PR Coordinator - Earned Media & Reporting Pro

SeaWorld Parks & Entertainment; Orlando (FL); On-site; USD 24,796 - 38,572; Full time

Benefits offered by this job

Paid Time Off

Complimentary Park Tickets and Passes

Park Discounts on Food and Merchandise

Medical, Dental, and Vision Insurance

401K Retirement plan

Tuition Reimbursement

Life Insurance

Disability Benefits

Tuition Reimbursement

Job summary

SeaWorld Parks & Entertainment seeks an entry-level PR Coordinator to support earned media tracking, reporting, and competitive monitoring from Miami, FL or Orlando, FL. You will work with Cision to produce daily, weekly, and monthly coverage reports and maintain media lists and newsroom assets.

The role is ideal for a candidate 1–2 years out of school who is organized, analytically minded, and eager to build a career in public relations, with opportunities to grow within the PR & Communications

Qualifications

• Bachelor’s degree in Public Relations, Communications, Journalism, Marketing, or a related field.
• 1–2 years of PR, communications, media monitoring, social listening, or agency/account coordination experience preferred.
• Strong written and verbal communication skills.
• Experience with or exposure to PR monitoring/reporting tools (Cision, Meltwater, Brandwatch) preferred.
• Strong Excel and PowerPoint skills preferred.

Responsibilities

• Manage day-to-day use of Cision for media monitoring, coverage tracking, alerts, and reporting.
• Develop and distribute daily earned media roundups highlighting relevant company, park, industry, and competitor coverage.
• Build weekly and monthly PR reports summarizing media performance, key storylines, notable placements, and emerging issues.
• Track and report on earned media impressions, sentiment, share of voice, volume of coverage, and key message pull-through.
• Monitor social coverage and online conversation related to the company, its parks, key campaigns, and competitive set.
• Prepare recurring reports that combine earned media and social listening insights into clear, executive-friendly summaries.
• Conduct regular monitoring of the parks industry, travel and leisure space, attractions competitors, and other relevant brands to identify trends, risks, and opportunities.
• Maintain organized image and video library, newsroom sites, media coverage archives, dashboards, and reporting templates.
• Support the PR team with media list updates, research, briefing materials, and general coordination needs.
• Flag timely or sensitive coverage to the VP, PR & Communications and broader team as needed.
• Help ensure reporting is accurate, consistent, and delivered on schedule.

Skills

Public relations

Attention to detail

Organized

Data-driven reporting

Education

Bachelor’s degree in Public Relations, Communications, Journalism, Marketing

Tools

Cision

Meltwater

Brandwatch

Job description

SeaWorld Parks & Entertainment seeks an entry-level PR Coordinator to support earned media tracking, reporting, and competitive monitoring from Miami, FL or Orlando, FL. You will work with Cision to produce daily, weekly, and monthly coverage reports and maintain media lists and newsroom assets.

The role is ideal for a candidate 1–2 years out of school who is organized, analytically minded, and eager to build a career in public relations, with opportunities to grow within the PR & Communications