Player Marketing Director

Epic Games; Cary (NC); On-site; USD 140,000 - 220,000; Full time

Benefits offered by this job

Medical, Dental, Vision

Life Insurance

Long-Term Disability

401k with company match

Unlimited PTO

Paid sabbatical

Mental well-being program

Job summary

Epic Games is seeking a Player Marketing Director to lead player-facing marketing strategy across the Fortnite ecosystem, including UEFN games and experiences on the platform. This role owns the connection between our games and players, turning insight into campaigns that drive awareness, engagement, and retention at scale, while helping stand up marketing plans for new experiences moving toward launch.

You’ll bring rigor to how the team plans, measures, and prioritizes: building real

Qualifications

• 8+ years of marketing experience in games or live, player-facing products.
• Experience building growth strategy and campaigns across multiple titles.
• Strong quantitative and analytical skills with marketing analytics and A/B testing.
• Prioritization across a high volume of concurrent workstreams.

Responsibilities

• Own player marketing strategy and execution across Fortnite ecosystem and third-party content.
• Lead marketing planning for new experiences and IP programs toward launch.
• Build and scale a data-driven marketing practice with KPIs, funnel visibility, experiments, and ROI reporting.
• Own genre-focused campaigns, in-game events, and IP partnership marketing.
• Manage, coach, and grow a team of marketing managers.
• Partner with brand, creative, community, PR, partnerships, data, product, paid media, and publishing teams.
• Represent player marketing in executive conversations with clear storytelling on strategy and impact.

Skills

Marketing strategy

Analytics

Executive presence

Partner management

Team leadership

Growth marketing

Data-driven

Gaming passion

Job description

WHAT MAKES US EPIC?

At the core of Epic’s success are talented, passionate people. Epic prides itself on creating a collaborative, welcoming, and creative environment. Whether it’s building award-winning games or crafting engine technology that enables others to make visually stunning interactive experiences, we’re always innovating.

Being Epic means being a part of a team that continually strives to do right by our community and users. We’re constantly innovating to raise the bar of engine and game development.

MARKETING

What We Do

We deliver the most innovative gaming experiences possible to players around the world. Whether through community outreach, world-class events, or partnership integrations, the Epic Games Publishing and Marketing teams seek to surprise players with new experiences every time they drop in to play.

What You'll Do

Epic Games is looking for a Player Marketing Director to lead player-facing marketing strategy across the Fortnite ecosystem — including Fortnite itself, third-party content and experiences on the platform. This role owns the connection between our games and our players, turning insight into campaigns that drive awareness, engagement, and retention at scale, while helping stand up marketing plans for new experiences moving toward launch.

You’ll bring rigor to how the team plans, measures, and prioritizes: building real player-funnel visibility, a stronger measurement and experimentation practice, and clear, executive-ready storytelling around impact. You’ll manage a small team of marketing managers and report directly to the Senior Director of Marketing.

In this role, you will

• Own player marketing strategy and execution across a portfolio of 2nd & 3rd party content in the Fortnite ecosystem, including UEFN games, developer-built experiences and more
• Lead marketing planning for new experiences and IP programs as they move toward launch, partnering closely with product and studio teams from early development onward
• Build and scale a data-driven marketing practice: define KPIs, build real funnel and player visibility, run experiments, and report results and ROI clearly to senior leadership
• Own genre-focused campaigns, in-game live events, and IP partnership marketing across the portfolio
• Manage, coach, and grow a team of marketing managers, helping the team focus on the highest-impact work rather than spreading thin across every request
• Partner cross-functionally with brand, creative, community, PR, partnerships, data science, product, paid media, and publishing teams, and manage relationships with external partners and licensors
• Represent player marketing in executive conversations — clear, confident, well-prepared storytelling on strategy and impact, not just status updates

What we're looking for

• 8+ years of marketing experience, including several years in player, lifecycle, or growth marketing for games or other live, player-facing products
• Experience building growth strategy and campaigns across a portfolio of titles rather than a single game — comfortable thinking at the level of a connected, multi-title ecosystem
• Strong quantitative and analytical skills, with hands-on experience in marketing analytics, experimentation/A-B testing, attribution, and funnel measurement
• Track record of prioritizing ruthlessly across a high volume of concurrent workstreams, rather than trying to do everything
• Excellent executive presence and communication — able to tell a clear, credible story about strategy and impact to senior leadership
• Experience working with external partners, licensors, or IP holders
• Comfort operating with ambiguity and adapting plans as new titles and experiences take shape
• Genuine passion for games and an understanding of player and creator communities
• Experience adapting marketing strategies and campaigns across different regional markets and audiences
• Experience managing and developing direct reports

EPIC JOB + EPIC BENEFITS = EPIC LIFE

Our intent is to cover all things that are medically necessary and improve the quality of life. We pay 100% of the premiums for both you and your dependents. Our coverage includes Medical, Dental, a Vision HRA, Long Term Disability, Life Insurance & a 401k with competitive match. We also offer a robust mental well-being program through Modern Health, which provides free therapy and coaching for employees & dependents. Throughout the year we celebrate our employees with events and company-wide paid breaks. We offer unlimited PTO and sick time and recognize individuals for 7 years of employment with a paid sabbatical.

ABOUT US

Epic Games is a leading interactive entertainment company. For over 30 years we've been making award-winning games and engine technology that empowers others to make visually stunning games and 3D content that bring environments to life like never before. Epic's award-winning Unreal Engine technology not only provides game developers the ability to build high-fidelity, interactive experiences for PC, console, mobile, and VR, it is also a tool being embraced by content creators across a variety of industries such as media and entertainment, automotive, and architectural design. As we continue to build our Engine technology and develop remarkable games, we strive to build teams of world-class talent.

Like what you hear? Come be a part of something Epic!

Epic Games deeply values diverse teams and an inclusive work culture, and we are proud to be an Equal Opportunity employer. Learn more about our Equal Employment Opportunity (EEO) Policy here.

Note to Recruitment Agencies: Epic does not accept any unsolicited resumes or approaches from any unauthorized third party (including recruitment or placement agencies) (i.e., a third party with whom we do not have a negotiated and validly executed agreement). We will not pay any fees to any unauthorized third party. Further details on these matters can be found here.