Practice Development Officer

Cerity Partners; San Francisco (CA); On-site; USD 200,000 - 225,000; Full time

Benefits offered by this job

Health, dental, and vision insurance

401(k) with 4% match

Flexible PTO

Parental Leave

Education assistance

Community involvement

Commuter benefits

Job summary

Cerity Partners in San Francisco is seeking a Practice Development Officer to grow wealth management practices and enhance operational success. You will cultivate trusted relationships, develop actionable growth plans, and drive client acquisition and revenue growth within the practice.

Responsibilities include onboarding and training advisory staff, guiding performance management, ensuring regulatory compliance, and partnering with shared services to boost efficiency.

Qualifications

• Bachelor’s degree required.
• 10+ years experience in wealth management, business development, or related role.
• Ability to develop and execute strategic business plans.
• Strong organizational and project management skills.
• Experience in marketing, client acquisition strategies, and lead generation.
• Knowledge of risk considerations, HR policies, and employee relations is a plus.
• Excellent leadership with ability to guide practices toward goals.
• Ability to communicate complex financial data clearly.
• Ability to analyze data and industry trends to drive decisions.
• Proficiency in CRM systems, marketing tools, and financial planning software.
• Ability to travel up to 20%.

Responsibilities

• Cultivate strong relationships with practices and develop actionable growth plans.
• Develop and execute strategies for client acquisition, retention, and revenue growth.
• Facilitate lead flow by uncovering opportunities within practices and optimizing processes.
• Provide guidance on P&L, market trends, and investment opportunities.
• Onboard and train advisory personnel; support performance management.
• Ensure adherence to firm policies and regulatory requirements; improve efficiency.
• Develop and maintain internal practice reporting and KPIs for client metrics.
• Support onboarding and ramp-up of new practices and alignment with firm offerings.

Skills

Relationship management

Strategic planning

Leadership

Project management

Marketing & lead generation

Data analysis

Communication of complex financials

Travel availability

Education

Bachelor’s degree

Tools

CRM systems

Marketing tools

Financial planning software

Job description

Position Summary: The Practice Development Officer will be responsible for supporting the growth and operational success of wealth management practices at Cerity Partners. This includes facilitating new business opportunities, enhancing existing client relationships, driving marketing initiatives, and ensuring operational effectiveness. The role requires a strategic liaison with demonstrated expertise in client, colleague, and operational success as well as a strong financial background to uncover and unlock opportunities across our growing firm.

Primary Responsibilities

• Practice Development, Relationship Management and Growth Support:
• Cultivate strong and trusted relationships with practices.
• Work closely with practices to develop and document a clear and actionable growth plan.
• Work closely with practices to develop and execute strategies for client acquisition, retention and revenue growth within the practice.
• Facilitate lead flow by developing and implementing strategies to uncover new opportunities within unique and growing practices, optimizing internal processes and identifying potential client opportunities.
• Leverage central lead development capabilities to develop new lead flow for practices.
• Provide suggestions on P&L Performance, market trends, and new practice investment opportunities.
• People and Practice Development:
• Help facilitate with internal groups the onboarding and training of new advisory personnel.
• Provide ongoing guidance on colleague relations, performance management, and professional development.
• Operational Support, Reporting and Strategic Initiatives:
• Help practices adhere to firm policies, regulatory requirements, and best practices to increase the efficiency and productivity of the practice.
• Work with shared services to identify and implement operational improvements that enhance practice efficiency.
• Communicate operational support resources and efficiency improvements to advisors, ensuring adoption in a way that enhances the client experience.
• Help maintain and build internal practice reporting and tracking of key performance metrics related to client acquisition, retention, and revenue growth within the practice.
• Practice Integration:
• Support the onboarding and ramp up of new practices, ensuring they are well-versed in the firm\'s wealth management, central solutions and specialty practice offerings and client service standards.
• Foster a culture of continuous growth and optimization within practices.

Required Skills & Qualifications

• Bachelor’s degree.
• 10+ years of experience in wealth management, business development, practice development, or a related role.
• Strong understanding of investment advisory business models, financial products, wealth management principles, client relationship management, and industry best practices.
• Ability to develop and execute strategic business plans.
• Strong organizational and project management skills.
• Experience in marketing, client acquisition strategies, and lead generation.
• Deep knowledge of control-side risk considerations, human resources policies, hiring best practices, and employee relations is a plus.
• Excellent leadership skills, with the ability to guide practices toward shared goals.
• Ability to communicate complex financial data and concepts in layman’s terms.
• Ability to analyze data and industry trends to drive strategic decisions.
• Proficiency in CRM systems, marketing tools, and financial planning software
• Ability to travel up to 20%

Preferred Qualifications

• Experienced Wealth Advisor to high-net-worth clients.
• Familiarity with regulatory requirements and compliance in wealth management.

Personal Attributes

• Client-focused and goal-oriented.
• High level of emotional intelligence, professionalism, integrity, and ethical standards.
• Strong analytical and problem-solving abilities.
• Adaptable and proactive in a fast-paced environment
• Ability to work collaboratively in a group setting, taking and delivering feedback constructively.

Compensation Range

$200,000 - $225,000

Why Cerity Partners

Our people drive our success by working together to deliver exceptional service to our clients. Below is a glimpse of the key elements of our total rewards package:

• Health, dental, and vision insurance – day 1!
• 401(k) savings and investment plan options with 4% match
• Flexible PTO policy
• Parental Leave
• Financial assistance for advanced education and professional designations
• Opportunity to give back time to local communities
• Commuter benefits

Cerity Partners is committed to providing an environment where all individuals can be their authentic selves. We are an Equal Opportunity Employer who respects each individual and supports the diverse cultures, perspectives, and experiences of our colleagues. We are dedicated to building an inclusive and diverse workforce and will not discriminate based on race, religion, national origin, sex, sexual orientation, age, veteran status, disability status, or any other applicable characteristics protected by law.

Cerity Partners is committed to working with and providing accommodations to applicants with disabilities or special needs. For those needing accommodations, please reach out to [e-mail]. Applicants must be authorized to work for any employer in the U.S.