Physician Relations and Marketing Specialist

University of Chicago; United States; On-site; USD 65,000 - 80,000; Full time

Job summary

The University of Chicago seeks an innovative Physician Relations and Marketing Specialist within the BSD/Obstetrics and Gynecology to plan outreach and marketing initiatives that grow referrals and patient volume. You will work with section chiefs and hospital marketing to tailor communications for infertility and urogynecology patients.

Responsibilities include creating collateral, managing social channels, and coordinating with leadership on priorities, timelines, and metrics.

Qualifications

• College or university degree required.
• 2–5 years of related experience.
• Healthcare marketing/physician liaison experience preferred.

Responsibilities

• Plan and coordinate referring-physician outreach and visits.
• Develop and print digital collateral tailored to specialties.
• Manage department social media presence and engagement.
• Execute digital patient-directed marketing campaigns to drive appointments.
• Report on referral activity and volume tied to marketing efforts.
• Collaborate with hospital marketing to align with branding standards.
• Support senior staff in outreach and event efforts.

Skills

Relationship building

Strategic communication

Project management

Data-driven mindset

Content development

Collaboration

Adaptability

Writing for diverse audiences

Microsoft Office Suite

Canva & Adobe

Education

Bachelor's degree in Marketing/Communications or related field

Bachelor's degree in Marketing or related field

Tools

Canva

Adobe

Microsoft Excel

Job description

About the Department

Department BSD OBG - Marketing About the Department The Biological Sciences Division (BSD) is the largest unit of the University. Established in 1930, the BSD is comprised of faculty from the clinical and basic sciences. In this unique academic community, a unified division delivers undergraduate, graduate, medical, and postgraduate education in the biological sciences together with outstanding patient care and world-renowned research. The BSD currently includes approximately 135 faculty in the 10 basic science departments, over 800 faculty in 13 clinical departments, and 2,400 staff members. The BSD includes the Pritzker School of Medicine (PSOM), approximately 24 academic units, degree-granting committees, and research centers and institutes. The BSD is located on the University's main campus in Hyde Park, 20 minutes south of downtown Chicago. The Department of Obstetrics and Gynecology has 98 clinical providers: 42 faculty members, ten clinical fellows, 28 residents, ten physician assistants, five midwives, and two advanced practice nurses providing care at the main hospital in Hyde Park and seven off-site locations. We have more than 45,000 outpatient visits, 20,000 ultrasound encounters, 2,500 deliveries, and perform over 2,500 gynecologic surgeries per year. Our physicians see patients at several off-site locations that are managed by the Department and operate at several hospitals, including Munster Community Hospital in Northwestern Indiana and Northwest Community Hospital in Arlington Heights. The Department of Obstetrics and Gynecology is organized into seven clinical sections: Urogynecology, Gynecologic Oncology, REI, Complex Family Planning, Maternal-Fetal Medicine, General Obstetrics & Gynecology, and Minimally Invasive Surgery. Each is led by a section chief who is responsible for carrying out the strategy set for the section. The Department is ranked on the US News and World Report "best" list. Teaching and research are high priorities for the Department. The residency and fellowship programs are highly ranked and have a history of training leaders in healthcare. The Department also has a significant research enterprise, engaging in population health studies, as well as research conducted in wet laboratories on tumor biology and the mechanisms of hypertensive diseases in pregnancy. Additionally, the Section of Complex Family Planning has established a unique research center, Cl3, which focuses on reproductive policy and innovations in sexual and reproductive health.

Job Summary

The Department of Obstetrics and Gynecology within the BSD is looking for an innovative, driven Physician Relations and Marketing Specialist to plan, coordinate and execute departmental initiatives surrounding physician relations and marketing development which will support departmental strategy and initiatives. The Physician Relations and Marketing Specialist will lead physician-referral outreach and patient-facing marketing for the Department of Obstetrics and Gynecology, with an initial focus on the Infertility and Urogynecology sections. This role works closely with section chiefs and hospital marketing to grow referral relationships and patient volume through targeted, specialty-specific communications and campaigns.

