Polk Audience Applications Product Manager

R. L. Polk Mobility LLC; Southfield (MI); On-site; USD 80,000 - 100,000; Full time

Job summary

R. L. Polk Mobility LLC is hiring a Product Lead to drive the Polk Audience application products aimed at automotive dealership and retail marketing. In this role, you will develop strategies to activate audiences from complex automotive data, integrating Generative AI to enhance user experiences.

The ideal candidate should have at least 2 years of product management experience, particularly in martech/adtech, with a solid understanding of dealership marketing use cases. This position requires collaboration across various teams to ensure effective product implementation.

Qualifications

• Minimum 2 years of experience in product management.
• Experience with data products or audience/segmentation tools.
• Familiarity with automotive retail/dealership marketing use cases.

Responsibilities

• Own the vision and roadmap for audience application products.
• Build automotive audience strategies and packaging.
• Collaborate with cross-functional teams to deliver measurable outcomes.

Skills

Product management experience in martech/adtech

Understanding of automotive retail marketing

Ability to translate complex data into user experiences

Experience delivering AIML-powered product features

Strong communication skills

Job description

We’re hiring a product lead for our Polk Audience application products focused on automotive dealership and retail marketing experiences. This role owns how automotive retailers and their partners discover, understand, package, and activate audiences, turning complex automotive data signals into clear strategies and ready-to-use audience packages. A core component of this role is developing Generative AI-powered capabilities that help users quickly identify addressable markets and uncover high-value marketing opportunities within an evolving audience taxonomy.

Key Responsibilities

• Product Strategy & Roadmap (Audience Applications) - Own the vision, roadmap, and day-to-day execution for audience application products serving dealerships, dealer groups, OEM retail teams, and automotive retail marketers. Define end-to-end workflows for users to explore audiences, size opportunities, build/choose packages, and take action. Partner with stakeholders across sales, customer success, data science, and engineering to align priorities and deliver measurable outcomes.
• Automotive Audience Strategy & Packaging - Build and evolve automotive audience strategies and packages tailored to dealership/retail use cases, available through an e-commerce platform. Define and maintain a scalable audience taxonomy and packaging framework (naming conventions, inclusion logic, guardrails, tiering, refresh cadence). Collaborate with data science to ensure audiences are performant, explainable, and measurable, and that packaging choices map to real-world dealer objectives and budgets. Create enablement artifacts (internal and customer-facing) that clarify what each package is for, when to use it, and what good performance looks like. Establish guardrails for responsible AI and privacy-safe output in partnership with legal/privacy and security teams. Run user research with dealerships/retail marketers and translate insights into product improvements. Lead cross-functional delivery across engineering, data science, design, privacy/legal, product marketing, and customer-facing teams. Coordinate releases, stakeholder updates, and roadmap communication; manage tradeoffs across speed, quality, and compliance.

Required Qualifications

• 2+ years of product management experience in martech/adtech, data products, analytics platforms, or audience/segmentation tools.
• Strong understanding of automotive retail/dealership marketing use cases (in-market targeting, conquest, retention/service, lifecycle marketing).
• Proven ability to translate complex data into simple, decision-oriented user experiences and product packaging.
• Experience delivering AIML-powered product features (recommendations, insights, natural-language interfaces, decision-support tools).
• Strong communication skills - able to align diverse stakeholders and influence outcomes without direct authority.

Preferred Qualifications

• Experience building self-service planning tools (audience builders, campaign planners, market sizing, opportunity scoring).
• Familiarity with responsible AI practices (evaluation, hallucination mitigation, policy controls, human-in-the-loop design).
• Exposure to dealer advertising workflows and platforms (agency processes, co-op constraints, local market planning, CRM/marketing automation integrations).

It is the policy of Mobility to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status or any other characteristic protected by federal, state or local law. In addition, Mobility will provide reasonable accommodations for qualified individuals with disabilities.