PPC / SEO Specialist at 6dot Technology India

6dot Technology; India (PA); Remote; USD 30,000 - 50,000; Full time

Job summary

A tech company in India is looking for a PPC / SEO Specialist to drive high-quality traffic and manage PPC campaigns. The ideal candidate will develop SEO strategies and analyze performance using tools like Google Analytics. This role demands proficiency in both paid and organic digital marketing to generate qualified leads.

Qualifications

• Experience in managing PPC campaigns with measurable ROI.
• Proficient in developing and implementing SEO strategies.
• Ability to analyze and optimize campaign performance.

Responsibilities

• Drive high-quality traffic to the company website that converts into leads/customers.
• Plan, execute, and optimize PPC campaigns.
• Develop and implement SEO strategies.

Skills

PPC campaign management

SEO strategy development

Keyword research

Google Analytics

Lead generation

Competitor analysis

Tools

Google Ads

Facebook Ads

LinkedIn Ads

Search Console

Job description

PPC / SEO Specialist job at 6dot Technology. India.

1. Drive high-quality traffic to the company website that converts into leads/customers
2. Plan, execute, and optimize PPC campaigns (Google Ads, Facebook Ads, LinkedIn Ads) with measurable ROI
3. Develop and implement SEO strategies – On-page, Off-page, and Technical SEO
4. Conduct keyword research, competitor analysis, and backlink building
5. Improve organic search rankings and increase website visibility
6. Generate qualified leads through organic and paid digital campaigns
7. Track, analyze, and optimize performance using Google Analytics, Search Console, and other SEO tools
8. Create and present campaign performance reports with actionable insights
9. Stay updated with the latest search engine algorithms, PPC trends, and SEO best practices