Responsibilities

• Plan and coordinate referring-physician outreach, including Lunch and Learns, in-person visits, and ongoing relationship-building with community and regional providers.
• Under direction, develop and print digital collateral — flyers, brochures, and referral materials — tailored to each specialty.
• Participate in managing the department's social media presence, including content planning, posting, and engagement.
• Collaborate with existing marketing leadership to execute digital patient-direct marketing campaigns to drive appointment volume.
• Communicate effectively with hospital, departmental, and section leadership on priorities and project updates.
• Track and report on referral activity, digital engagement, and new-patient volume tied to marketing efforts.
• Partner with the hospital marketing team to ensure alignment with institutional brand and messaging standards.
• Provide support to Senior Communications and Events Coordinator in driving departmental outreach and growth across all media platforms.
• Problem solve delays and other obstacles in an effort to ensure outreach projects are achieving set deadlines.
• Collaborate effectively with both internal and external stakeholders.
• Uses moderate/solid understanding and experience to administer the delivery of services to program participants and/or beneficiaries.
• Has moderate/high levels of interactions with faculty, researchers and staff for committee work or information.
• Performs other related work as needed.

Minimum Qualifications

• Education: Minimum requirements include a college or university degree in related field.
• Work Experience: Minimum requirements include knowledge and skills developed through 2-5 years of work experience in a related job discipline.
• Certifications: ---

Preferred Qualifications

• Education: Bachelor's degree in Marketing, Communications, or a related field.
• Experience: 1-3 years of experience in marketing, communications, or physician liaison/relations work; healthcare experience preferred.
• Strong writing and content-development skills across print, digital, and social channels.
• Comfort working directly with physicians and clinical leadership.
• Experience with social media management and digital marketing/analytics tools.
• Experience in web and digital applications for creating, posting and publishing communications.
• Experience in an Academic or University setting preferred.
• Working with graphic design and branding guidelines preferred.
• Writing for diverse audiences including executive teams, employees, board members, media, policymakers, and the public.
• Advanced skills in Microsoft Office Suite, Excel, and reporting and visualization tools including Canva and Adobe.

Preferred Competencies

• Relationship Building — builds trust and rapport quickly with physicians, clinical staff, and leadership.
• Strategic Communication — tailors messaging and channel choice to the audience, from referring physicians to prospective patients.
• Project Management — manages multiple campaigns and events concurrently, on schedule and within budget.
• Data-Driven Mindset — uses engagement and volume metrics to refine outreach and demonstrate ROI.
• Creativity — develops compelling content and campaign concepts tailored to each specialty.
• Collaboration — works effectively across clinical, administrative, and hospital marketing teams.
• Adaptability — responds to shifting priorities across two distinct specialty sections.
• Proven organizational skills with attention to detail and the ability to prioritize and work on multiple projects.

Job Family Administration & Management

Role Impact Individual Contributor Scheduled Weekly Hours 40 Drug Test Required No Health Screen Required No Motor Vehicle Record Inquiry Required No Pay Rate Type Salary FLSA Status Exempt Pay Range $65,000.00 - $80,000.00 The included pay rate or range represents the University’s good faith estimate of the possible compensation offer for this role at the time of posting.

Benefits Eligible

Yes The University of Chicago offers a wide range of benefits programs and resources for eligible employees, including health, retirement, and paid time off. Information about the benefit offerings can be found in the Benefits Guidebook.

Posting Statement

The University of Chicago is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender, gender identity, or expression, national or ethnic origin, shared ancestry, age, status as an individual with a disability, military or veteran status, genetic information, or other protected classes under the law. For additional information please see the University's Notice of Nondiscrimination. Job seekers in need of a reasonable accommodation to complete the application process should call 773-702-5800 or submit a request via Applicant Inquiry Form. All offers of employment are contingent upon a background check that includes a review of conviction history. A conviction does not automatically preclude University employment. Rather, the University considers conviction information on a case-by-case basis and assesses the nature of the offense, the circumstances surrounding it, the proximity in time of the conviction, and its relevance to the position.

About the University

The University of Chicago is an urban research university that has driven new ways of thinking since 1890. Our commitment to free and open inquiry draws inspired scholars to our global campuses, where ideas are born that challenge and change the world. We empower individuals to challenge conventional thinking in pursuit of original ideas. Students in the College develop critical, analytic, and writing skills in our rigorous, interdisciplinary core curriculum. Through graduate programs, students test their ideas with UChicago scholars, and become the next generation of leaders in academia, industry, nonprofits, and government.