PR Account Executive / Senior Account Executive, Luxury Travel

The Brandman Agency Inc.; New York (NY); On-site; USD 56,000 - 72,000; Full time

Benefits offered by this job

Summer Fridays

Paid benefits

401k

Generous PTO

Job summary

The Brandman Agency Inc. is a global communications firm with offices in New York, LA, London, Sydney, Palm Beach and Charleston. We are seeking a PR Account Executive or Senior Account Executive to join our New York City office.

The ideal candidate holds 3–5 years of agency experience, with passion for travel and hospitality, and can deliver strong media coverage and client service. We offer competitive salaries, paid benefits, 401k, a supportive, fun office culture, and perks like Summer

Qualifications

• BA/BS in PR or related field preferred.
• 3–5 years PR agency experience, preferably in travel, lifestyle, or real estate.
• Residence in the New York City area and legal authorization to work in the United States.
• Proficiency with MS Office 365 and tools such as Muck Rack, CreatorIQ, etc.
• Experience with Adobe Creative Suite, Keynote and Canva is a plus.

Responsibilities

• Monitor industry trends and client coverage.
• Screen and fulfill media requests.
• Write pitch letters, press releases and client communiqués.
• Assist in planning and executing events, press trips and media tours; escorting trips as needed.
• Assemble weekly/monthly client status reports.
• Draft and execute personalized media pitches to build a robust coverage pipeline.
• Maintain regular contact with clients and journalists.
• Develop media contacts and knowledge of client businesses.
• Contribute to PR plans and ideation for clients.
• Build relationships with key journalists and new media.
• Demonstrate high-level pitching and strategy in media communications.
• Execute media events, briefings and press trips.
• Delegate and involve junior staff and interns when possible.
• Coordinate research projects using various methods.
• Show knowledge of the digital media landscape and present ideas to client teams.
• Support new business generation from research and ideation.

Skills

Media relations

Pitching

Editorial outreach

Event planning

Client reporting

Research methods

New business support

Education

BA/BS in PR/Communications/Journalism or related field

Tools

Muck Rack

CreatorIQ

Adobe Creative Suite

Keynote

Canva

Microsoft Office 365

Job description

Brandman is a global communications agency with offices in New York, Los Angeles, London, Sydney, Palm Beach and Charleston. We help shine a light on the world’s most prestigious travel and lifestyle brands. We are passionate, approachable and most importantly, well-traveled.

We are currently accepting resumes for a PR Account Executive or Senior Account Executive to join our New York City office. The ideal candidate has 3-5 years of agency experience with additional experience and/or interest in the travel and hospitality industry. Brandman offers competitive salaries, paid benefits, 401k, a supportive, fun office culture, and additional perks including summer Fridays and a generous PTO package.

Responsibilities

• Monitoring industry trends and client coverage
• Screening and fulfilling all media requests
• Writing pitch letters, press releases and client communiqués
• Assisting in planning and execution of events, press trips and media tours; escorting trips when required and acting as a professional representative of Brandman
• Assembling error-free weekly and/or monthly client status reports
• Drafting and executing personalized pitches for media to ensure a robust pipeline of media coverage for each account
• Maintain regular direct contact with clients and journalists
• Develop and maintain editorial/journalistic/media contacts, including in all new media
• Build understanding and knowledge of the clients’ businesses and their competitive environments
• Actively participate in/contribute to the development of client PR plans and projects, along with ongoing creative ideation
• Ongoing relationship building and maintenance with both key journalists and new media
• Demonstration of higher-level pitching and strategy when communicating with media
• Implementation of media events, briefings, press trips, etc.
• Facilitate teamwork by delegating and involving junior staff members and interns when possible
• Develop an understanding of various research methods; coordinate internal and external resources in implementing research projects
• Solid knowledge of digital media landscape with the creativity to implement and present ideas and suggestions to client teams
• Support new business generation when appropriate from a research and creative ideation standpoint

Requirements

• BA or BS in Public Relations, Communications, Journalism or related field preferred
• 3-5 years PR experience (agency and travel, lifestyle, and/or real estate preferred)
• Currently reside in the greater New York City area and be legally authorized to work in the United States
• Proficiency with Microsoft Office 365 and industry tools such as Muck Rack, CreatorIQ, etc.
• Proficiency with Adobe Creative Suite, Keynote and Canva is a plus but not a requirement

Annual salary commensurate with experience for this position, ranging from $56,000 to $72,000.