Platform Marketing Lead – AI & Data Platform

DTN (Data Transmission Network); Dallas (TX); Remote; USD 116,000 - 154,000; Full time

Benefits offered by this job

Remote work model

Unlimited PTO

Flexible working hours

Competitive Medical, Dental and Vision

6% 401K matching

Access to 13k+ courses

Employee Assistance Program (EAP)

Job summary

DTN is seeking a Senior Product Marketing Manager, Platform, to own positioning and go-to-market strategy for our shared data platform with a focus on Refined Fuels and Energy. This role translates technical capabilities into compelling value propositions and enables Sales to drive new business, cross-sell, and expansion opportunities.

As an individual contributor, you will collaborate with Product Management, Sales, Demand Gen, and Customer Success to deliver consistent platform messaging,

Qualifications

• 3–5 years of product marketing experience in a B2B SaaS setting.
• Ability to translate complex technical concepts into clear customer-facing messaging.
• Experience leading cross-functional product launches with on-time delivery.
• Strong analytical skills to interpret product usage and pipeline data.
• Familiarity with data products, APIs, and AI capabilities is a plus.

Responsibilities

• Develop and maintain platform positioning and messaging for the shared data platform and AI capabilities.
• Lead go-to-market strategy and execution for platform-level launches, including new data assets and APIs.
• Create buyer personas and use cases for business buyers and technical evaluators.
• Partner with Sales to develop enablement materials, including one-pagers and battlecards.
• Measure adoption and effectiveness of sales materials and refine messaging from field feedback and results.

Skills

Messaging & positioning

Go-to-market launches

Cross-functional collaboration

Data & AI concepts

Sales enablement

Job description

DTN is seeking a Senior Product Marketing Manager, Platform, to own positioning and go-to-market strategy for our shared data platform with a focus on Refined Fuels and Energy. This role translates technical capabilities into compelling value propositions and enables Sales to drive new business, cross-sell, and expansion opportunities.

As an individual contributor, you will collaborate with Product Management, Sales, Demand Gen, and Customer Success to deliver consistent platform messaging,