Practice Development Manager

Greenberg Traurig, LLP; Wilmington (DE); On-site; USD 130,000 - 180,000; Full time

Job summary

Greenberg Traurig, LLP (GT), a global law firm, seeks a Practice Development Manager to join our Marketing Team. This role may sit in Atlanta, Delaware, Houston, Miami or Phoenix offices with regular in-office presence for meetings and relationship building.

You will work with the global litigation practice marketing team, manage specific practice areas, and support business development, events, and communications across offices.

Qualifications

• Bachelor’s degree is required.
• Master’s or JD preferred.
• Minimum 10–15 years of marketing experience.
• Legal or professional services marketing experience highly preferred.

Responsibilities

• Supports attorney requests and marketing initiatives.
• Deploys programs and events (teleconferences, webinars, seminars) including materials and logistics.
• Creates ads and collateral for events and sponsorships.
• Compiles information for directories and ranking authorities (Chambers USA, Legal 500, etc.).
• Prepares proposals and RFP responses using descriptions, databases and client lists.
• Distributes marketing materials, newsletters, press releases and client alerts.
• Ensures accurate information in databases and communications.
• Collaborates across marketing and business teams and supports firm priorities.

Skills

Self-starter

Team player

Interpersonal & communication skills

Flexibility & adaptability

Client-first work ethic

Cross-functional collaboration

Attention to detail & multitasking

Education

Bachelor’s degree

Master’s or JD preferred

Tools

Microsoft Office

AI tools (Copilot/ChatGPT)

Job description

Greenberg Traurig (GT), a global law firm with locations across the world in 15 countries, has an exciting employment opportunity for you. We offer competitive compensation and an excellent benefits package, along with the opportunity to work within an innovative and collaborative environment.

Join our Marketing Team as a Practice Development Manager located in our Atlanta, Delaware, Houston, Miami or Phoenix Office.

We are seeking a highly skilled professional who thrives in a fast-paced, deadline-driven environment. The ideal candidate possesses strong problem-solving and decision-making abilities, ensuring efficiency and accuracy in every task. With a dedicated work ethic and a can-do attitude, you will take initiative and approach challenges with confidence and resilience. Excellent communication skills are essential for collaborating effectively across teams and delivering exceptional client service. With a client-focused mindset and an initiative-taking approach, you will play a critical role in driving success, anticipating needs, and providing strategic solutions. If you are someone who demonstrates initiative, adaptability, and innovation, we invite you to join our team.

This role will be based in our Atlanta, Houston, Miami or Phoenix office and regular in-office presence is required for day-to-day operations, as well as for team meetings, training opportunities, and relationship building. This role reports to the Senior Practice Development Manager.

Position Summary

The Practice Development Manager will work closely with the global litigation practice marketing team and certain industry group teams, contributing to a broad range of business development and marketing activities, while also taking direct responsibility for managing specific litigation practice areas, and working as an integral part of the global marketing and business development team.

Key Responsibilities

• Works with the global litigation practice/industry groups to support attorney requests
• Assists in the deployment of programs and events hosted/sponsored by the firm, such as teleconferences, webinars, seminars and other events, including the development and production of marketing materials and on-site logistics
• Works with creative services team to create ads and other collateral materials for charitable events and sponsorships; submits ads to organizations upon approval
• Compiles information for directory and ranking authorities such as Chambers USA, Legal 500, Super Lawyers, Best Lawyers, etc.
• Compiles information for proposals and requests for proposal (RFP), utilizing practice descriptions, experience databases, and client lists
• Assists in distributing marketing materials, internal newsletters, press releases, seminar materials, client alerts and updates and other client communications, as needed
• Ensures the flow of information from attorneys to marketing team, including as it relates to attorney biographies, practice area description updates, experience tracking news and activities data, press releases, etc.
• Inputs data into relevant databases and makes sure information is stored/saved correctly
• Submits requests to marketing intelligence for proposals and other projects
• Supports marketing initiatives such as shareholder practice meetings, cross-marketing meetings or other office priorities
• Provides excellent client service to internal and external clients
• Collaborates with marketing and other business professionals throughout the firm across functions and teams
• Works on other projects as assigned

Qualifications

Skills & Competencies

• A self-starter and team player, able to accept direction, yet work independently
• Outstanding interpersonal and communication skills, both written and oral
• Flexibility and adaptability in a fast-paced work environment
• Strong client-first work ethic
• Ability to effectively interface with all levels of personnel within the organization and with external clients
• Strong attention to detail, and possesses excellent multi-tasking and organizational skills

Education & Prior Experience

• Bachelor’s degree is required; Master’s or JD preferred
• Minimum 10-15 years marketing experience; legal or professional services marketing experience highly preferred

Technology

• High level of proficiency using Microsoft Office (Outlook, Word, Excel, and PowerPoint)
• Experience using firm-approved AI tools (e.g., Copilot, ChatGPT, or similar platforms) to support professional and managerial work, applying judgment to validate outputs and maintain accountability for final deliverables.
• Models and promotes responsible AI use, including the adoption of emerging AI technologies, emphasizing privacy, confidentiality, and appropriate human oversight

Physical Requirements

• While performing the duties of this job, the employee is occasionally required to move from workstation or desk throughout the work area to work independently or with a team to meet with colleagues or supervisor and retrieve work assignments.
• This position may also be sedentary and require the employee to sit for extended periods of time.
• Requires manual dexterity to use a phone, enter data into a computer, handle objects, and use office equipment.

GT is an EEO employer with an inclusive workplace committed to merit-based consideration and review without regard to an individual’s race, sex, or other protected characteristics and to the principles of non-discrimination on any protected basis.