Practice Manager, Sales & Operations

Serenity-Healthcare-1; Alexandria (VA); On-site; USD 85,000 - 115,000; Full time

Benefits offered by this job

Bonus incentives

Health coverage

401(k) retirement plan

PTO & holidays

Job summary

Serenity is hiring a Practice Manager, Sales & Operations to own a high-volume service location—leading the team, managing staffing and workflow, and driving revenue with a strong customer experience. Based in Alexandria, VA, the role offers $100,000+ with bonus incentives and comprehensive benefits.

This position requires a proven track record of meeting sales targets, strong KPI accountability, and the ability to coach staff while maintaining Serenity's high service standards.

Qualifications

• 5+ years of leadership experience blending operations and sales.
• Proven track record of meeting and exceeding sales targets.
• Demonstrated accountability to KPIs and data-driven decisions.
• Background in hospitality or premium service operations is a strong advantage.
• Direct performance conversations with measurable outcomes.

Responsibilities

• Own day-to-day operation of a high-volume service location—staffing, workflow, and output quality.
• Drive sales performance across the location with revenue targets and KPIs.
• Set performance standards and coach the team for consistent results.
• Ensure professional member interactions while identifying and converting sales opportunities.
• Track location KPIs and use data to drive operational and commercial decisions.
• Identify underperformance early and address it with clarity and follow-through.

Skills

Leadership

Operations management

Sales targets

KPI management

Hospitality industry

Performance coaching

Data-driven decisions

Job description

Practice Manager, Sales & Operations

EmploymentType: Full-Time

Compensation: $100,000 + bonus

Serenity is hiring a Practice Manager, Sales & Operations to take full ownership of a high-volume service location — the team, the floor, the numbers, the sales pipeline, and the member experience. This is a role for someone who has already proven they can drive revenue while running a tightoperation andis ready to do both at a higher level.You'llbe expected to lead visibly, hold your team accountable to performance targets, and keep the standard high even when things get complicated. If your background blends operations management witha track recordof hitting sales goals,you'llwalk in already speaking the language. No industry-specific experiencerequired.

What You'll Be Responsible For

• Own the full day-to-day operation of a high-volume service location — staffing, workflow, floor presence, and output quality
• Drive sales performance across the location, holding yourself and your team accountable to clearly defined revenue targets and KPIs
• Set the performance standard for your team and hold it consistently through coaching, feedback, and structured accountability
• Ensure everymemberinteraction is efficient, professional, and reflects the level of service Serenity is known for — whileidentifyingand converting sales opportunities
• Track location KPIs — sales volume, conversion rates, efficiency, and quality scores — and use that data to makerealoperational and commercial decisions
• Identifyunderperformance early and address it directly, with clarity and follow-through

What We're Looking For

• 5+ years of leadership experience with a demonstrated blend of operations management and sales —you'verun the floor and owned a number
• A proventrack recordof meeting and exceeding sales targets with the results to back it up
• Demonstratedaccountability to KPIs —you'vemanaged them, reported on them, and made decisions based on them
• Background in hospitality, upscale retail, or premium service operations is a strong advantage — ifyou'verun a location where member experience and revenue performance drove every decision, you already know what this job feels like
• You've had direct performance conversations and have the outcomes to show for them
• Youdon'twait to be told something is off — you see it, own it, and fix it

Compensation & Benefits

• $100,000+ annually plus bonus incentives
• 90% employer-paid medical, dental, and vision coverage
• 401(k) retirement plan
• 10 PTO days to start, 15 after year one + 10 paid holidays

About Serenity

Serenity is a technology-driven company that delivers advanced, evidence-based solutions for members looking for better outcomes. We run elevated, high-standard servicelocationsand we take the quality of that experience seriously at every level. The people who lead our locations set the tone for everything — and we look for leaders who understand that hitting the number and raising the standard are the same job. Ifyou'vebuilt your career running operations where cutting cornerswasn'tan optionand missing targetswasn'tacceptable,you'llbe at home here.

Serenity is an Equal Opportunity Employer. Employment is contingent upon successful completion ofa background checkand drug screening.