Practice Development Consultant- MS/LA

Cynosure, Inc.; Northern (KY); Hybrid; USD 60,000 - 90,000; Full time

Job summary

Cynosure, Inc. is seeking a driven field-based sales professional in the medical aesthetics space. You will travel within a defined territory to grow existing business and establish new accounts, while educating customers on strategic practice development.

The role requires 3–5 years in sales/marketing with CRM experience and strong communication skills. A BS/BA in marketing or related field is preferred, with emphasis on achieving quarterly targets.

Qualifications

• 3–5 years of sales, field-based marketing experience in aesthetics.
• Strong understanding of marketing including digital and in-office efforts.
• CRM experience with Salesforce/Salesforce.com preferred.

Responsibilities

• Travel within designated territory to grow existing business and sales.
• Conduct on-site visits and build lasting relationships with providers and staff.
• Prospect territory to open new accounts.
• Educate customers on business planning and practice development strategies.
• Provide ongoing practice support and clinical education.
• Drive orders for consumables and related products.
• Schedule account visits and maintain territory coverage.
• Report activities in Salesforce.com.
• Represent the company at customer events and meet sales targets.

Skills

Sales experience

Marketing knowledge

CRM experience

Data analysis

Excellent communication

Time management

Presentation skills

Organizational skills

Independent judgment

Education

BS/BA Degree in marketing or related field

Tools

Salesforce.com

Microsoft Office

Job description

Posted Wednesday, August 5, 2026 at 5:00 AM

Cynosure is well positioned competitively to lead and transform the medical aesthetics industry. We are guided by our belief that this is a purpose-driven business, which improves patient’s lives and improves practitioner’s livelihoods.

• We are passionate about driving a healthy and growing medical aesthetics industry with leading-edge marketing which inspires consumers to engage in medical aesthetics.
• We are the leader in science-based technology which elevates the standard of care for consumers.
• We are relentlessly focused on being the undisputed innovation leader, addressing the growing demand for consumer treatments across all demographics.
• We are committed to building and strengthening our unmatched global footprint, with direct employees on five continents and in 15 countries and growing, and distributor partners serving over 130 countries.
• We put our people first and believe personal development drives business development.
• We love our customers and strive give them the leading-edge technology, service, marketing support and clinical education to improve their patient’s outcomes and to improve their livelihoods.

At Cynosure, we look for people who make an impact and encourage everyone to lead, create, and add value. In turn, we invest in our team to grow people’s careers and build upon our high-performance and culture-oriented organization. We work together as one team, winning together.

As we grow our global team, there is no better time to join us. As a market leader in medical aesthetics, Cynosure has over 25 years developing, manufacturing, and marketing products for dermatologists, plastic surgeons, medical spas, and healthcare practitioners. With the aesthetic industry’s most comprehensive product portfolio, our offerings span several categories including skin revitalization, body contouring, hair removal, and women’s health.

Our mission is to set Cynosure customers up for success shaping future leaders of the aesthetics industry and helping everyone who uses our technologies discover their version of beautiful.

• Responsible for selling consumables, face masks, and ampoules in a defined region. Create and maintain relationships while developing and supporting Cynosure Lutronic’s customer base.

Essential Duties and Responsibilities

The incumbent may be asked to perform other function-related activities in addition to the below mentioned responsibilities as reasonably required by business needs.

• Travel within designated territory to engage and support Cynosure Lutronic accounts to grow existing business and generate new business opportunities and sales revenue growth.
• Regularly conduct on site account visits with Cynosure Lutronic customers and develop strong and lasting relationships with providers, owners and staff members.
• Prospect within territory to open new ampoules and face mask accounts.
• Educate Cynosure Lutronic customers with business planning and practice development strategies
• Provide ongoing practice support and clinical education.
• Educate customers on increasing revenue and utilization through sales and marketing efforts.
• Conduct in-office events to drive sales efforts and results.
• Organize and deliver outstanding education experiences and train customers on Cynosure Lutronic’s face mask and ampoules line.
• Drive and obtain orders for consumables, face masks, and ampoules products.
• Schedule and route for Cynosure in person account visits on an appropriate call cycle based upon tiers and geography to support and maintain territory coverage plan and optimize business results.
• Reporting activities expected in Salesforce.com.
• Represent the Company at customer events. (e.g., open houses, lunch and learns, etc. weekend programs)
• Achieve or exceed sales objectives on a monthly and quarterly basis to deliver sales results.
• Collect Before and After photos and advanced treatment feedback from customers.
• Embody and deliver the “Exceptional Everyday”

Qualifications

Education

• BS/BA Degree in marketing or related field

Experience

• 3-5 years of experience in sales, field-based marketing; aesthetic practice development, combination of sales and practice development experience is preferred.
• Experience working directly with customers.
• Solid understanding of marketing including traditional, digital, and in-office marketing.
• Strong understanding of business planning and practice development strategies.
• Data base/CRM experience i.e., Salesforce.com is an added plus.

Skills

• Proficient in tracking and analyzing data.
• Must have extensive Microsoft Office skills specifically Word, Excel, and PowerPoint
• Excellent written and verbal communication and presentation skills.
• Efficient time management skills to ensure highest level of customer service.
• Passionate; self-initiated to drive performance and consistently deliver results and commitments on a timely basis.
• Consultative and supportive approach to assist with customer needs.
• Demonstrates good independent judgment and discretion.
• Must be comfortable with making decisions and flexible to changing needs.
• Must be able to demonstrate proven creative talent and originality.
• Highly organized with attention to detail and a sense of urgency.
• Ability to multi-task and perform effectively under pressure.
• Flexible and adaptable to change.
• Ability to learn and assimilate information quickly.
• Enthusiasm, strong work ethic and a positive attitude.
• Demonstrates the ability to be self-directed while passionate for working collaboratively.

Physical Demands

The physical requirements described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

• Sit; use hands to finger, handle or feel objects, tools, or controls.
• Stand; walk; reach with hands and arms; and stoop, kneel, crouch, or crawl.
• Lifting/pushing/pulling and carrying products weighing up to 45 pounds
• Other (please specify): Valid Driver’s License; Up to 70%-80% travel

Cynosure is an Equal Opportunity Employer – Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Disability, Veteran