Pre‑Opening Marketing Lead – Luxury Hospitality

AccorCorpo; Key Biscayne (FL); On-site; USD 90,000 - 120,000; Full time

Job summary

Paris Society in Key Biscayne is seeking a Marketing Manager to join the pre-opening team and lead the brand launch across dining, sports, wellness, and social experiences. You will shape the market presence, develop guest and member engagement initiatives, and oversee partnerships that elevate the guest journey from day one.

Reporting to the Managing Director, you will drive integrated campaigns, content creation, and local engagement, ensuring Paris Society’s luxury hospitality identity

Qualifications

• 5+ years of progressive marketing experience within hospitality, luxury, or related industries.
• Pre-opening or new concept launch experience strongly preferred.
• Proven experience developing and executing integrated marketing campaigns that drive awareness, engagement, and revenue.
• Strong understanding of digital marketing, social media strategy, content development, and partnership marketing.
• Experience working with agencies, creative partners, and external vendors.
• Excellent project management skills and the ability to balance both strategy and execution.
• Strong communication and relationship-building abilities.
• Bachelor's degree in Marketing, Communications, Hospitality, Business, or a related field preferred.

Responsibilities

• Develop and execute the property's pre-opening and ongoing marketing strategy.
• Build brand awareness and excitement ahead of launch through innovative campaigns, partnerships, events, and community engagement initiatives.
• Collaborate with operational leaders to bring the guest and member experience to life through impactful storytelling and activations.
• Oversee content creation across digital, social media, email marketing, and promotional channels.
• Manage relationships with external agencies, photographers, influencers, media partners, and creative vendors.
• Support the development and execution of member acquisition and retention initiatives.
• Drive local public relations opportunities and strategic brand partnerships.
• Monitor campaign performance and market trends to optimize marketing effectiveness and ROI.
• Ensure brand consistency across all touchpoints while maintaining the distinctive Paris Society identity.

Skills

Marketing strategy

Campaign management

Digital marketing

Agency partnerships

Project management

Communication

Education

Bachelor's degree in Marketing

Tools

CRM tools

Analytics platforms

Job description

Paris Society in Key Biscayne is seeking a Marketing Manager to join the pre-opening team and lead the brand launch across dining, sports, wellness, and social experiences. You will shape the market presence, develop guest and member engagement initiatives, and oversee partnerships that elevate the guest journey from day one.

Reporting to the Managing Director, you will drive integrated campaigns, content creation, and local engagement, ensuring Paris Society’s luxury hospitality identity