Planner, Video Investment

Digitas North America; Boston (MA); On-site; USD 61,000 - 90,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

401K

Paid time off

Job summary

Digitas North America is seeking a Planner to lead cross-platform video planning, spanning linear, streaming, and addressable TV. You will build strong client relationships and translate strategy into actionable video plans, leveraging data and research to meet objectives.

The role requires strong teamwork, exceptional communication, and a willingness to travel. Familiarity with generative AI tools is a plus as the team evolves with new ideation and research methods.

Qualifications

• Four-year college education and two to three years of media planning and/or buying experience (preferably online).
• Strong communication skills and ability to work in a team and adapt to challenges.
• Experience teaching analytics to others and inspiring growth in colleagues.

Responsibilities

• Stay up-to-date on the latest video offerings across linear TV, streaming, and addressable TV.
• Promote sharing of video expertise and increase internal visibility.
• Deliver high-quality video planning and buying for clients, using data and research.
• Establish operational processes and execute with attention to detail.

Skills

Media planning

Video planning

Communication

Analytics training

Travel flexibility

AI tools

Education

Bachelor's degree

Tools

AI tools (ChatGPT)

Job description

Company Description

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

The Digitas culture is made up of fearless, inventive and generous Unicorns of all kinds.

Overview

We are the connected marketing agency, a full-service agency with modern creative & media, data, and technology services all under one roof.

We are connected in the way we think and the way we work. At the heart of our company are great people that we call Unicorns. Our Unicorns are open, bold, and curious, and love to solve complex problems for clients in unique ways.

Right now, we’re looking for a stellar Planner who’ll lead the team in bringing that transformation to life through cross-platform video – with a focus on the ever-evolving streaming landscape. Sound like you? Read on.

Responsibilities

You’ll become known within the company as an expert on the advanced video landscape, collaborating with the team on day-to-day projects, and artfully translating strategies into innovative video plans – all while building robust client relationships.

Day To Day, That Looks Something Like This

• Staying up-to-date on the latest video offerings in the marketplace, spanning linear TV, streaming video, and addressable TV, meeting with vendors to discuss product roadmaps and agency wishlists, building deep partner relationships, etc
• Promoting a culture of shared learning and increasing visibility of video expertise within the agency
• Delivering high-quality video planning & buying for clients, serving up a smart, thoughtful understanding of how video can achieve (and exceed) objectives and goals, using data & research
• Establishing operational processes & executing with flawless attention to detail
• Partnering with Precision teams who will handle execution and campaign maintenance, working cross-functionally to spread video knowledge and establish continuous communication with the activation team

Qualifications

We’re looking for an ace Planner who is also a delight to work with, which usually includes:

• A four-year college education and two to three years of media planning and/or buying experience (preferably with some online experience)
• An awareness of the video space – you are inspired by the rapid changes happening within it – and have a hunger to learn
• Exceptional communication skills – you’re skilled at working on a team, and problem, and being flexible so you can roll with whatever challenges arise, client or internal
• A strong, proven ability to teach analytic skills to others, developing, encouraging, and inspiring them to grow
• Willingness to travel as needed – you’re open to new places, new faces, and new ideas
• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $60,800.00 - USD $89,600.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 1/1/2027.