PR & Content Marketing Manager

ParentSquare User Group; United States; Remote; USD 70,000 - 95,000; Full time

Job summary

A leading edtech company is searching for a PR & Content Marketing Manager to enhance their brand presence. The role involves managing PR relationships, developing content strategies, and requires strong writing skills and 5+ years in PR or content marketing. The ideal candidate will thrive in a remote environment and enjoy various benefits, including stock options and a matched 401K.

Benefits

Employer-matched 401K

Stock options

Health and wellness reimbursements

Increasing PTO

16 paid holidays

Qualifications

• 5+ years of experience in PR or content marketing, ideally in SaaS or edtech.
• Strong writing, editing, and storytelling skills are essential.
• Ability to manage projects and collaborate across teams.

Responsibilities

• Manage external PR agency and daily deliverables.
• Draft and edit blogs, case studies, and lead-generation assets.
• Monitor media coverage and report on performance.

Skills

Excellent writing

Project management

Storytelling abilities

Experience with AI and PR tools

Tools

Asana

SEO tools

Job description

ParentSquare is a rapidly growing Santa Barbara-based company that’s changing the way schools and parents communicate every day. Sound simple? We strive to keep it that way! Our mission is to give schools the power to incredibly enhance family engagement for all students. ParentSquare and RemindHub, our flagship products, serve over 22 million students and drive our mission by providing unified communications tools -forms, sign ups, payments, RSVPs, direct messaging, language translations, chat and more. Remind Chat, our free product, reaches over 80% of K-12 students, providing a safe and easy-to-use platform for direct communication between teachers and families. And our latest innovation, SmartSites, offers state-of-the-art websites for school districts, enhancing their online presence and accessibility.

We are not just creating a product; we are creating empowered educators and engaged parents to improve the lives of all students. We are passionate advocates for our customers and for our employees and we invite you to join us on this exciting journey.

Who we’re looking for:

Our Marketing team is growing and we are seeking a PR & Content Marketing Manager to help drive awareness and engagement through high-quality content and media coverage. You\'ll lead day-to-day public relations efforts, content planning, and execution, ensuring our stories reach the right audiences at the right time. You will manage the relationship with the PR agency, produce and edit blogs, case studies, and long-form content, and support thought leadership for the founder. You will also closely collaborate with the Social Media Manager to amplify content and PR wins.

Most importantly, you’re someone who shares in our passion for improving the lives of students through communication.

Reports to: Director of Marketing

This role will include:

• Manage the external PR agency relationship and oversee daily deliverables
• Review and edit press releases, pitches, and media lists
• Coordinate media interviews, award submissions, and speaking opportunities
• Monitor coverage and report on media performance
• Plan and maintain the editorial calendar in alignment with GTM themes and campaigns
• Draft and edit blogs, case studies, and lead-generation assets (eBooks, guides, etc.)
• Repurpose content for social and campaign use
• Ensure content aligns with brand messaging and SEO best practices
• Ghostwrite and edit bylines and contributed articles for the founder and other company SMEs
• Track and pursue strategic awards and speaking opportunities
• Partner closely with our Social Media Manager and Marketing Director to drive efforts and provide PR insights

Our ideal candidate will have the following:

• 5+ years of experience in PR, content marketing, or communications. Experience within SaaS, or edtech sector strongly preferred
• Excellent writing, editing, and storytelling abilities
• Strong project management and organizational skills (experience with Asana is a plus)
• Experience collaborating cross-functionally and managing external vendors
• Skills with AI, PR tools (like Muck Rack), content management systems, and SEO- a huge plus!

The perks of working for us are great!

You’ll get your foot in the door as our company continues to grow. We’re big believers in work-life balance and provide:

• An employer-matched 401K retirement savings program from day 1
• Stock options
• Health + wellness reimbursements
• PTO that increases each year
• 16 paid holidays, including your birthday!

As a fully remote team, we’ll make sure you have all the tools and equipment you need to make your home office a place where you can thrive.

We\'re an equal opportunity employer. All applicants will be considered for employment without attention to age, race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

The salary range for this role will be 70k-95k, DOE.