Pharma Paid Search Manager

Solomon Page; United States; On-site; USD 89,544 - 110,208; Full time

Benefits offered by this job

Medical insurance

Dental insurance

401(k)

Commuter benefits

Direct deposit

Job summary

Solomon Page is seeking a freelance Paid Search Manager for a Florida-based pharma-focused agency on a project-based basis. Lead strategy and execution of paid search campaigns across pharma clients, ensuring regulatory compliance and conversion-driven performance.

You will collaborate with brand, analytics, medical/legal and creative teams to optimize campaigns for HCP and DTC audiences, managing budgets, pacing, and forecasting, with a strong analytical mindset and hands-on platform expertise.

Qualifications

• 5+ years of paid search experience in healthcare/pharma or related field.
• Hands-on execution of paid search campaigns.
• Deep knowledge of pharma regulations and MLR review processes.
• Proficiency with Google Ads, Microsoft Advertising, and related platforms.
• Strong analytical skills using Google Analytics or similar tools.

Responsibilities

• Develop and execute comprehensive paid search strategies across Google, Bing, and other platforms.
• Manage end-to-end campaign execution including keyword development, ad copy, bidding, and optimization.
• Ensure campaigns comply with pharmaceutical regulations and MLR review processes.
• Analyze performance and deliver actionable insights to improve ROI and conversions.
• Collaborate with brand, analytics, medical/legal, and creative teams to align messaging and targeting.

Skills

Paid search strategy

Google Ads

Microsoft Advertising

Analytics (GA etc.)

HCP/DTC targeting

Tools

Google Ads

Microsoft Advertising

Job description

Our client a healthcare agency in Florida, is seeking a freelance Paid Search Manager with deep experience in the pharmaceutical industry for ad hoc project-based work. This person will help to lead both the strategy and execution of high-impact paid search campaigns across their pharma clients. This role will be responsible for driving performance across branded and unbranded initiatives, ensuring all campaigns are optimized for both business outcomes and strict regulatory compliance. The ideal candidate brings a strong analytical mindset, hands-on platform expertise, and a proven ability to translate complex healthcare messaging into effective, conversion-driven search strategies. You will collaborate cross-functionally with media, analytics, medical, and legal teams to deliver best-in-class campaigns that reach both HCP and patient audiences.

• This is a freelance project-based role with hours varying each month.
• Pay Rate; $65-80/hour

Responsibilities:

• Develop and execute comprehensive paid search strategies across Google, Bing, and other platforms aligned to brand and business goals
• Manage end-to-end campaign execution including keyword development, ad copy, bidding strategies, and ongoing optimization
• Ensure all campaigns adhere to pharmaceutical regulatory and compliance standards, including MLR review processes
• Analyze campaign performance and deliver actionable insights to improve efficiency, ROI, and conversion rates
• Partner with cross-functional teams including brand, analytics, medical/legal, and creative to align messaging and targeting strategies
• Oversee budget allocation, pacing, and forecasting to maximize performance across campaigns
• Conduct audience research and leverage data to refine targeting strategies for both HCP and DTC campaigns
• Stay up to date on industry trends, platform updates, and evolving pharma advertising regulations
• Mentor junior team members and provide guidance on best practices and campaign execution

Required Qualifications:

• 5+ years of paid search experience with a strong focus in the pharmaceutical or healthcare industry
• Proven experience managing both strategy and hands-on execution of paid search campaigns
• Deep understanding of pharma marketing regulations and MLR review processes
• Expertise in Google Ads, Microsoft Advertising, and related search platforms
• Strong analytical skills with experience using tools such as Google Analytics and other reporting platforms
• Experience targeting both healthcare professionals (HCP) and direct-to-consumer (DTC) audiences
• Ability to manage multiple campaigns and priorities in a fast-paced, deadline-driven environment
• Strong communication and collaboration skills with experience working cross-functionally
• Prior agency experience preferred

The Solomon Page Distinction

Solomon Page offers a comprehensive benefit program for hourly employees. We pride ourselves on offering medical, dental, 401(k), direct deposit and commuter benefits to our employees, including freelancers - which sets us apart in the industries we serve.

About Solomon Page

Founded in 1990, Solomon Page is a specialty niche provider of staffing and executive search solutions across a wide array of functions and industries. The success of Solomon Page reflects an organic growth strategy supported by a highly entrepreneurial culture. Acting as a strategic partner to our clients and candidates, we focus on providing customized solutions and building long-term relationships based on trust, respect, and the consistent delivery of excellent results. For more information and additional opportunities, visit: solomonpage.com and connect with us on Facebook, and LinkedIn.