Portfolio Value Marketing Manager

LivaNova; Charlotte (NC); Hybrid; USD 125,000 - 170,000; Full time

Benefits offered by this job

Health benefits - Medical, Dental, Vision

Personal and Vacation Time

Retirement & Savings Plan (401K)

Employee Stock Purchase Plan

Training & Education Assistance

Flexible Work Schedules

Job summary

LivaNova, a global medtech company, is seeking a Portfolio Value Marketing Manager to define and activate the integrated value story of our cardiopulmonary portfolio in North America. This role focuses on building a holistic approach to customer engagement by illustrating the combined clinical, economic, and operational value of our solutions.

The ideal candidate will lead marketing strategy, collaborate with cross-functional teams, and drive differentiated messaging, ensuring a clear value proposition for hospital customers. Additionally, strong analytical skills and a solid understanding of the healthcare market are essential for success in this role.

Qualifications

• Minimum of 7+ years of relevant medical device marketing experience.
• Comfortable acting as a connector across teams.
• Experience translating complex concepts into clear narratives.

Responsibilities

• Develop and lead portfolio-level marketing strategy.
• Partner with product marketing teams for alignment.
• Define integrated portfolio value propositions and core messaging.

Skills

Ability to influence without direct authority

Analytical and financial skills

Strong interpersonal skills

Project management skills

Education

Bachelor's degree in Business or Marketing

MBA or MS preferred

Tools

MS Office (PowerPoint, Excel)

Job description

As a global medtech company, we are driven by our Vision of changing the trajectory of lives for a new day and our Mission to create ingenious solutions that ignite patient turnarounds. Our relentless commitment to patients and strong legacy of innovation in healthcare are the foundation of our future. If you're looking for a new chance, a new beginning, a new trajectory, LivaNova is where your talent can truly thrive. Join our talented team members worldwide to become a pioneer of tomorrow‑because at LivaNova, we don't just treat conditions - we aspire to alter the course of lives.

Position Summary

The Portfolio Value Marketing Manager is responsible for defining and activating the integrated value story of LivaNova's cardiopulmonary portfolio in North America. This role integrates all of the products and services within our total perfusion solution across muliple commercial channels. Your goal is to shift the customer conversation from individual products to a holistic, longterm partnership by clearly articulating the combined clinical, economic, and operational value of LivaNova solutions.

Rather than owning a single product, this role connects strategies, messaging, and tactics across the portfolio to help hospital customers understand how working with LivaNova brings meaningful value. The Portfolio Marketing Manager partners closely with product marketing, sales, corporate accounts, clinical, and service teams to enable customer‑centric, value‑based engagement with hospitals and health systems.

Essential Job Functions

• Develop and lead portfoliolevel marketing strategy and brand management that unites LivaNova's cardiopulmonary products into a clear, differentiated value proposition for hospital customers.
• Define and maintain integrated portfolio value propositions and core messaging that translate individual product benefits into a compelling systemlevel story.
• Partner with product marketing teams to align productspecific strategies with overarching portfolio narratives, ensuring consistency without sacrificing depth or differentiation.
• Create customerfacing portfolio tools and content (e.g., value decks, economic narratives, playbooks) tailored to clinical, economic, and executive hospital stakeholders.
• Lead development of economic and outcomesbased storytelling, including total cost of ownership, utilization efficiency, workflow impact, and longterm value.
• Support strategic account and IDN engagements by enabling crossproduct discussions and longerterm planning conversations that extend beyond single purchasing decisions.
• Collaborate with sales, corporate accounts, service, and communication teams as well as outside partners to ensure portfolio value messaging is reflected consistently across commercial strategies, field tools, and customer interactions.
• Identify opportunities to strengthen portfolio differentiation, including bundled messaging, coordinated launches, and integrated product positioning.
• Personally provide marketing management for all Cardiopulmonary service products.
• Build and maintain strong relationships with key opinion leaders and emerging thought leaders to influence strategy and stay ahead of market shifts.
• Track and analyze market trends, proactively adjusting strategies and communicating insights to guide organizational focus and market opportunity.
• Track progress of key initiatives, measure impact, and recommend options for improvement.
• Work within LivaNova Ethics and Integrity framework and all industry guidelines to ensure all activities are compliant.
• Take ownership of additional tasks and initiatives as needed.

Required Skills and Competencies

Candidate must have:

• Demonstrated ability to influence without direct authority, aligning product marketing, sales, communication, and service teams.
• Comfortable acting as a connector across teams, ensuring consistency while respecting productlevel depth.
• Experience translating complex concepts such as total cost of ownership, service life, and longterm value into clear, compelling narratives.
• Work well within teams that are not located within a specific building or geography.
• Ability to travel regularly domestically (~25-30%) and internationally (1-2 times/year).
• Ability to understand scientific facts and package them into a cohesive communication model for customers and sales personnel.
• Strong analytical and financial skills to organize complex information into clear frameworks and business cases.
• Excellent project management skills, with demonstrated ability to lead cross functional teams and develop new programs.
• Ability to communicate effectively with health care professionals.
• Strong interpersonal skills and professional demeanor.
• Ability to prioritize under pressure and manage multiple tasks simultaneously.
• Ability to meet hospital credentialing requirements.
• Solid MS Office skills including PowerPoint and Excel.

Preferred Skills and Competencies

• Knowledge of the North AMERICA cardiovascular medical device marketplace and healthcare environment, ideally with deep expertise in cardiovascular clinical therapies.
• Knowledge of US healthcare and purchasing infrastructure, including GPOs and IDNs.
• Demonstrated success in healthcare industry sales, marketing, or education, preferably within Medical Device or Technology.

Education

Bachelors degree in Business, Marketing, a health care related field, or a four‑year degree with health care/clinical experience; MBA or MS preferred.

Experience

Minimum of 7+ years of relevant medical device marketing experience.

Pay Transparency

A reasonable estimate of the annual base salary for this position is $125,000 - $170,000 + discretionary annual bonus. Pay ranges may vary by location.

Employee benefits include

• Health benefits - Medical, Dental, Vision
• Personal and Vacation Time
• Retirement & Savings Plan (401K)
• Employee Stock Purchase Plan
• Training & Education Assistance
• Bonus Referral Program
• Service Awards
• Employee Recognition Program
• Flexible Work Schedules

Valuing different backgrounds

LivaNova values equality and diversity. We are committed to ensuring that our recruitment process is fair, transparent and free from unlawful discrimination. Our selection process is driven by the key demands/requirements for the role rather than bias or discrimination on the basis of a candidate's sex, gender identity, age, marital status, veteran status, non‑job‑related disability/handicap or medical condition, family status, sexual orientation, religion, color, ethnicity, race or any other legally protected classification.