Automotive Audience Syndication Product Lead

R. L. Polk Mobility LLC; Southfield (MI); On-site; USD 90,000 - 120,000; Full time

Job summary

R. L. Polk Mobility LLC is looking for a Product Manager to oversee Polk Audience products tailored for automotive marketers. This role involves managing product strategies and enabling partner-driven audience distribution across various media platforms.

The ideal candidate will have significant experience in product management within the ad tech industry and should demonstrate strong analytical and communication skills. The position is based in Southfield, Michigan, and offers opportunities for strategic innovation in AI-driven marketing.

Qualifications

• 5+ years of experience in product management, preferably in ad tech or martech.
• Strong knowledge of DSPs, SSPs, and audience marketplaces.
• Ability to build and execute a data-driven product strategy.

Responsibilities

• Own product vision and roadmap for Polk Audience packages.
• Serve as product lead for audiences distributed via partners.
• Capture insights from activation teams and convert feedback into prioritized improvements.

Skills

Product management experience in ad tech

Knowledge of DSPs and programmatic ecosystem

Data-driven product strategy

Communication skills

Working with APIs and data taxonomies

Job description

R. L. Polk Mobility LLC is looking for a Product Manager to oversee Polk Audience products tailored for automotive marketers. This role involves managing product strategies and enabling partner-driven audience distribution across various media platforms.

The ideal candidate will have significant experience in product management within the ad tech industry and should demonstrate strong analytical and communication skills. The position is based in Southfield, Michigan, and offers opportunities for strategic innovation in AI-driven marketing.