Platform-Native Social Media Content Leader

The Franklin Inst; Philadelphia (Philadelphia County); On-site; USD 70,000 - 75,000; Full time

Benefits offered by this job

Health, dental, and vision insurance

401K

Life insurance

Disability coverage

Paid time off

Wellness program benefits

Job summary

The Franklin Institute in Philadelphia seeks a highly creative Social Media Content Manager to lead development, production, writing, and publishing of original social content. This role focuses on short-form video storytelling, platform-native copy, and performance-driven iteration to grow audiences across Instagram, TikTok, YouTube Shorts, and more.

The position requires 5–8 years in social content creation for brands or cultural institutions, with a strong portfolio and a responsive,

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, Digital Media, or related field preferred or equivalent experience.
• 5–8 years of professional experience creating social media content for a brand, publisher, cultural institution, entertainment property, attraction, agency, nonprofit, media company, or creator-led environment.
• Demonstrated portfolio of high-performing social content, including short-form video, social campaigns, social copy, and platform-specific creative.
• Proven ability to create entertaining, engaging, made-for-social content from concept through execution.
• Strong short-form video production skills, including shooting, editing, scripting, pacing, and visual storytelling.

Responsibilities

• Strengthen The Franklin Institute’s social media presence with a smart, curious, and accessible voice.
• Translate brand priorities into social-first content that drives engagement and follower growth.
• Use performance data to inform content quality, posting decisions, formats, and audience response.
• Create and manage social content calendars across priority channels and campaigns.
• Collaborate across internal teams and external partners to deliver timely, high-quality content.

Skills

Social media content creation

Video production

Copywriting

Platform knowledge

Audience growth

Analytics

Education

Bachelor's degree in Marketing, Communications, Journalism, Digital Media, or related field

Tools

Adobe Premiere

CapCut

Canva

Photoshop

Lightroom

After Effects

Sprout Social

Meta Business Suite

Emplifi

Job description

The Franklin Institute in Philadelphia seeks a highly creative Social Media Content Manager to lead development, production, writing, and publishing of original social content. This role focuses on short-form video storytelling, platform-native copy, and performance-driven iteration to grow audiences across Instagram, TikTok, YouTube Shorts, and more.

The position requires 5–8 years in social content creation for brands or cultural institutions, with a strong portfolio and a responsive,