PR Freelancer (8-10HRS P/M)

Gotyu Underwear; United States; Hybrid; Confidential; Part time

Job summary

Gotyu Underwear seeks a senior freelance PR professional with strong ties to the media in the DACH market. This role requires securing media coverage, developing PR strategies around innovative products, and a proactive approach to public relations. Ideal candidates will have over five years of experience and fluent German skills, with innovative thinking in fashion and lifestyle sectors.

Qualifications

• 5+ years of PR experience in the DACH market (fashion/lifestyle/beauty sector preferred).
• Fluent German speaker and writer (native or near-native level).
• Confident with brand voice and reputation management.

Responsibilities

• Securing unpaid media coverage via personal network.
• Developing compelling PR angles and pitches.
• Writing blog or editorial content for the website (optional).

Skills

Strong journalist relationships

Clear and concise communicator

Proactive and self-sufficient

Job description

Description:

We’re looking for a senior-level freelance PR professional to support us on an ongoing, flexible basis with PR and editorial content focused on the DACH market. The role is results-driven: we’re specifically looking for someone with strong journalist connections in lifestyle, fashion, and women’s media across Germany, Austria, and Switzerland.

Your Focus Will Be:

• Securing unpaid media coverage (print, digital, TV, radio) via your personal network
• Developing compelling PR angles and pitches around:
• Period underwear innovation
• Female entrepreneurship
• Sustainability in fashion
• Founder story / taboo-breaking content
• (Optional) Writing blog or editorial content for our website

Tasks

Important:

This is not just a press release distribution job. We need someone with real relationships editors, lifestyle journalists, and media platforms including:

• Brigitte, Glamour, Vogue DE, Cosmopolitan DE, InStyle, ZEIT, TAZ, NZZ, WELT
• Or major online outlets: Refinery29, Journelles, This is Jane Wayne, etc.

Requirements:

• 5+ years of PR experience in the DACH market (fashion/lifestyle/beauty sector preferred)
• Proven track record of Tier 1 media placements — please include a portfolio or examples
• Fluent German speaker and writer (native or near-native level)
• Confident with brand voice and reputation management
• Basic copywriting skills for blog posts or founder content

Requirements

Nice to Have:

• Experience with DTC or taboo-breaking brands (period care, femtech, wellness)
• Background in low-budget, high-ROI PR strategies
• Influencer/celebrity PR experience (optional)

Soft Skills:

• Proactive and self-sufficient
• Strong journalist relationships
• Clear and concise communicator
• Culturally aware of when to push bold messaging versus subtle positioning

Benefits

Compensation:

• Budget: Up to €1,000/month
• Engagement: Hourly (€50–€60/hour) or monthly retainer (~8–10 hours/month)
• Payment: Monthly invoice, flexible hours — focus is on results