PPC & SEM Growth Lead — Data-Driven Campaigns

Flight Path Creative, LLC; Traverse City (MI); On-site; USD 45,000 - 65,000; Full time

Benefits offered by this job

Bonuses

Health insurance

Retirement plans

Paid vacation and sick days

Traverse City office

Career advancement opportunities

Job summary

Flight Path Creative, LLC in Traverse City, MI is seeking a PPC Manager to implement Pay Per Click media strategies for diverse clients. You will manage campaigns across Google Ads, Bing, and other platforms, optimize bids, craft ad copy, and provide weekly/monthly client reporting.

The role requires 2+ years in SEM/PPC, analytics proficiency, and hands-on experience with major ad platforms. Join a small, growth-focused team in a downtown Traverse City office.

Qualifications

• No less than 2 years experience in Search Engine Marketing (SEM) and Paid Search (PPC).
• Proficiency in MS Excel, PowerPoint, and Word.
• Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.
• Experience working with popular PPC ad platforms (Google AdWords, Bing AdCenter, etc).
• Proficiency in managing moderate to large scale PPC accounts in a variety of different business verticals.
• AdWords / Bing certification a plus.
• BS/BA degree preferred.

Responsibilities

• Manage daily account responsibilities for Google AdWords, Yahoo, Bing and other search platforms for a variety of clients.
• Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
• Manage the creation of large keyword lists.
• Provide creative copy suggestions and graphical ad templates.
• Manage Display network placement lists on AdWords and through other contextual advertising platforms.
• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
• Provide oversight and manage new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives. Provide oversight, manage, and be able to generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
• Keep pace with search engine and PPC industry trends and developments.
• Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.
• Monitor and evaluate search results and search performance across the major search channels.
• Communication to team and management on project development, timelines, and results.
• Provide oversight and work closely with the other team members to meet client goals.

Skills

SEM PPC

Analytics reporting

Communication

Creativity

Attention to detail

Time management

Education

BS/BA degree preferred

Tools

Google Ads

Bing Ads

Google Analytics

MS Excel

PowerPoint

Word

Job description

Flight Path Creative, LLC in Traverse City, MI is seeking a PPC Manager to implement Pay Per Click media strategies for diverse clients. You will manage campaigns across Google Ads, Bing, and other platforms, optimize bids, craft ad copy, and provide weekly/monthly client reporting.

The role requires 2+ years in SEM/PPC, analytics proficiency, and hands-on experience with major ad platforms. Join a small, growth-focused team in a downtown Traverse City office.