Portfolio Analytics & Strategy Analyst Senior - Marketing & Customer Analytics

PNC Financial Services Group, Inc.; United States; On-site; USD 86,000 - 144,000; Full time

Benefits offered by this job

Medical insurance

Dental and vision insurance

Life insurance

Disability protection

401(k) with company match

Stock purchase plan

Dependent care reimbursement

Job summary

PNC Financial Services Group, Inc. seeks a Senior Portfolio Analytics & Strategy Analyst in a multi-location setup including Pittsburgh, Wilmington, Tysons Corner or Chicago.

The role focuses on marketing campaign analytics across Retail Lending products and collaboration with product, marketing and risk teams. You will work with Experian Ascend Marketing, optimize audience targeting, analyze performance, and report results to support profitable growth and data-driven decision making within

Qualifications

• 3+ years in quantitative analytics fields.
• Strong proficiency in data tools (SQL, SAS, Python, Tableau, Hadoop or similar) and experience with large, complex datasets.
• Hands‑on experience with Retail Lending products (Credit Card, Personal Loan, HELOC, and Mortgage).
• Demonstrated experience in Retail Lending eligibility criteria, customer selection or marketing analytics.
• Proven experience executing campaign audience selection criteria for prescreen and non‑prescreen acquisition campaigns.
• Excellent communication and results orientation, with accountability and urgency.

Responsibilities

• Credit Cards and Lending products audience selection, targeting and performance analysis.
• Own analysis and optimization on Experian Ascend Marketing platform across Retail Lending products.
• Partner with internal and external parties to ensure high quality delivery.
• Targeting strategy and campaign process flows in internal channels including online banking, mobile, care center and branches across products and offers.
• Identify opportunities to improve campaign processes and data flows among FICO, Experian, and PNC platforms.
• Analyze flows in internal channels across products and offers.
• Support profitable growth through campaign process analysis.
• Create campaign performance reports across channels and products.

Skills

SQL

SAS

Python

Tableau

Hadoop

Education

Bachelor's

Tools

SQL

SAS

Python

Tableau

Hadoop

Job description

Position Overview At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company’s success. As a Portfolio Analytics & Strategy Analyst Senior within PNC's Data, Modeling & Analytics Marketing & Customer Analytics organization, you will be based in Pittsburgh, PA, Wilmington, DE, Tysons Corner, VA or Chicago, IL.

Role Overview

We are seeking a senior analyst to support the marketing campaign process/delivery in Experian Ascend Marketing. This position also supports profitable account growth through process/data analytics across all Retail Lending products (Consumer Card, Business Card, Unsecured Installment Loans, HELOC, and Mortgage). This senior analyst will work closely with ~10 other team members within Campaign Process Analytics and Delivery team, and partner with PNC partners (Product, Marketing, Decision Science, and 2nd Line of Defense) and vendors (Experian, FICO, email/paper mail shops etc.) to achieve the goals.

Key Responsibilities

• Credit Cards and Lending products audience selection, targeting and performance analysis
• Own analysis and optimization on Experian’s Ascend Marketing platform across all Retail Lending products (Consumer Card, Business Card, Unsecured Installment Loans, HELOC, and Mortgage)
• Partner with all parties (internal and external) to ensure high quality delivery
• Targeting strategy and campaign process flows in internal channels including online banking, mobile, care center and branches across products and different type of offers.
• Identify opportunities to improve campaign processes and data flows among FICO, Experian, and PNC platforms
• Analyze flows in internal channels including online banking, mobile, care center and branches across products and different type of offers.
• Support profitable growth through campaign process analysis
• Create campaign performance reports across channels and products

Preferred skills and experience

• 3+ years in quantitative analytics fields
• Strong proficiency in data tools (SQL, SAS, Python, Tableau, Hadoop or similar) and experience working with large, complex datasets.
• Hands‑on experience with Retail Lending products (Credit Card, Personal Loan, HELOC, and Mortgage)
• Demonstrated experience in Retail Lending eligibility criteria, customer selection or marketing analytics
• Proven experience executing campaign audience selection criteria for prescreen and non‑prescreen acquisition campaigns
• Excellent communication and results orientation, with a strong sense of accountability and urgency.

Financial Services PNC is an in‑office company that fosters a supportive culture where employees can thrive and achieve balance.

