decisions.

Technical Skills

• Expert knowledge of visual identity systems, typography, composition, color, visual storytelling, and brand governance, with the ability to translate these principles into polished, production‑ready design.

• Advancedproficiencyin Adobe Creative Suite, Figma, PowerPoint, and digital collaboration tools.

• Strong understanding of digital marketing, responsive web design principles, accessible visual communication, content systems, customer experience, and print production requirements.

• Experience working with digital asset management platforms and creative workflow systems.

• Working knowledge of AI‑enabled creative tools and workflows, with the ability toidentifypractical opportunities to improve creative efficiency, streamline production, and scale asset development whilemaintainingbrand standards.

Design Leadership & Collaboration

• Exceptional project management and organizational skills.

• Strong presentation and stakeholder management skills, with the ability to explain design decisions, build alignment with executive stakeholders, and incorporate constructive feedback.

• Ability to influence without direct authority across a complex organization.

• Strategic thinker with strong attention to detail and a commitment to design excellence.

• Comfortable operating as a senior hands‑on designer, balancing long‑term brand evolution with day‑to‑day execution and raising design quality through critique, knowledge sharing, and creative guidance.

Success Metrics

• Successful rollout and adoption of the new global brand identity.

• Delivery of high‑quality, strategically aligned design work against agreed briefs, timelines, and production requirements.

• Increased brand consistency across all channels and business units.

• Reduction in off‑brand creative assets and exceptions.

• Improved creative request turnaround times and stakeholder satisfaction.

• Establishment of scalable governance, asset management, and approval processes.

• High adoption of templates, brand resources, and self‑service tools across the organization.

Preferred Background

• • Experience within B2B technology, SaaS, fintech, payments, or enterprise software.
  • Experience supporting global organizations with multiple market segments and stakeholders.
  • Familiarity with event marketing, partner marketing, product marketing, and executive communications.
  • Demonstrated experience working cross‑functionally with Product, UX, Partners, Sales, and executive stakeholders to deliver cohesive brand experiences.

As the fastest growing commerce company in the industry, we offer the opportunity for tremendous upward mobility within the company as well as development and professional growth opportunities. FreedomPay's fulltime roles provide exceptional benefits including medical, prescription, dental and vision coverage, Life Insurance, Retirement Plans with company match, commission sharing plan, flexible hybrid working environment, and great parental and other leave programs. All positions must be able to successfully pass a background check as well as a credit check.

FreedomPay is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.