Pharma Media Lead — Omnichannel Strategy & Activation

Merkley + Partners; New York (NY); Hybrid; USD 90,000 - 100,000; Full time

Job summary

Merkley+Partners is seeking a Media Supervisor with proven pharmaceutical media experience to lead omnichannel planning and execution for a healthcare client. You will oversee strategy, planning, and activation across DTC and HCP initiatives in a fast-paced, integrated environment.

In this role, you will mentor planners, collaborate with internal and client teams, and ensure campaigns comply with FDA regulations while delivering clear insights and optimization opportunities.

Qualifications

• Pharma media experience is required with DTC and HCP planning.
• Knowledge of regulatory considerations in healthcare media.
• Ability to translate insights into media strategies and recommendations.
• Experience communicating results to clients and internal stakeholders.

Responsibilities

• Lead media strategy, planning, and activation for pharmaceutical clients across channels.
• Ensure alignment with brand objectives and regulatory requirements.
• Develop omnichannel media plans spanning digital, TV, paid social, and programmatic.
• Collaborate with teams to translate business objectives into data-informed strategies.
• Interpret performance data and market research to optimize campaigns.

Skills

Pharma media

DTC planning

HCP planning

Regulatory knowledge

Tools

Prisma

DCM

Nielsen

IQVIA

Veeva

Job description

Merkley+Partners is seeking a Media Supervisor with proven pharmaceutical media experience to lead omnichannel planning and execution for a healthcare client. You will oversee strategy, planning, and activation across DTC and HCP initiatives in a fast-paced, integrated environment.

In this role, you will mentor planners, collaborate with internal and client teams, and ensure campaigns comply with FDA regulations while delivering clear insights and optimization opportunities.