PR Manager, North American Football

Electronic Arts (EA); Orlando (FL); On-site; USD 103,000 - 146,000; Full time

Job summary

A leading company in entertainment seeks a PR Manager for North American Football. The role involves overseeing global PR strategies for key titles, managing external communications, and shaping the voice of football franchises. A passion for football and the gaming industry is essential.

Benefits

Paid time off and sick time

Medical/dental/vision insurance

401(k) plan for full-time employees

Potential for bonus and equity offers

Qualifications

• 5+ years of experience in public relations or integrated communications.
• Experience working in the sports or video game industry.
• Self-starter with a passion for storytelling.

Responsibilities

• Lead development of public relations plans for Madden NFL and EA SPORTS titles.
• Manage external-facing communications materials like press releases and blogs.
• Build long-term relationships with relevant journalists.

Skills

Public Relations

Communication

Storytelling

Education

Bachelor’s degree in Communications

Bachelor’s degree in Marketing

Job description

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Description & Requirements

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

Description & Requirements

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

As the PR Manager, North American Football you are responsible for creating and overseeing the global PR strategies and how we talk about our Madden NFL and EA SPORTS College Football titles as the PR function leader on the North American Football marketing activation team. You will report to the Director of Marketing Activation. You will manage an outside agency and lead the development of press materials (press releases, fact sheets, blogs, messaging) and the overall positioning of the press narrative for your titles. This role is about more than press releases, though. It's about shaping the voice of our football franchises, creating excitement with fans, and partnering across teams to deliver thoughtful, high-impact communications.

We’re looking for someone who lives and breathes football, has a genuine passion for the video game industry, and can bring fresh, creative energy to every project. You will play a key role on a collaborative team that values trust, transparency, and bold thinking.

Responsibilities

• Lead the development of the public relations plans for Madden NFL and EA SPORTS College Football in partnership with EA Tiburon and EA SPORTS marketing teams
• Plan, implement and manage strategic PR plans that result in positive coverage and conversations about North American football titles
• Management of external-facing communications materials including press releases, messaging documents, blogs, fact sheets and more.
• Plans and budgets for different PR events, programs and initiatives
• Quickly grows and maintains a healthy and trustworthy relationship with key spokespeople on the Studio and Brand teams
• Coordinates and staffs media interviews with Sr. Leaders and C-suite level executives, and provides interview preparation for each spokesperson
• Measures and provides reports on each PR campaign and their individual campaign beats
• Strengthens and builds long-term relationships with relevant journalists across endemic and mainstream media
• Develops and implements crisis communications recommendations as needed
• Ensure all Electronic Arts standards and processes are observed and followed
  
  

Requirements

• 5+ years of experience in a public relations or integrated communications role, working within the sports or video game industry
• Bachelor’s degree in Communications, Marketing or related field
• High ability to work in a fast-paced environment and manage numerous projects simultaneously, while prioritizing high-return work
• A self-starter with a passion for storytelling and a great attention to detail with a knowledge of grammar and writing.
• Manage multiple priorities and achieve high-quality results on time
• Familiar with EA, our games, and the gaming industry
  
  

Compensation And Benefits

The ranges listed below are what EA in good faith expects to pay applicants for this role in these locations at the time of this posting. If you reside in a different location, a recruiter will advise on the applicable range and benefits. Pay offered will be determined based on a number of relevant business and candidate factors (e.g. education, qualifications, certifications, experience, skills, geographic location, or business needs).

PAY RANGES

• California (depending on location e.g. Los Angeles vs. Sacramento) * $103,200 - $145,600 USD
  
  

In the US, we offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to regular full-time employees. Certain roles may also be eligible for bonus and equity.

About Electronic Arts

We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.

We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well-being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Public Relations, and Writing/Editing

• Industries

  Entertainment Providers

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