Practice Relations (Marketing) Ambassador - Dental

The Perico Group; Massachusetts; On-site; USD 65,000 - 75,000; Full time

Benefits offered by this job

HSA with HDHP health plans

Disability insurance

401(k) with company match

Employee Assistance Program (EAP)

Competitive pay + annual bonus

Mileage reimbursement

Job summary

The Perico Group is seeking a Practice Relations Ambassador to promote our dental practice services across the Reading, MA region. This role focuses on building referral networks, planning events, and creating engaging social content to grow patient volumes and strengthen the brand.

In this on-site, full-time position, you will travel within the territory, develop campaigns with leadership, and track outcomes to drive data-driven growth.

Qualifications

• Bachelor’s degree or 1–3 years of relevant experience
• Event planning, hospitality, customer-facing service, and/or marketing experience preferred
• Valid driver’s license

Responsibilities

• Referral Development & Field Outreach: Build and maintain referral relationships, visit dental offices, represent the practice in territory.
• Practice Growth Planning: Partner with leadership to support territory growth, track ROI and referrals.
• Event Planning & Execution: Plan and support Lunch & Learns, CE courses, Open Houses, manage logistics.
• Social Media & Local Marketing: Create engaging content, manage calendars, post regularly, monitor metrics.
• Territory Management & Reporting: Travel as needed, manage schedules, report weekly activity.

Skills

Relationship building

Communication

Time management

Event planning

Social media

Marketing

Self-starter

Team collaboration

Content creation

Education

Bachelor's degree

Tools

Social media tools

Content creation software

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Reading, MA, US

13 days ago Requisition ID: 4488

Salary Range: $65,000.00 To $75,000.00 Annually

Full-time, Salaried, Exempt Position | Local Travel Required

Role and Responsibilities

The Practice Relations Ambassador (PRA) is a relationship-focused role responsible for promoting the services of The Perico Group within a specified geographical area. This position combines community engagement, referral development, event planning, and social media content creation to strengthen the practice’s brand and presence. Working closely with the office, marketing, and clinical teams, the PRA executes growth-oriented plans to create new business and foster lasting referral relationships, while helping ensure practices in the designated territory are meeting or exceeding new patient goals.

Referral Development & Field Outreach

• Build and maintain referral relationships with general dentists and specialists within the designated territory and surrounding communities.
• Conduct routine field visits through scheduled appointments and drop-ins with dental offices and administrative contacts.
• Provide professional, in-person representation of the practice, maintaining a consistent presence across allocations within the territory.
• Monitor referral patterns, identify new growth opportunities, and share market feedback with leadership.

Practice Growth Planning

• Partner with surgeons and practice leadership to support territory-specific growth plans.
• Assist with campaigns promoting new practice openings, new services, and new providers.
• Track activities and results to support data-driven decision making and referral strategy, including market activity, competitor insights, referral trends, and community opportunities.
• Capture examples of ROI from outreach efforts (e.g. event → referral lift).

Event Planning & Execution

• Plan, schedule, and support Lunch & Learns, CE courses, Open Houses, and relationship-building events.
• Coordinate all logistics including venues, catering, attendance management, communications, and day-of execution.
• Evaluate event outcomes and report impact on referral engagement and patient volume.

Social Media & Local Marketing

• Capture engaging, authentic content (photos, short videos, written features) to support marketing initiatives.
• Create and manage social media content calendars, including daily posting, scheduling, and engagement on platforms such as Instagram and Facebook; monitor performance metrics and adjust strategies as needed.
• Stay current on social media trends, editing tools, and best practices to ensure content remains fresh, effective, and on brand – professionally representing the practice in all posts and interactions.

Territory Management & Reporting

• Travel within the territory as needed to support referral development and practice operations.
• Independently manage schedule, priorities, and trip planning across multiple locations to maximize efficiency.
• Maintain accurate records of field activities, market contacts, and communications.
• Submit weekly activity summaries or reporting as required by leadership.

Education and Experience

• Bachelor’s degree or 1–3 years of relevant experience
• Event planning, hospitality, customer-facing service, and/or marketing experience preferred
• Dental experience helpful but not required
• Valid driver’s license

Skills and Abilities

• Outgoing and engaging people-person with ability to build relationships easily
• Highly effective written and verbal communication skills
• Excellent organization and time management skills
• Creative and competitive in strategic planning
• Highly motivated, results-oriented, and driven by success
• Self-starter with a strong sense of initiative and ability to stay busy without direct supervision
• Ability to work both independently and collaboratively within a team
• Familiarity with photo, video, and social media tools to capture and share engaging content

What We Offer

• Health Savings Account (HSA) with HDHP health plans
• Short- and Long- Term Disability
• 401(k) Plan w/ Company Match
• Employee Assistance Program (EAP)
• Competitive pay, Bonus potential, and annual merit reviews
• Mileage Reimbursement

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, marital status, sex, age, national origin, disability, genetic information, sexual orientation, gender identity and protected veterans’ status.