Pre-Opening Senior Living Sales Director

Experience Senior Living; North Bethesda (MD); On-site; USD 110,000 - 125,000; Full time

Job summary

Experience Senior Living's The Reserve at Strathmore Square is preparing to open in March 2028, and we seek a Director of Sales to lead pre-opening sales and marketing efforts, building market awareness and referral relationships to drive early occupancy.

The role shapes the community's sales culture from the ground up, overseeing strategy, CRM setups, tours, and collaboration with development, construction, and operations to align milestones and opening timelines.

Qualifications

• Experience in senior living including assisted living and memory care.
• Blue-sky sales experience in Senior Living.
• Bachelor's degree or equivalent experience preferred.
• Strong relationship selling and closing abilities.
• Excellent verbal and written communication in English.

Responsibilities

• Lead all pre-opening sales and marketing initiatives and achieve pre-leasing goals.
• Build relationships with local referral sources and community partners.
• Collaborate with development, construction, and operations for milestones.
• Develop sales systems, CRM processes, and collateral.
• Manage annual community sales and marketing plan and ROI analysis.
• Track move-ins, move-outs, and referral activity.

Skills

Relationship selling

Closing

Motivational interviewing

Communication skills

Customer service

Team player

Sales planning

Education

Bachelor's degree or equivalent experience

Tools

MS Outlook

MS Word

MS Excel

MS PowerPoint

Job description

Experience Senior Living's The Reserve at Strathmore Square is preparing to open in March 2028, and we seek a Director of Sales to lead pre-opening sales and marketing efforts, building market awareness and referral relationships to drive early occupancy.

The role shapes the community's sales culture from the ground up, overseeing strategy, CRM setups, tours, and collaboration with development, construction, and operations to align milestones and opening timelines.