PR Specialist, Fire TV

Amazon; Seattle (WA); On-site; USD 68,000 - 148,000; Full time

Job summary

A leading company in consumer electronics is seeking a results-driven PR specialist to join the Fire TV PR team. The role is focused on crafting compelling stories to engage press and influencers, leading PR strategy, and driving brand visibility. Candidates should have substantial experience in public relations and a strong understanding of media channels.

Benefits

Medical Benefits

Equity Options

Sign-on Payments

Qualifications

• 5+ years of recent professional communications or public relations experience.
• Strong media relations skills with a track record of securing positive coverage.

Responsibilities

• Lead PR strategy for feature launches across the Fire TV portfolio.
• Collaborate with product, marketing, and engineering teams to highlight newsworthy aspects.
• Design and implement creative PR campaigns to raise awareness of Fire TV.

Skills

Media Relations

Communication

Storytelling

Education

Bachelor's degree

Job description

Job ID: 2999222 | Amazon.com Services LLC

Amazon is seeking a results-driven PR specialist to join the Fire TV PR team. This role is central to our communications strategy and will focus on showing press and influencers how Fire TV helps customers find what they want to watch, fast—through our best-in-class search, extensive content selection, and Alexa+ integration. You'll work directly with product teams to identify compelling stories worth telling and find the right channels to tell them on, even if that means experimenting with new approaches. The ideal candidate can translate product features into customer benefits that resonate, has a proven record of securing coverage that drives results, and is excited to work with a team that's transforming entertainment.

Key job responsibilities
- Lead PR strategy for feature launches across the Fire TV portfolio.
- Story tell about the value of new features through earned, owned, paid, and social channels.
- Collaborate with product, marketing, and engineering teams to identify and highlight the most newsworthy aspects of our features.
- Design and implement creative, always-on PR campaigns that raise awareness of Fire TV amongst target customers.
- Develop a cadence of strategic media opportunities to maintain Fire TV’s presence in relevant conversations.

BASIC QUALIFICATIONS

- 5+ years of recent professional communications or public relations experience
- Bachelor's degree
- Strong media relations skills with a track record of securing positive coverage

PREFERRED QUALIFICATIONS

- Experience in the consumer electronics or streaming media industry
- Ability to translate complex technical features into compelling customer stories
- Experience working in a fast-paced, high-growth environment

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $68,900/year in our lowest geographic market up to $147,400/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits . This position will remain posted until filled. Applicants should apply via our internal or external career site.

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Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.