Portfolio Marketing Manager

Rockwell Automation; Milwaukee (WI); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Health Insurance (Medical, Dental and

401k

Paid Time off

Parental and Caregiver Leave

Flexible Work Schedule

Job summary

Rockwell Automation, headquartered in Milwaukee, WI, seeks a Portfolio Marketing Manager to lead global programs for Sensing, Safety, and Industrial Components. You will drive growth through go‑to‑market strategy, product launches, demand generation, and sales enablement in collaboration with Business Units, Sales, and Channel teams.

Reporting to the Sr. Manager, Strategic Portfolio Marketing, this hybrid role will coordinate with Regional Marketing and Marketing Operations to bring new

Qualifications

• Bachelor's degree or equivalent years of relevant work experience.
• 5+ years of experience in commercial/B2B marketing roles.
• Experience leading cross‑functional initiatives across sales, product management, marketing and channel teams.
• Experience launching product launches, integrated marketing programs, and demand generation campaigns.
• Experience using AI‑enabled marketing tools and digital technologies to improve marketing effectiveness.
• Experience in industrial automation, intelligent devices, control systems, software, OEM or manufacturing markets.

Responsibilities

• Develop marketing strategies that support portfolio growth, business priorities, and regional objectives.
• Lead go‑to‑market planning and execution for product launches, market expansions, and growth initiatives.
• Partner with Business Units, Sales, and Regional Marketing to drive positioning, demand generation, and sales readiness.
• Align cross‑functional teams to support successful commercialization and customer adoption.
• Identify market opportunities, customer needs, and industry trends to inform strategy.
• Develop demand generation programs and content for target markets and customer segments.
• Create sales enablement tools and content, including value propositions, sales plays, presentations, and industry positioning.
• Support partner engagement, sales training, and readiness programs.
• Oversee development of customer- and sales-facing marketing content across digital, campaign, and launch channels.
• Translate technical capabilities into clear, customer‑focused messaging aligned with Rockwell Automation brand standards.

Skills

5+ years in B2B marketing

Go‑to‑market strategy

Product launches

Demand generation

Cross‑functional leadership

Value propositions & messaging

AI-enabled marketing tools

Global/multinational experience

Industrial automation/manufacturing市场

Education

Bachelor's degree in Marketing, Business, Engineering, Industrial Technology, Communications

Job description

About Us

Rockwell Automation is a global technology leader focused on helping the world’s manufacturers be more productive, sustainable, and agile. With more than 28,000 employees who make the world better every day, we know we have something special. Behind our customers - amazing companies that help feed the world, provide life‑saving medicine on a global scale, and focus on clean water and green mobility - our people are energized problem solvers that take pride in how the work we do changes the world for the better. We welcome all makers, forward thinkers, and problem solvers who are looking for a place to do their best work. And if that’s you we would love to have you join us!

Job Description

Rockwell Automation is looking for a Portfolio Marketing Manager to lead global marketing programs for our Sensing, Safety, & Industrial Components portfolio. You will drive portfolio growth through go‑to‑market strategy, product launch execution, demand generation, and sales enablement. Working across Business Units, Sales, Regional Marketing, and Channel teams, you will help bring new solutions to market, increase customer adoption, and support business growth. Reporting to the Sr. Manager, Strategic Portfolio Marketing, this hybrid role will work out of our Milwaukee, WI headquarters.

Responsibilities

• Develop marketing strategies that support portfolio growth, business priorities, and regional objectives.
• Lead go‑to‑market planning and execution for product launches, market expansions, and growth initiatives.
• Partner with Business Units, Sales, and Regional Marketing to drive positioning, demand generation, and sales readiness.
• Align cross-functional teams to support successful commercialization and customer adoption.
• Identify market opportunities, customer needs, and industry trends to inform strategy.
• Develop demand generation programs and content for target markets and customer segments.
• Create sales enablement tools and content, including value propositions, sales plays, presentations, and industry positioning.
• Support partner engagement, sales training, and readiness programs.
• Oversee development of customer- and sales-facing marketing content across digital, campaign, and launch channels.
• Translate technical capabilities into clear, customer‑focused messaging aligned with Rockwell Automation brand standards.

The Essentials - You Will Have

• Bachelor's Degree or Equivalent Years of Relevant Work Experience
• Legal authorization to work in the U.S. We will not sponsor individuals for employment visas, now or in the future, for this job opening.
• Ability to travel up to 25%

The Preferred - You Might Also Have

• 5+ years of experience in commercial marketing, product marketing, demand generation, commercialization, business development, or related B2B marketing roles.
• Bachelor's degree in Marketing, Business, Engineering, Industrial Technology, Communications, or a related field.
• Deep knowledge of B2B marketing, demand generation, commercialization, and go‑to‑market strategy.
• Experience leading cross‑functional initiatives across sales, product management, marketing, and channel teams.
• Experience developing value propositions, customer messaging, and sales enablement content.
• Experience leading product launches, integrated marketing programs, and demand generation campaigns.
• Experience using AI‑enabled marketing tools and digital technologies to improve marketing effectiveness.
• Experience in industrial automation, intelligent devices, control systems, software, OEM, or manufacturing markets.
• Experience working in a global organization.
• Experience leading product launches and go‑to‑market programs.

What We Offer

• Health Insurance including Medical, Dental and Vision
• 401k
• Paid Time off
• Parental and Caregiver Leave
• Flexible Work Schedule where you will work with your manager to enjoy a work schedule that can be flexible with your personal life.
• To learn more about our benefits package, please visit at www.raquickfind.com.

Equal Opportunity Employer

We are an Equal Opportunity Employer including disability and veterans.

If you are an individual with a disability and you need assistance or a reasonable accommodation during the application process, please contact our services team at [phone].

Hybrid Policy

Rockwell Automation’s hybrid policy aligns that employees are expected to work at a Rockwell location at least Mondays, Tuesdays, and Thursdays unless they have a business obligation out of the office.

Company Overview

Rockwell Automation, Inc. (NYSE: ROK), is a global leader in industrial automation and digital transformation. We connect the imaginations of people with the potential of technology to expand what is humanly possible, making the world more productive and more sustainable. Headquartered in Milwaukee, Wisconsin, Rockwell Automation employs approximately 28,000 problem solvers dedicated to our customers in more than 100 countries. To learn more about how we are bringing the Connected Enterprise to life across industrial enterprises, visit www.rockwellautomation.com.