Portfolio Manager, Brand and Communications 211 AB

Myunitedway; August (CA); Hybrid; USD 60,000 - 75,000; Full time

Job summary

A leading organization is seeking a Portfolio Manager for Brand and Communications to oversee digital strategy and enhance community engagement. This full-time, hybrid role involves managing content across various platforms, developing communication strategies, and ensuring alignment with organizational values. The ideal candidate will have a strong background in communications, creativity, and a commitment to community service.

Benefits

4 Day Work Week Program

Flexible hours

Professional Coaching

Extended Health & Dental

Employee & Family Assistance Program

People Connect (virtual psychological support)

RRSP matching

12 days of Personal Illness and Family Responsibility Leave

Qualifications

• Minimum of four years of relevant experience.
• Strong knowledge of content strategy and communications best practices.
• Proficient in digital communications and social media.

Responsibilities

• Develop and implement communication strategies for 211 Alberta.
• Manage website and digital channels, ensuring alignment with brand strategy.
• Lead crisis communication strategies and manage issues.

Skills

Creative writing

Digital communications

Analytical skills

Content strategy

Social media management

Education

Undergraduate degree or diploma in Communications, Public Relations, Marketing

Tools

MS Office

Adobe Creative Suite

Job description

Portfolio Manager, Brand and Communications 211 AB

Requisition Number: PORTF001185

Apply now

• Posted : May 14, 2025
• Full-Time
• Hybrid

Locations

Showing 1 location

United Way of the Alberta Capital Region
Edmonton, AB T5P3Y3, CAN

Description

In this Temporary, Full-time role, you will be responsible for leading the brand, communications, and digital strategy for 211 Alberta. This role ensures alignment between United Way’s overarching brand and 211 communications, digital engagement, and media relations. Key responsibilities include website management, social media strategy, content development, internal and external communications, and digital storytelling. This is a temporary role with a tentative end date of March 31, 2026, with the possibility of extension.

About the role:

In this Temporary, Full-time role, you will be able to apply passion for creativity and support our purpose in our community. You will drive efficiency and service excellence through collaborating and liaising with internal and external stakeholders, and supporting content, marketing, and communications execution to support our ongoing work. This is a temporary role with a tentative end date of March 31, 2026, with the possibility of extension.

The Day to Day:

• Develops and implements communication strategies that integrate the 211 brand into external engagement materials.
• Aligns brand content strategy with communications plans to enhance 211 Alberta’s public presence and community engagement.
• Evaluates and reports on content strategy effectiveness, identifying areas for growth and improvement.
• Manages and deploys content across the 211 Alberta website and digital channels, ensuring alignment with best practices and brand strategy.
• Maintains and updates online properties, microsites, and domains related to 211 services.
• Regularly reports on digital channel performance, identifying key insights and recommendations for optimization.
• Researches emerging media and technology trends to recommend improvements
• Develops, creates, and publishes diverse content across multiple social media platforms, enhancing brand awareness and engagement.
• Captures and edits photos/videos, creates graphics, and writes compelling posts to promote 211 initiatives.
• Monitors social media interactions, engages with followers, and provides timely responses to inquiries.
• Analyzes social media metrics, tracks KPIs, and provides insights for strategy adjustments.
• Leads and manages a digital ambassador strategy, including tools and training for staff and volunteers.
• Develops and manages an impact-driven storytelling framework for 211 Alberta.
• Leads the planning, creation, and governance of digital and marketing content, ensuring trauma-informed approaches.
• Conducts content audits and environmental scans to improve online engagement.
• Provides communication guidance and issues management support, ensuring preparedness for potential challenges.
• Leads crisis communication strategies, ensuring a proactive and strategic response to reputation management issues.
• Chairs the Marketing and Communications committee with delivery partners, facilitating collaboration and alignment in communications efforts.

About you:

You are eager to apply your exceptional writing skills to our marketing and communications strategies to engage members of our community, corporate partners, donors, and advocates to help ensure no one in our community is left behind.

You have a strong knowledge of content strategy, developing business and marketing communications, and communications best practices along with exceptional creative writing, digital communications, and analytical skills.
You have a can-do attitude, are outcomes driven, and approach situations with empathy and collaboration. Thinking creatively, developing innovative ideas, and juggling multiple tasks and priorities is how you thrive. You love operating in a digital environment and are proficient with MS Office, Adobe Creative Suite, web design and social media.

Your background an undergraduate degree or diploma in Communications, Public Relations, Marketing, or a related field plus a minimum of four years of relevant experience. Membership with the Canadian Public Relations Society (CPRS) or International Association of Business Communicators (IABC) is considered an asset. A combination of education and experience will be considered.

The successful candidate for this position will be someone who shares our purpose to ensure no one in our community is left behind, is a difference maker in our community, and wants to connect to a bigger purpose.

You align with and integrate our core values throughout all organizational and business practices, and you consistently act with personal, professional, and behavioural integrity.

You see yourself in our Values. We value and operate with a commitment to:

• Creating solutions.
• Continuous learning.
• Being courageous in our work.
• Capturing our customers’ hearts and minds.
• Being insights driven and utilizing real data.
• Applying a lens of equity and inclusion to all that we do.

Why work with us?

We are people who love what we doandare passionate about our work. We offer rewarding work, a positive workplace culture, and a totalrewardspackage. Our work environment is a hybrid - with time spent both collaborating in the office as well as remotely.

United Way looks at the big picturein order todeliver a coordinated network of services and programs to address a range of needs for children and families who are struggling. By bringing together partners and strategies, we work to ensure that no one in our community is left behind.

At United Way of the Alberta Capital Region, we value the contributions our employees make in supporting and advancing ourpurpose andvalues andhavea workplace culture where actions are aligned and focused on achieving ourenvisionedfuture.We believethata balanced Total Rewards Programhelps fostera culture and workplace experience where our colleagues will flourish to the benefit of those served through our United Way.

Fundamental to this isourcommitment to pay equity and a living wage.As part of our Total Rewards Program, this position is also eligible for:

• 4 Day Work Week Program (January – August)
• Flexible hours (Hybrid work environment)
• Professional Coaching
• Extended Health & Dental
• Employee & Family Assistance Program
• People Connect (virtual psychological support)
• RRSP matching
• 12 days of Personal Illness and Family Responsibility Leave
• The starting salary range for this role is $60,520 - $75,000

*(Starting salary based on experience and budgetary considerations)

All Benefits are subject to applicable eligibility requirements.

United Way of the Alberta Capital Region is committed to creating an inclusive workplace that reflects our diverse community that we serve. We encourage candidates from diverse backgrounds and those who may need accommodation to apply to join our team. By incorporating a variety of experiences and perspectives, we create opportunities for innovative solutions and maximize the impact of our work.

To learn more about United Wayof theAlberta Capital Region, please visitmyunitedway.ca