Physician Referral Liaison

Midwest Vision Partners, LLC; Cleveland (OH); On-site; USD 70,000 - 100,000; Full time

Job summary

Midwest Vision Partners, LLC is seeking an Affiliate Liaison who will drive new patient growth by strengthening referral relationships. The role focuses on optometrists and other referral sources, blending relationship management with sales execution and data-driven territory planning.

Expect substantial field travel and hybrid work in the West Cleveland and Sandusky markets. Ideal candidates have 3+ years in medical sales or provider relations, with strong communication skills and CRM

Qualifications

• Bachelor's degree required or equivalent experience.
• 3+ years in medical sales, healthcare liaison, or provider relations.
• Ophthalmology/optometry experience preferred.

Responsibilities

• Grow referral volume within the West Cleveland and Sandusky markets.
• Identify new referral opportunities and protect at-risk accounts.
• Maintain knowledge of providers, services, and access points.
• Log activities and outcomes in CRM; use dashboards to prioritize work.
• Travel approximately 90% for in-market visits.

Skills

Relationship management

Sales discipline

CRM proficiency

Territory management

Communication skills

Travel readiness

Education

Bachelor's degree

Tools

CRM software

Data dashboards

Job description

This role is a mixture of remote and onsite work. 3-4 days will be out in the field assisting the West Cleveland and Sandusky Territory.

Midwest Vision Partners (MVP) is seeking a high-performing Affiliate Liaison to drive new patient growth by strengthening and expanding referral relationships. This role serves as a trusted connector between referring providers and our clinical teams-removing barriers, improving access, and supporting sustainable referral growth.

The Affiliate Liaison represents the full scope of services offered by our physician practices, primarily calling on optometrists (approximately 80%) while also engaging other referring providers across the market. This role blends relationship management with disciplined sales execution, data-driven territory management, and deep provider-level knowledge.

This job description is not intended to be an exhaustive list of duties, responsibilities, or activities.

About Midwest Vision Partners (MVP)

Midwest Vision Partners is dedicated to preserving and improving vision by supporting a network of ophthalmologists and optometrists who deliver patient-centered care. Founded in 2019 in partnership with Alpine Investors and headquartered in Chicago, MVP serves 70+ locations across five states, with over 140 physicians and 1,500 employees.

Key Responsibilities

Referral Growth & Territory Management

• Grow and retain referral volume within an assigned territory
• Proactively identify new referral opportunities and at-risk accounts
• Segment and manage referral sources by pipeline stage (new, developing, established, declining)
• Execute a disciplined territory plan aligned with growth priorities

Provider & Market Expertise

• Develop a strong understanding of the providers represented, including specialties, clinical strengths, and access
• Articulate the practice's value proposition clearly and credibly to referral partners
• Maintain working knowledge of disease states, treatment pathways, and service lines
• Understand local market dynamics and competitive landscape

Field Execution & Relationship Management

• Conduct high-quality, purpose-driven field visits
• Move beyond "check-in" conversations to value-based discussions
• Address barriers to referral growth by collaborating with scheduling, call center, and practice teams
• Support transitions such as provider onboarding or retirements to ensure continuity

Data, Tools & Accountability

• Accurately log activities, insights, and follow-up in CRM tools
• Use data and dashboards to guide prioritization and track performance
• Monitor referral trends and elevate risks or opportunities proactively
• Meet or exceed defined activity and growth targets

Travel Requirements

This role is predominantly field-based, requiring approximately 90% travel and regular in-market visits to referral sources within a 30-mile radius of the practices represented in the West Cleveland and Sandusky markets.

Knowledge, Education, and Skills Requirements

• Bachelor's degree
• 3+ years of experience in medical sales, healthcare liaison, provider relations, or a related field
• Ophthalmology, optometry, or specialty healthcare experience strongly preferred
• Demonstrated ability to manage a territory and drive measurable growth
• Comfort using CRM systems, data, and performance metrics
• Strong communication, organization, and follow-through skills

Ideal Candidate

• Consultative, credible, and professional in the field
• Comfortable having growth-focused conversations
• Detail-oriented and disciplined in execution
• Curious and motivated to continuously learn clinical concepts
• Collaborative partner to physicians, practices, and operations teams

What Success Looks Like

• Consistent referral growth and strong affiliate retention
• Clear articulation of provider capabilities and access
• Proactive identification and resolution of referral barriers
• Trusted, professional presence with referral partners
• Strong alignment with internal teams and leadership