Pricing Strategy & Insights Manager

H&R Block, Inc.; Missouri; On-site; USD 101,000 - 162,000; Full time

Job summary

H&R Block, Inc. is seeking a Manager, Pricing Strategy & Insights to shape pricing across DIY tax prep, Assisted in-person and Virtual services, and new offerings.

You will blend consumer, competitive, and financial data to identify opportunities that boost revenue and profitability, working with Data Science, Marketing, and leadership to translate insights into strategic actions. The role emphasizes leading pricing initiatives, developing analytics frameworks, and driving enterprise pricing

Qualifications

• Bachelor's degree in a related field and 5+ years in pricing strategy or related disciplines.
• Experience building business cases, scenario modeling, and translating financial impact into recommendations.
• Strong understanding of price elasticity, value-based pricing, and promotional effectiveness.
• Experience with consumer research, competitive analysis, and pricing experiments.

Responsibilities

• Evaluate pricing opportunities across products, business units, services, and channels, including price metrics and bundles.
• Partner with Data Science and Marketing to design pricing research and in-market tests for willingness to pay and value.
• Translate insights into actionable pricing recommendations and business cases for leaders.
• Monitor competitor pricing, promotions, and offerings across related financial services.
• Design and evaluate pricing experiments, including KPIs, statistical significance, and next steps.
• Develop pricing reporting, analytics frameworks, tools, and best practices; support pricing data science initiatives.

Skills

Pricing strategy

Corporate strategy

Management consulting

Consumer insights

Financial analysis

Executive communication

Education

Bachelor's degree or higher in Business, Economics, Finance, Marketing, Analytics

Tools

Pricing software

Job description

About The Role

As the Manager, Pricing Strategy & Insights, you will help shape pricing strategy across H&R Block, spanning DIY tax preparation, Assisted in-person and Virtual services, and new products and services beyond tax. You will combine consumer, competitive, and financial insights to identify opportunities that drive revenue growth, improve profitability, enhance customer value, and strengthen H&R Block's competitive positioning.

About The Role

As the Manager, Pricing Strategy & Insights, you will help shape pricing strategy across H&R Block, spanning DIY tax preparation, Assisted in-person and Virtual services, and new products and services beyond tax. You will combine consumer, competitive, and financial insights to identify opportunities that drive revenue growth, improve profitability, enhance customer value, and strengthen H&R Block's competitive positioning. You will work across the business to evaluate pricing opportunities, lead research and testing, manage pricing initiatives, and translate complex analysis into clear, actionable recommendations for business leaders.

Day to day, you’ll...

• Evaluate pricing opportunities across products, business units, services, and channels, including price metrics, pricing models, price curves, bundling, and new monetization opportunities
• Partner with Data Science, Customer Center of Excellence, and Marketing to design and execute pricing research and in-market tests focused on willingness to pay, price sensitivity, and perceived value
• Translate consumer, competitive, and financial insights into actionable pricing recommendations and business cases
• Monitor market developments and competitor pricing, promotions, and service offerings across tax preparation, financial services, and adjacent industries
• Design and evaluate pricing experiments, A/B tests, and market pilots, including defining success metrics and KPIs, analyzing results and statistical significance, and recommending next steps
• Develop pricing reporting, analytics, frameworks, tools, and best practices that strengthen pricing capabilities and support consistent, insight-driven decisions, while managing and developing a pricing data science analyst
• Lead cross-functional pricing initiatives, including project planning, stakeholder alignment, and development of H&R Block's enterprise pricing roadmap

Required Qualifications

• Bachelor's degree in Business, Economics, Finance, Marketing, Analytics, or a related field
• Five or more years of experience in pricing strategy, corporate strategy, management consulting, consumer insights, or a related discipline
• Strong strategic, analytical, and financial acumen, including experience building business cases, performing "what-if" scenario modeling, and translating financial impacts into recommendations
• Strong understanding of pricing principles and concepts, including price elasticity, value-based pricing, promotional effectiveness, portfolio effects, and product roles
• Experience using consumer research, competitive analysis, and strategic business analysis to inform commercial decisions
• Experience designing or evaluating pricing experiments, A/B tests, or market pilots, including defining KPIs, evaluating statistical significance, drawing conclusions, and recommending next steps
• Demonstrated ability to manage cross-functional initiatives, facilitate strategic discussions, and influence stakeholders at multiple levels of an organization
• Strong written and verbal communication skills, including executive presentations and workshop facilitation

Preferred Qualifications

• Experience in strategic pricing, pricing consulting, or commercial strategy for consumer-facing products or services
• Experience with pricing research methodologies, including conjoint analysis, discrete choice modeling, and willingness-to-pay studies
• Experience with price management and optimization, including pricing software, tools, or related capabilities
• Experience with pricing structures and monetization strategies across digital products, professional services, subscriptions, or bundled offerings
• Experience working across multiple business units within a large, matrixed organization
• Familiarity with the tax preparation industry, financial services, or other seasonal, transaction-oriented consumer businesses

Why work for us

At H&R Block, our purpose is simple: to provide help and inspire confidence in our clients and communities everywhere. For more than 70 years, we’ve led the tax industry and we continue to evolve through our Block Next strategy, blending human expertise with digital innovation. That same commitment to care extends to our associates. When you join us, you become part of a High Performing, Connected Culture built on strong relationships, continuous learning, and a shared commitment to making a meaningful impact. We invest in your well-being through competitive pay, comprehensive benefits, and support for life both in and outside of work.

Pay Range Information

The pay range for this position is listed below. Local minimum wage laws apply. This information is posted pursuant to local requirements to provide applicants with information about what they might be eligible to receive. Individual pay decisions will depend on job-related factors such as experience, education, skill, performance, and geographic location where work will be performed. Successful candidates may be able to participate in one or more incentive compensation or short-term incentive plans, which could generate additional earnings in accordance with the terms of each plan. Qualifying associates can enroll themselves and/or their eligible dependents in medical and prescription drug coverage; can participate in the H&R Block Retirement Savings Plan (401(k) Plan), the Employee Assistance Program, (virtual) fitness center programs, and the associate discount program; are automatically enrolled in Business Travel Accident Insurance; and receive Associate Tax Prep benefit.

Pay Range

$101,200-$161,900/Yr.