PPC Optimization Specialist (Remote)

LegalMatch; United States; Remote; USD 65,000 - 75,000; Full time

Job summary

A leading company is seeking a PPC Optimization Specialist to manage and optimize PPC campaigns across platforms like Google Ads and Bing Ads. The role involves analyzing campaign data, conducting keyword research, and collaborating with stakeholders to drive traffic and maximize ROI. Ideal candidates will have a strong analytical mindset, prior PPC experience, and a Bachelor's degree in Marketing.

Qualifications

• Prior experience as a PPC Specialist or similar role.
• Strong knowledge of PPC platforms.

Responsibilities

• Manage and optimize PPC campaigns across various platforms.
• Conduct audience and keyword research.

Skills

Analytical mindset

Communication

Collaboration

Education

Bachelor's degree in Marketing

Tools

Google Ads

Bing Ads

Job description

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As a PPC Optimization Specialist at LegalMatch, you will manage and optimize PPC campaigns across various platforms such as Google Ads, Bing Ads, and social media channels. You will work closely with stakeholders to understand our objectives and develop effective PPC strategies to drive traffic, increase conversions, and maximize ROI.

• Audit existing campaigns to identify areas for optimization and improvement.
• Create, manage, and optimize PPC campaigns across multiple platforms including Google Ads, Bing Ads, and social media channels.
• Conduct audience and keyword research, configure conversion tracking, and enhance landing page performance.
• Analyze campaign data and metrics to identify trends, opportunities, and areas for improvement.
• Conduct deep-dive analysis on conversions to understand conversion factors and obstacles.
• Review existing research, conduct new interviews, and analyze comments on platforms like Facebook and Reddit to gain deep insights into our audience.
• Collaborate with stakeholders to align PPC campaigns with overall marketing objectives.
• Stay up to date with industry trends and best practices in PPC advertising.
  
  
  

Requirements

To be successful in this role, you will need:

• Analytical mindset and ability to interpret campaign data to drive results
• Prior experience as a PPC Specialist or similar role
• Strong knowledge of PPC platforms (Google Ads, Bing Ads, etc.)
• Proficiency in managing and optimizing PPC campaigns
• Ability to conduct keyword research and optimize ad copy
• Excellent communication and collaboration skills
• Google Ads certification is a plus
• Bachelor's degree in Marketing, Advertising, or a related field.
• Lead Generation Conversion Optimization
• E-commerce conversion optimization experience
• Experience in setting up and testing up campaigns from scratch
• To be able to speak to which default settings at the various paid campaign sources that should be left on vs turned off and why and/ or recommendations from platform reps at the various paid campaign sources that should be implemented or ignored and why

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Information Technology

• Industries

  IT Services and IT Consulting

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