PPC Senior Paid Social Specialist (LinkedIn & Facebook) at TA Monroe Remote

TA Monroe; United States; Remote; USD 70,000 - 90,000; Full time

Job summary

A digital marketing firm is seeking a PPC Senior Paid Social Specialist to manage LinkedIn and Facebook campaigns. This remote position involves strategy development, campaign management, and analytics. Ideal candidates should have over three years of experience in social ads, a strong grasp of data-driven marketing, and proficiency in analytics tools. Join us to help B2B clients thrive with innovative digital strategies.

Qualifications

• 3+ years of experience in Paid Social management.
• Proven interest in data-driven problem solving.
• Experience with analytics tools.

Responsibilities

• Conduct market research and set paid media goals.
• Create and manage ad campaigns effectively.
• Monitor and report on campaign KPIs.

Skills

Upper Intermediate English

Attention to detail

Analytical skills

Project management

Time management

Education

Degree in marketing, finance, engineering, economics

Tools

Google Analytics

MS Excel

PowerPoint

Word

Job description

Overview

PPC Senior Paid Social Specialist (LinkedIn & Facebook) job at TA Monroe. Remote.

TA Monroe is based in New York City USA, but since this job is remote, we are accepting applications from candidates all over the world. The ideal candidate will be responsible for planning, coordinating, and implementing projects within the decided-upon budget, timeline, and scope. They will also effectively monitor and present project updates to management & team members.

Responsibilities

• Strategy
  1. Market/Competitor research
  2. Setting paid media goals & KPIs
  3. Creating a Full Funnel Strategy
  4. Implementing the Full Funnel Strategy
• Campaign Building
  1. Creating & setting up paid media ad campaigns
  2. Accurately managing budget & spend
  3. Monitoring and Optimising paid media campaigns
• Analytics: Reviewing & reporting campaign KPIs to client - weekly & monthly
• Provide inputs on creative copy and graphical ad templates;
• Keep pace with paid media industry trends and developments;
• Communicate to team and management on project development, timelines, results
• Work closely with the other team members to meet client goals.

Qualifications

1. Certifications: FB Blueprint Certification by Facebook related certificates and/or Google Ads related certificates & Upper Intermediate English (minimum)
2. 3+ years of experience in Paid Social (LinkedIn &Facebook) mostly about daily & weekly management of paid ads
3. 3 – 5 years B2B experience in Linkedin Ads and FB Ads; Proficiency in managing moderate to large scale B2B accounts in different business verticals, especially B2B SaaS & experience with A/B and multivariate experiments
4. Proven interest in data-driven problem solving (degree in marketing, finance, engineering, economics, or relevant work experience)
5. Proficiency in MS Excel, PowerPoint, and Word
6. Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools

Must Have Soft Skills

1. Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
2. Ability to clearly and effectively articulate thoughts and points
3. Ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals
4. High levels of integrity, autonomy, and self-motivation
5. Excellent analytical, organizational, project management and time management skills

About the company

We are strategists and thinkers in the digital space. We specialize in helping B2B companies build world-class revenue generation engines. We think of scalability. We\'re scientific about profitability. We bring decades of highly specialized marketing, digital strategy, and advertising expertise to our clients.

Our Philosophy

We believe creating sustainable demand delivers better ROI. When it comes to growth marketing, we let science guide us. Our systematic approach thrives on data and is driven by expert strategists. Test & Learn is in our DNA. We bring collective insights from 5,000+ experiments to our clients. We help brands build value.