Principal Amazon PPC Specialist (Enterprise Brands, Seller Central)

Luminize

San Diego (CA)

On-site

USD 125,000 - 175,000

Full time

14 days+

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Benefits offered by this job

Medical coverage

Dental & Vision

Pet benefits

Paid vacation 120 hours

Holidays and sick time

401(k) with match

Job summary

Luminize, a top Amazon seller in the US, seeks a Principal Amazon PPC Specialist to own enterprise accounts end-to-end. You’ll manage large monthly ad spend and build templates, tools, and playbooks used across the department.

This onsite San Diego role demands 8+ years in advertising with strong Amazon PPC depth and hands-on platform work. You will pair strategic judgment with execution, defend negation thresholds, and drive growth while mentoring other strategists.

Qualifications

Hands-on management of Amazon Sponsored Products or Sponsored Brands in Ad Console within the last 12 months.
8+ years in advertising, 4+ in Amazon PPC, with recent work < 18 months old.
At least one named enterprise account you personally owned with spend you controlled.
Built a toolset, template, or playbook used beyond your team.
Fluent in negation strategy, match types, harvesting rules and Top of Search modifiers.

Responsibilities

Lead Amazon PPC strategy and manage complex advertising campaigns.
Partner with enterprise clients, solving high-impact challenges and delivering measurable results.
Analyze campaign data to craft insights and action plans that drive growth.
Mentor junior strategists and shape internal best practices.
Stay ahead of industry trends and leverage AI to optimize performance.
Design tools and templates that improve efficiency across the organization.

Skills

Amazon PPC

Campaign management

Data analysis

Mentoring

Strategic thinking

ACOS/TACOS mindset

Excel/Sheets

Client meetings

Education

Bachelor's degree in Marketing/Business

Tools

Perpetua

Helium 10

Vendor Central

Seller Central

Ad Console

Job description

Fuel the Growth of Enterprise Brands on Amazon!

Role: Principal Amazon PPC Specialist (Enterprise Brands, Seller Central)

Location: San Diego, CA 92101 (Onsite at Symphony Towers)

Compensation Range: $125,000-$175,000 DOE

Luminize is one of the top 5 Amazon sellers in the US. On most of our brands we buy the inventory ourselves. That changes the job: you are not optimizing to a ROAS target somebody else set, you are deciding what the ad spend should be when the margin is ours to protect. You will own large enterprise brands and hundreds of thousands of dollars in monthly ad spend. These are accounts where the escalation comes to you, and nobody above you is going to rebuild the campaign structure for you.

What actually makes this a Principal seat, rather than a Senior one with a bigger book:

You own enterprise accounts end to end. Not \"supported.\" Owned,including the escalations, the cross-functional mess behind them, and the fix that stops them recurring.

You build things the rest of the org uses. Toolsets, templates, playbooks for the entire department.

You develop other strategists. You own SME and training content for up to three advertising functions, and you can point at a specific person and say what you taught them.

You reason in contribution margin, not just ROAS. When we own the inventory, the right ad spend target is a different calculation. If that sentence is already obvious to you, we should talk.

A normal week still includes restructuring campaigns in Ad Console, pulling the Search Term Report, setting negation thresholds and defending them, and deciding where branded spend is worth it against organic rank. Roughly 60 to 70 percent of your week is heads-down execution in platform.

You may currently be a…

Different companies title this job differently. If one of these is yours, you are in the right place:

Principal Amazon PPC Manager · Lead Amazon PPC Manager · Senior Amazon PPC Manager · Amazon Advertising Lead · Head of Amazon Advertising · Amazon Ads Team Lead · Retail Media Lead · Senior Retail Media Manager · Director of Retail Media (smaller agency) · Marketplace Advertising Lead · Senior Amazon Account Director · Paid Search Lead · Senior Paid Search Manager · Performance Marketing Lead (retail media) · Senior Amazon Brand Manager (if the ads are yours)

One honest filter before you spend time applying: this seat is Amazon sponsored advertising. If your Amazon experience is Amazon DSP, Amazon Marketing Cloud or programmatic display only, with no hands-on Sponsored Products or Sponsored Brands reps, this is not the right seat and we would rather say so now than at round four.

A second honest filter: if you have grown into a role where you direct analysts and no longer work in the console yourself, you will not enjoy this. Our strategist seats are hands on keys at every level, Principal included.

What You’ll Be Doing

Lead Amazon PPC strategy and manage complex advertising campaigns

Partner with enterprise clients, solving high-impact challenges and delivering measurable results

Analyze campaign data to craft insights and action plans that drive growth

Mentor junior strategists and shape internal best practices

Stay ahead of industry trends and leverage AI to optimize performance

Design tools and templates that improve efficiency across the organization

What You Bring

Hands-on management of Amazon Sponsored Products or Sponsored Brands inside Ad Console within the last 12 months. Hands-on Google Ads or Microsoft Ads paid search also counts as a route in, though at this level we will expect the Amazon depth to be there.

8+ years in advertising, 4+ of them in Amazon PPC, with your most recent platform work no more than 18 months old

At least one named enterprise account you personally owned, with the spend you controlled and a measurable thing you changed about it

Something you have built that other people adopted-a toolset, template, training module or playbook used beyond your immediate team

Expert fluency in negation strategy, match types, harvesting rules and Top of Search modifiers, including your own click or spend threshold before you negate

You lead with ACOS and TACOS unprompted, and you can reason about spend against contribution margin when the inventory is owned

Real Excel or Sheets analysis -you have built the model, not read someone else's

You can run a high-stakes enterprise client meeting and own an escalation in front of a stakeholder

Able to work onsite in San Diego 5 days a week

Nice to have, not required

Agency experience across a large book of business

Perpetua, Helium 10 or similar tooling

Walmart Connect, Instacart Ads or other retail media breadth

Vendor Central depth alongside Seller Central

Bachelor's degree in Marketing, Business or a related field, or the equivalent in experience

Your first 90 days

In your first two weeks you’ll be training on our processes and meeting the people you will work with daily. Over the following 90 days you learn the Luminize advertising methodology by shadowing strategists on live accounts and working through real scenarios from our book. After one to two months you take on your first directly managed accounts with manager oversight, and you ramp toward a full book of enterprise brands.

Why We Are Onsite

Because we own the inventory, an ad decision here is never only an ad decision. It touches what we bought, what is in stock, what the listing says and what the brand promised. At Principal, the accounts you own are the ones where those threads tangle worst, and the escalations land on you. The people who do this well are the ones who can walk to the brand manager’s desk, get the answer in ninety seconds, and change the bid before the day closes. That loop does not survive a calendar invite.

Relocating? Relocation support is available for the right candidate, and we fly finalists in for their onsite. Raise it early and we will work it out with you rather than at the end.

Benefits & Perks

You do great work here and we want to take care of you outside of it, too.