Practice Development Specialist

gtlaw; Houston (TX); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Excellent benefits package

Competitive compensation

Job summary

Greenberg Traurig is seeking a Practice Development Specialist to join the Marketing Team in Houston or other offices. The role collaborates with the Real Estate marketing group to drive business development, marketing initiatives, and client engagement across offices.

The position offers day-to-day in-office presence, reports to the Senior Practice Development Manager, and opportunities to contribute to proposals, events, and client materials within a fast-paced, professional services

Qualifications

• Bachelor's degree required; degree in Marketing, Communications, Business, Journalism, or a related field preferred.
• Minimum of five years of experience in marketing, business development, or professional services marketing.
• Law firm experience preferred.
• Experience supporting a real estate legal practice, commercial real estate business, or professional services organization strongly preferred.
• Knowledge of commercial real estate terminology, industry dynamics and market trends preferred.

Responsibilities

• Collaborates with Real Estate marketing team and partners to develop strategic marketing initiatives for the Global Real Estate Department.
• Supports business development plans aligned with department growth objectives and cross-selling initiatives.
• Monitors real estate trends and client sectors to identify opportunities for engagement and thought leadership.
• Develops, updates, and manages marketing resources and practice materials.
• Coordinates proposals, pitches, RFPs, capability statements, and client-facing materials highlighting real estate experience.
• Supports attorneys in pursuing new business and relationship-expansion with clients and referrals.
• Tracks transactions, client successes, rankings submissions, and awards opportunities.
• Coordinates meetings, prepares agendas, captures action items, and monitors progress.
• Drafts, edits, and distributes marketing communications and promotional content.
• Assists with planning client events, conferences, sponsorships, and related collateral.
• Supports strategic marketing projects as needed.

Skills

Client-service orientation

Written communication

Verbal communication

Project management

Organizational skills

Attention to detail

Strategic thinking

Problem solving

Analytical skills

Team collaboration

Education

Bachelor's degree in Marketing, Communications, Business, Journalism, or related field

Job description

Greenberg Traurig (GT), a global law firm with locations across the world in 15 countries, has an exciting employment opportunity for you. We offer competitive compensation and an excellent benefits package, along with the opportunity to work within an innovative and collaborative environment.

Join our Marketing Team as a Practice Development Specialist located in either our Austin, Atlanta, Dallas, Houston, Miami, or Phoenix office.

We are seeking a highly skilled, proactive professional who thrives in a fast-paced, deadline-driven environment. The ideal candidate brings strong judgment, problem-solving skills, attention to detail, and a client-service mindset. This role requires excellent communication skills, sound decision-making, and the ability to collaborate effectively across teams while anticipating needs, managing priorities, and delivering high-quality work.

This role will be based in either our Austin, Atlanta, Dallas, Houston, Miami or Phoenix office and regular in-office presence is required for day-to-day operations, as well as for team meetings, training opportunities, and relationship building. This role reports to the Senior Practice Development Manager.

Position Summary:

The Practice Development Specialist will work directly with members of the Real Estate marketing team and contribute to a broad range of practice-specific business development and marketing initiatives as part of the firm's global marketing and business development team.

Key Responsibilities:

• Collaborates with the Real Estate marketing team, practice leadership, attorneys, and marketing colleagues to develop and execute strategic marketing and business development initiatives for the Global Real Estate Department
• Supports business development plans aligned with department growth objectives, client priorities, market opportunities, and cross-selling initiatives across offices and practices
• Monitors real estate industry trends, market developments, client sectors, and competitor activity to identify opportunities for attorney engagement, thought leadership, and client development
• Develops, updates, and manages marketing resources and practice materials, including practice descriptions, representative matters, experience databases, deal lists, and client-targeting resources
• Coordinates and contributes to proposals, pitches, RFPs, capability statements, presentations, and other client-facing materials that highlight the firm's real estate experience and differentiators
• Supports attorneys in identifying and pursuing new business opportunities and relationship-expansion efforts with clients, prospects, and referral sources
• Tracks and organizes significant transactions, client successes, rankings submissions, awards opportunities, and related experience for use in marketing and business development initiatives
• Coordinates practice group meetings and department calls, prepare agendas, capture action items, and monitor progress on strategic initiatives
• Drafts, edits, and distributes marketing communications, including client alerts, newsletters, legal updates, speaking engagement materials, award submissions, and other promotional content
• Assists with planning and executing client events, conferences, sponsorships, charitable initiatives, and related collateral in collaboration with events, creative services, digital marketing, communications, research, and business development teams
• Supports strategic and ad hoc marketing and business development projects as needed

Qualifications:

Skills & Competencies

• Strong client-service orientation and ability to build trusted relationships with attorneys, colleagues, and internal stakeholders
• Excellent written and verbal communication skills, including strong editing, proofreading, and content-development capabilities
• Proven ability to manage multiple projects simultaneously and meet competing deadlines in a fast-paced environment
• Strong organizational skills and meticulous attention to detail
• Ability to think strategically while effectively managing day-to-day execution
• Proactive problem solver with a high degree of initiative, accountability, and sound judgment
• Strong analytical and research skills, including the ability to synthesize and present market intelligence clearly
• Collaborative mindset with the ability to work independently and as part of a global team
• Flexibility, adaptability, and professionalism when responding to evolving priorities and attorney needs

Education & Prior Experience

• Bachelor's degree required; degree in Marketing, Communications, Business, Journalism, or a related field preferred
• Minimum of five years of experience in marketing, business development, or professional services marketing
• Law firm experience preferred
• Experience supporting a real estate legal practice, commercial real estate business, or professional services organization strongly preferred
• Knowledge of commercial real estate terminology, industry participants, and market dynamics prefer