Planner - Ecommerce

Medium; Beverly Hills (CA); On-site; USD 75,000 - 110,000; Full time

Job summary

DNAM Brands, a family-owned company owning a portfolio of fashion and lifestyle brands, seeks an experienced E-Commerce Planner to drive D2C performance through strategic inventory planning, forecasting, and assortment ownership.

The role ensures inventory, sales, and receipt plans align with financial goals, customer demand, and business objectives. Collaboration with Finance, Marketing and E-Commerce is essential for success.

Qualifications

• Bachelor's degree in Business, Merchandising, Finance, Economics or related field preferred.
• 2 years of merchandise planning, inventory planning or e-commerce planning experience in retail, apparel or fashion.
• Experience supporting forecasting, inventory management and assortment planning.
• Strong understanding of inventory productivity, sell-through, gross margin and inventory turn metrics.
• Advanced Microsoft Excel skills, including Pivot Tables, XLOOKUP/VLOOKUP and reporting functions.

Responsibilities

• Own and manage the E-Commerce forecasting and inventory planning process.
• Develop seasonal buy plans, assortment strategies, and receipt plans across product categories.
• Monitor daily and weekly sales performance, identifying risks and opportunities to maximise revenue and profitability.
• Partner with Finance, Marketing, and E-Commerce teams to align product and financial strategies.
• Analyse inventory productivity, sell-through, margin performance, and weeks-on-hand to optimise inventory investments.
• Develop pricing, promotional, and markdown recommendations to support business objectives.
• Support e-commerce promotional planning and ensure alignment between inventory, site merchandising and marketing initiatives.
• Prepare weekly, monthly and seasonal business recaps, forecasts and reporting.
• Identify chase opportunities and partner with Buying and Production teams to ensure inventory availability and timely deliveries.
• Communicate business trends, risks and opportunities to leadership and cross-functional partners.

Skills

Analytical skills

Communication skills

Organizational skills

Time management

Education

Bachelor's degree in Business/Merchandising/Finance/Economics

Tools

Excel

Prediko

AIMS

TikTok Shop

Shopify

Google Analytics

Job description

DNAM Brands is a family-owned and operated company that owns and licences a portfolio of globally recognised fashion and lifestyle brands, including Von Dutch, Ed Hardy, Valentino Orlandi, Allbirds, Badgley Mischka, and more. We are seeking an experienced E-Commerce Planner to drive the financial performance of our direct-to-consumer business through strategic inventory planning, forecasting, and assortment management ownership.

This role is responsible for ensuring inventory, sales, and receipt plans are aligned with financial goals, customer demand, and overall business objectives.

Responsibilities

• Own and manage the E-Commerce forecasting and inventory planning process
• Develop seasonal buy plans, assortment strategies, and receipt plans across product categories
• Monitor daily and weekly sales performance, identifying risks and opportunities to maximise revenue and profitability
• Partner with Finance, Marketing, and E-Commerce teams to align product and financial strategies
• Analyse inventory productivity, sell-through, margin performance, and weeks-on-hand to optimise inventory investments
• Develop pricing, promotional, and markdown recommendations to support business objectives
• Support e-commerce promotional planning and ensure alignment between inventory, site merchandising and marketing initiatives
• Prepare weekly, monthly and seasonal business recaps, forecasts and reporting
• Identify chase opportunities and partner with Buying and Production teams to ensure inventory availability and timely deliveries
• Communicate business trends, risks and opportunities to leadership and cross-functional partners

Qualifications

• Bachelor's degree in Business, Merchandising, Finance, Economics or a related field preferred
• 2 years of merchandise planning, inventory planning, allocation or e-commerce planning experience within retail, apparel or fashion
• Experience supporting forecasting, inventory management and assortment planning
• Strong understanding of inventory productivity, sell-through, gross margin and inventory turn metrics
• Advanced Microsoft Excel skills, including Pivot Tables, XLOOKUP/VLOOKUP and reporting functions
• Experience with planning, ERP or reporting tools such as Prediko, AIMS, Tik Tok Shop, Shopify or Google Analytics preferred
• Strong analytical and problem-solving skills with the ability to translate data into actionable business recommendations
• Excellent communication and collaboration skills with the ability to work cross-functionally
• Highly organised with strong attention to detail and the ability to manage multiple priorities in a fast-paced environment