Job Description

Provides financial and regulatory reporting and analyses to maintain adequate controls over the financial and regulatory reporting processes. Responsible for running complex business performance, risk and operational analytics. May include the development of analytical methods/models to assess market, credit and/or operational risk of new and existing financial products. Leverages business / product expertise to rigorously analyze large datasets, improve risk adjusted returns, deliver profitable growth, and communicate conclusions. Synthesizes analytical results and develops, recommends, and implements business strategies that improve lending decisions, assist in managing risk, increase revenues, reduce exposure to losses, meet business goals, and improve performance. Establishes baselines for strategies and tracks actual performance to expectations. Applies predictive models, third party data, and other tools to develop and execute appropriate segmentation and targeting for acquisition and portfolio strategies to provide insight into portfolio risk. Manages engagements with internal and external information suppliers ensuring solution is fit for purpose while maintaining appropriate governance and oversight. Works with business, credit, data, and model development partners to design, develop, and monitor test designs and analytical reporting to track and enhance strategies. Designs / enhances standard reporting suites for regular product / portfolio reviews. Collaborates with the line of business, Finance, and Risk partners to assess and establish credit risk appetite and to understand its implications, as well as to establish policies and procedures governing the identification, monitoring, and management of risk appetite.

Qualifications

Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and required certifications/licensures needed to be successful in this position. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.

Preferred Skills

• Analytical Thinking
• Credit Risks
• Data Analytics
• Financial Analysis
• Model Development
• Operational Risks
• Quantitative Models
• Risk Appetite

Competencies

• Analytical Approach
• Banking Products
• Big Data Management and Analytics
• Business Analytics
• Credit Risk
• Mathematics of Financial Instruments
• Operational Risk
• Performance MeasurementPredictive Analytics
• Pricing Models and Analytics
• Regulatory Environment - Financial Services
• Risk Management Banking Work Experience

Education

Bachelors

Pay Transparency

Base Salary: $86,250.00 – $143,750.00 Salaries may vary based on geographic location, market data and on individual skills, experience, and education. This role is incentive eligible with the payment based upon company, business and/or individual performance. Application Window Generally, this opening is expected to be posted for two business days from 09/03/2026, although it may be longer with business discretion.

Benefits

• medical/prescription drug coverage (with a Health Savings Account feature)
• dental and vision options
• employee and spouse/child life insurance
• short and long-term disability protection
• 401(k) with PNC match, pension and stock purchase plans
• dependent care reimbursement account
• back‑up child/elder care
• adoption, surrogacy, and doula reimbursement
• educational assistance, including select programs fully paid
• a robust wellness program with financial incentives

• maternity and/or parental leave
• up to 11 paid holidays each year
• 9 occasional absence days each year, unless otherwise required by law
• between 15 to 25 vacation days each year, depending on career level
• and years of service

Disability Accommodations Statement

If an accommodation is required to participate in the application process, please contact us via email at [e-mail]. Please include “accommodation request” in the subject line title and be sure to include your name, the job ID, and your preferred method of contact in the body of the email. Emails not related to accommodation requests will not receive responses. Applicants may also call 877-968-7762 and say "Workday" for accommodation assistance. All information provided will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations. At PNC we foster an inclusive and accessible workplace. We provide reasonable accommodations to employment applicants and qualified individuals with a disability who need an accommodation to perform the essential functions of their positions.

Equal Employment Opportunity (EEO)

PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law. This position is subject to the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA) and, for any registered role, the Secure and Fair Enforcement for Mortgage Licensing Act of 2008 (SAFE Act) and/or the Financial Industry Regulatory Authority (FINRA), which prohibit the hiring of individuals with certain criminal history.

California Residents

Refer to the California Consumer Privacy Act Privacy Notice to gain understanding of how PNC may use or disclose your personal information in our hiring practices.

For nearly 160 years, PNC has strived to make a meaningful impact for our employees, customers, communities, and shareholders. We believe our success and positive reputation are built on open and honest dialogue, an unwavering focus on smart risk management, relationship-based customer service and community investments. Our inclusive workplace allows our employees to be heard, valued, and developed to do their best work. Being a great place to work means we are making a lasting difference for everyone we serve. Check out the top reasons to join PNC. PNC’s total rewards package includes things like time off, benefits, learning and career development, wellness programs, recognition and much more. The benefits and programs highlighted below are just a sampling of what PNC offers its employees.