PR Account Manager

MCA Group; United States; Hybrid; USD 65,000 - 70,000; Full time

Job summary

MCA Group is seeking a hands-on PR Account Manager to lead a portfolio of hospitality, restaurant, travel and lifestyle clients in Dallas-Fort Worth. You will own day-to-day client communication, develop media strategies and lead proactive outreach to secure coverage.

The right candidate will bring editorial judgment, proven earned-media results and the confidence to counsel clients while collaborating with a small agency team in a hybrid environment.

Qualifications

• 3 to 5 years of public relations experience.
• Proven earned-media results and ability to explain strategy behind placements.
• Strong editorial judgment and understanding of the media landscape.
• Excellent writing, editing and proofreading skills.
• Clear, confident communication with clients, journalists and internal teams.
• Strong organization and ability to manage competing deadlines across several accounts.

Responsibilities

• Develop original media angles beyond announcements and calendar moments.
• Lead outreach to local, regional and national media across print, digital, broadcast and podcasts.
• Maintain relationships with journalists covering food, travel, hospitality, business and lifestyle.
• Build media lists and tailor outreach to each journalist and outlet.
• Draft press releases, pitches, talking points, bios and fact sheets.

Skills

Public relations

Editorial judgment

Writing skills

Client communication

Organization

Tools

Meltwater

Muck Rack

Cision

Job description

Type: Full-Time

Salary: $65,000-$70,000, based on experience

Reports to: Account Director

Job Title: PR Account Manager

Location: Dallas/Fort Worth, TX (Hybrid)

Type: Full-Time

Salary: $65,000-$70,000, based on experience

Reports to: Account Director

About MCA Group:

MCA Group is a full-service public relations and social media agency specializing in hospitality, restaurants, travel and lifestyle brands. We partner with hotels, resorts, restaurants and growing companies to develop communications strategies, media campaigns and content that build visibility, strengthen reputation and connect brands with the audiences that matter.

Job Summary:

MCA Group is seeking a hands-on PR Account Manager to lead a portfolio of hospitality, restaurant, travel and lifestyle clients. This person will own day-to-day client communication, develop media strategies and story angles, lead proactive outreach and ensure work moves forward with clarity and follow-through.

The right candidate brings sound editorial judgment, proven earned-media results and the confidence to counsel clients, manage competing priorities and collaborate closely with a small agency team.

Media Relations & Pitching

• Develop original, timely story angles beyond client announcements and calendar moments
• Lead targeted outreach to relevant local, regional and national media across print, digital, broadcast and podcasts
• Maintain active relationships with journalists covering food, travel, hospitality, business and lifestyle
• Build thoughtful media lists and tailor outreach to each journalist and outlet
• Monitor news cycles, editorial calendars and industry trends to identify timely opportunities
• Draft polished press releases, pitches, talking points, bios, fact sheets and other media materials

Client Service & Strategy

• Serve as the day-to-day lead for assigned accounts, ensuring strategic alignment, responsiveness and quality execution
• Lead client calls, develop campaign strategies and provide clear, confident counsel
• Translate client goals into actionable communications plans, timelines and priorities
• Manage weekly updates, monthly reports and quarterly planning documents
• Communicate early when a deadline, decision or client relationship may be at risk
• Collaborate with social media and creative teams to build integrated campaigns and storytelling

Events & Creator Engagement

• Plan and support media and creator preview events, press trips and brand activations
• Identify and engage relevant creators for earned and paid partnerships
• Manage invitations, attendance, follow-up and post-event coverage

Reporting & Account Operations

• Maintain accurate visibility into media outreach, follow-up, deadlines and account status
• Compile monthly media coverage reports, campaign recaps and event summaries
• Evaluate results based on placement quality, audience relevance, message inclusion, share of voice and other agreed KPIs

Qualifications:

• 3 to 5 years of public relations experience, including experience serving as the day-to-day lead across multiple client accounts; agency experience is strongly preferred
• A proven record of earned-media results and the ability to explain the strategy and personal contribution behind those placements
• Strong editorial judgment and a current understanding of the media landscape
• Excellent writing, editing and proofreading skills
• Clear, confident communication with clients, journalists and internal teams
• Strong organization and the ability to manage competing deadlines across several accounts
• Experience in hospitality, restaurants, travel or lifestyle public relations is strongly preferred
• Experience with media databases and monitoring tools such as Meltwater, Muck Rack or Cision is a plus
• Willingness to attend local client meetings, events and press opportunities, including occasional evening commitments

Work Environment:

MCA Group operates in a hybrid environment, with designated in-office collaboration days and flexibility for focused remote work. This role requires regular travel to client locations and evening/weekend events.