Planner - Ecommerce

DNAM Brands; Beverly Hills (CA); On-site; USD 65,000 - 90,000; Full time

Job summary

DNAM Brands, a family-owned company with a portfolio of fashion and lifestyle brands, seeks an experienced E‑Commerce Planner to drive DTC performance through strategic inventory planning, forecasting, and assortment ownership.

The role ensures inventory, receipts, and sales plans align with financial goals and customer demand, while collaborating across Finance, Marketing, and E‑Commerce teams to optimize profitability.

Qualifications

• 2 years of merchandise/inventory planning experience in retail or fashion.
• Experience forecasting inventory and assortment planning.
• Strong knowledge of inventory productivity, sell-through, gross margin, and inventory turn.
• Advanced Excel skills (PivotTables, XLOOKUP/VLOOKUP).
• Experience with planning or ERP systems such as Prediko, AIMS, Tik Tok Shop, Shopify, or Google Analytics preferred.
• Excellent communication and cross-functional collaboration.

Responsibilities

• Own and manage the E‑Commerce forecasting and inventory planning process.
• Develop seasonal buy plans, assortment strategies, and receipt plans across product categories.
• Monitor daily and weekly sales performance, identifying risks and opportunities to maximize revenue and profitability.
• Partner with Finance, Marketing, and E‑Commerce teams to align product and financial strategies.
• Analyze inventory productivity, sell-through, margin performance, and weeks-on-hand to optimize inventory investments.
• Develop pricing, promotional, and markdown recommendations to support business objectives.
• Support e‑commerce promotional planning and ensure alignment between inventory, site merchandising, and marketing initiatives.
• Prepare weekly, monthly, and seasonal business recaps, forecasts, and reporting.
• Identify chase opportunities and partner with Buying and Production teams to ensure inventory availability and timely deliveries.
• Communicate business trends, risks, and opportunities to leadership and cross-functional partners.

Skills

Merchandise planning

Inventory planning

Forecasting

Analytical thinking

Excel skills

Education

Bachelor's degree in Business/Merchandising/Finance/Economics

Tools

Prediko

AIMS

Tik Tok Shop

Shopify

Google Analytics

Job description

DNAM Brands is a family-owned and operated company that owns and licenses a portfolio of globally recognized fashion and lifestyle brands, including Von Dutch, Ed Hardy, Valentino Orlandi, Allbirds, Badgley Mischka, and more. We are seeking an experienced E-Commerce Planner to drive the financial performance of our direct-to-consumer business through strategic inventory planning, forecasting, and assortment management ownership. This role is responsible for ensuring inventory, sales, and receipt plans are aligned with financial goals, customer demand, and overall business objectives.

Responsibilities

• Own and manage the E-Commerce forecasting and inventory planning process
• Develop seasonal buy plans, assortment strategies, and receipt plans across product categories
• Monitor daily and weekly sales performance, identifying risks and opportunities to maximize revenue and profitability
• Partner with Finance, Marketing, and E-Commerce teams to align product and financial strategies
• Analyze inventory productivity, sell-through, margin performance, and weeks-on-hand to optimize inventory investments
• Develop pricing, promotional, and markdown recommendations to support business objectives
• Support e-commerce promotional planning and ensure alignment between inventory, site merchandising, and marketing initiatives
• Prepare weekly, monthly, and seasonal business recaps, forecasts, and reporting
• Identify chase opportunities and partner with Buying and Production teams to ensure inventory availability and timely deliveries
• Communicate business trends, risks, and opportunities to leadership and cross-functional partners

Qualifications

• Bachelor's degree in Business, Merchandising, Finance, Economics, or a related field preferred
• 2 years of merchandise planning, inventory planning, allocation, or e-commerce planning experience within retail, apparel, or fashion.
• Experience supporting forecasting, inventory management, and assortment planning.
• Strong understanding of inventory productivity, sell-through, gross margin, and inventory turn metrics.
• Advanced Microsoft Excel skills, including Pivot Tables, XLOOKUP/VLOOKUP, and reporting functions.
• Experience with planning, ERP, or reporting tools such as Prediko, AIMS, Tik Tok Shop, Shopify, or Google Analytics preferred.
• Strong analytical and problem-solving skills with the ability to translate data into actionable business recommendations.
• Excellent communication and collaboration skills with the ability to work cross-functionally.
• Highly organized with strong attention to detail and the ability to manage multiple priorities in a fast-paced environment.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.