PR & Communications Manager

Ermenegildo Zegna Holditalia S.p.A; New York (NY); Hybrid; USD 95,000 - 110,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) with employer match

Commuter benefits

Hybrid work model

Job summary

Ermenegildo Zegna Holditalia S.p.A in New York is seeking a PR & Communications Manager to lead press strategy, celebrity initiatives, and media relationships for the US market. You will work with the Director of PR & Communications, North America to execute communications and drive earned media across the brand.

The role demands 5+ years in luxury fashion PR, strong relationships with editors and influencers, and proficiency with industry tools.

Qualifications

• 5+ years of PR experience in high-end fashion or luxury goods.
• Proven media relations and press management skills.
• Strong network with fashion editors, stylists, and influencers.

Responsibilities

• Execute and deliver the communication strategy across the brand, including press, celebrity, influencer engagement, and PR activations.
• Oversee agency deliverables, reports, and weekly progress.
• Manage editorial targets and media placements per HQ directives.
• Draft regional press releases for initiatives and VIP dressing moments.
• Circulate press materials and credit coverage across channels.
• Develop PR plans for brand activations and launches.
• Meet outlets, stylists, celebrities, and influencers for brand experiences.
• Support VIP dressing requests in collaboration with the Celebrity Manager.
• Supervise fashion show prep, guest lists, fittings, and travel logistics.
• Maintain press and stylist databases and distribution strategies.
• Track editorial coverage and opportunities; update tracking records.
• Propose new media initiatives and brand partnerships.
• Coordinate PR samples and MOV tracking with retail teams.
• Coordinate events and gifting for campaigns, store openings, and launches.

Skills

Public relations

Media relations

Social media management

Adobe Creative Suite

Launchmetrics

Cision

Education

Bachelor’s degree in Public Relations, Marketing or Communications

Tools

Microsoft Office

Launchmetrics (Fashion GPS)

Cision

Meltwater

Fashion Monitor

Job description

ABOUT ZEGNAThe global leader in luxury menswear, ZEGNA was founded in the Italian Alps in 1910. Part of the Ermenegildo Zegna Group, the brand remains true to the values of its visionary Founder, Ermenegildo Zegna, who believed in creating world-class fabrics in harmony with both nature and local communities—a philosophy embodied by Oasi Zegna, the home of our values. The inspiration behind the brand’s values, Oasi Zegna, continues to guide everything we do at ZEGNA — from supporting our people to fostering a culture of growth, where craftsmanship and innovation are core elements of our learning processes and long-term growth strategy.YOUR ROLE AT ZEGNAAs PR & Communications Manager, based in New York, you will bring your unique strengths to the Public Relations & Communications team, helping us think strategically while overseeing press strategy, celebrity initiatives, press and media relationships, wholesale activities, events, and gifting activities.You’ll work closely with the Director of PR & Communications, North America, you will execute of communications, public relations, and celebrity efforts for our brand in the US.HOW YOU BRING IT TO LIFEHere’s how you’ll bring this role to life each day – making it your own and shaping it with your unique talents and expertise:PR, Communications & CelebrityExecute and deliver the communication strategy, press, celebrity, influencer engagement, and PR activations across the brand and will seamlessly execute media partnership, PR, celebrity, and influence to deliver outstanding earned media outcomes.Communicate brand guidelines, materials that are directed from HQ team to dedicated teams and third partiesOversee agency’s weekly deliverables, gatherings, and feedback on reportsAlign with Communications Director to ensure HQ expectations are met across projectsManage all targets for editorial, gifting, media placements based on directives from HQ and local PR strategyEnsure execution of special activities including press days, fashion show, gifting initiatives, and moreMonitor and analyze media coverage and communication.Draft press releases for regional/national initiatives & VIP dressing moments.Circulate to press and ensure crediting across all channelsDevelop a robust, thoughtful PR plan for brand activations and launches.Meet with key outlets, stylists, celebrities, KOLs, influencers for brand experiences.Support VIP dressing requests for North America in partnership with Celebrity Manager.Supervise fashion show preparation including but not limited to constructing guestlists, organizing fittings, coordinating travel and accommodation logisticsCreate, update and maintain press and stylist database; develop targeted distribution strategy based on varying initiatives i.e., store openings, leading launches, VIP dressings, Fashion shows, ZEGNA Group fiscal results and sustainability initiatives.Maintain master editorial tracking records, including all press requests, pitching, anticipated editorial, secured editorial and missed opportunities.Create new initiatives and ideas towards media strategy for localized outlets, orchestrate brand partnership conversations and nourish media relationships.SamplesManage a seamless and organized PR sample closet and support VIP sample requests.Request and monitor all MOVs with the retails teams and ensure proper tracking is in place across product, records and budget for PR and Celebrity pulls.Manage seasonal sample orders for department. Work in cross-functional consideration of merchandising, retail, marketing/image objectives and HQ guidance of collection’s suggested creative direction.Events & GiftingOn-site support at ZEGNA events for Press & VIP i.e., campaign or collection launches, store openings, client acquisition opportunities etc.Formulate gifting/seeding initiatives and mailings for editors, stylists, VIPs, and bloggers/influencers from start to finish including curation of lists to key partners and friends of the brands.Report on competitor activity and initiatives, as well as relevant industry trends, key industry events, projects, collaborations, and relevant VIPs of the moment.Create New Vendors as needed, and support the budget tracking.Manage PR Coordinator and or Associate.Wholesale & Retail MarketingLiaise with Wholesale and Merchandising teams to support deliverables across 3rd party wholesalers and retail to inform marketing activities across the business; manage communication with HQ as needed surrounding sample support.Construct asset proposals for Wholesale COOP and Retail Marketing requests to ensure brand/business alignment for upcoming launches and seasonal pushes.WHO YOU AREThis is how you show up:Bachelor’s degree required (preferably in Public Relations, Marketing or Communications)At least 5 years of PR experience, preferably in high-end fashion/luxury goods industry or relevant agencyStrong computer skills including (Microsoft Office Suite: Word, PowerPoint, Excel, Outlook)Social Media Platforms; Adobe; Launchmetrics (Fashion GPS); Cision; Fashion Monitor/Celebrity Intelligence; media tracking services, such as DMR, Meltwater, Burrelles, etc. YOUR ZEGNA OFFERThe pay range for this position is $95-110K annually and is dependent on a candidate’s relevant skills and experience.Hybrid work model (4 days in office required, Friday work from home), designed to balance flexibility and in-person collaboration.Comprehensive benefits including medical, dental, vision, 401(k) with employer match, and commuter benefits.Paid time off and holidays, with accrual based on tenure and role.Learning opportunities, including mentorship, structured programs, and personalized development paths.Opportunity to contribute to a growing, global brand at the forefront of luxury and innovation.NATURALLY IN ZEGNAJoining us means stepping into a world of excellence, where the uniqueness of our authenticity is rooted in the talents of our people, who together contribute to weaving a story of innovation and craftsmanship. You will become part of an ongoing journey of development, uncovering your talents while contributing to a proud legacy and a vibrant tomorrow.