Principal Analyst — Enterprise CX Transformation

Forrester Research, Inc. (US); Cambridge (MA); On-site; USD 141,000 - 229,000; Full time

Job summary

Forrester Research, Inc. is seeking a Principal Analyst in Cambridge, MA, to lead visionary customer experience research. You’ll guide executives in building customer-led innovations and engage clients through insightful research and leadership.

The ideal candidate will have over 10 years of CX experience, a strong presence in the industry, and a collaborative mindset. This role requires frequent travel and offers a competitive salary range of $141,000 – $229,000 annually.

Forrester values diversity and encourages all qualified applicants to apply, including veterans and individuals with disabilities.

Qualifications

• At least 10 years of experience in senior-level CX roles.
• Experience in leading enterprise-wide CX transformations.
• Influencing C-suite executives with strategic advice.

Responsibilities

• Determine a visionary research and content portfolio.
• Conduct and analyze primary research.
• Engage clients with Forrester’s frameworks.

Skills

CX transformations

Experience design

Analytics

Strategic initiatives

Public speaking

Job description

About This Role

We’re seeking a Principal Analyst inspired by the future of customer experience (CX) transformations and the executives who lead them. In this role, you’ll examine how senior CX leaders build and operate cutting‑edge CX programs and drive enterprise‑wide customer‑led innovation amid the rise of AI and volatility. You’ll conduct visionary original research that helps senior CX executives across industries build the experiences and CX programs of the future – and you’ll advise these leaders on how to customize and implement your findings. You’ll be a collaborative leader with a confident voice, guiding CX executives, speaking to the press, and delivering high‑impact workshops and keynote presentations.

Responsibilities

• Content planning: Determine a visionary, integrated research and content portfolio based on clients’ top initiatives and market opportunities.
• Research: Conduct and analyze primary research based on your content plan.
• Publishing: Write/produce content in various formats (reports, blog posts, data snapshots, podcasts, short‑form video, etc.).
• Client engagement: Apply Forrester’s research and frameworks to help clients solve business challenges through short‑ and long‑term guidance.
• Thought leadership: Expand your presence as an influential speaker and thinker. Talk with the press, present at Forrester and other external events, and deliver client presentations both virtually and in person.
• Coverage development: Evolve and productize your coverage and work with the Forrester ecosystem to evangelize it with clients and prospects.

Qualifications

• At least 10 years of experience in senior‑level B2B, B2B2C, or B2C CX roles.
• Experience in leading enterprise‑wide CX transformations.
• Experience in at least two functional areas of CX, such as experience or service design, measurement/analytics, tech, customer service, strategy, etc.
• Expertise in creating and operating cutting‑edge CX functions that drive business results.
• An understanding of the key issues facing CX leaders and organizations today, including score obsession, the need to drive action, and the promise and peril of AI.
• Success in influencing C‑suite executives and advising on strategic initiatives.
• Established industry presence as an influential speaker and thought leader.
• Exceptional business acumen that shows up in your analyses, writing, and presentations.
• The ability to craft a bold, conceptual vision and translate it into practical actions.
• A collaborative mindset and commitment to working as part of an integrated team.
• Willingness to travel more than 25% of the time.

Base salary range: $141,000 – $229,000. Base salary range for Georgia: $126,000 – $206,000. Base salary range for New York City, NY: $161,000 – $263,000.

Application deadline: June 31, 2026. If the deadline has been extended, refer to the job posting on Forrester.com careers page.

Forrester Research, Inc. is an Equal Employment Opportunity Employer. As a federal contractor, Forrester encourages veterans and individuals with disabilities to apply for employment. Forrester will consider all qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.