PH Product Manager

Elanco; West Virginia; On-site; USD 78,000 - 108,000; Full time

Job summary

Elanco is seeking a PH Product Manager to join the Brand Marketing team, driving consumer insights and marketing trends for the pet health portfolio. You will set market positioning, craft strategic promotion plans, and align with business targets for long-term brand development.

You will collaborate with sales, customer service, and cross-functional teams to execute brand initiatives, manage launches, and maintain assets in compliance with regulatory requirements.

Qualifications

• Education: Bachelor or Master in Business, Marketing, or a related field.
• Experience: A minimum of 5 years of experience in product marketing or an equivalent commercial role.
• Proven ability to multi-task and strong English communication to influence stakeholders.

Responsibilities

• Develop and implement brand plans based on market insights to hit sales and profit goals.
• Manage pricing, promotions, and campaigns to boost customer recruitment and sales velocity.
• Lead pre-launch, new product launches, and maintain brand assets per regulatory requirements.
• Conduct market analysis of consumer behavior and competitors to inform reviews and improvements.
• Collaborate with industry experts and train field teams to ensure excellent project execution.

Skills

English communication

Market insights

Brand marketing

Analytical skills

Education

Bachelor or Master in Business/Marketing

Job description

At Elanco (NYSE: ELAN) – it all starts with animals!

As a global leader in animal health, we are dedicated to innovation and delivering products and services to prevent and treat disease in farm animals and pets. At Elanco, we are driven by our vision of Food and Companionship Enriching Life and our purpose – all to Go Beyond for Animals, Customers, Society and Our People.

At Elanco, we pride ourselves on fostering a diverse and inclusive work environment. We believe that diversity is the driving force behind innovation, creativity, and overall business success. Here, you’ll be part of a company that values and champions new ways of thinking, work with dynamic individuals, and acquire new skills and experiences that will propel your career to new heights.

Making animals’ lives better makes life better – join our team today!

Your Role: PH Product Manager

As PH Product Manager, you will be part of the PH Brand Marketing team to drive consumer insights and marketing trends for our pet health portfolio. In this role, you’ll be responsible for determining market positioning, setting strategic promotion plans, and achieving both business targets and long-term brand development.

Your Responsibilities:

• Develop and implement short-term and long-term brand strategic plans based on strong market insights to achieve sales turnover and profit goals.
• Manage business and marketing activities including pricing strategies, promotion plans, and campaign implementations to improve customer recruitment and sales velocity.
• Lead innovation targets, encompassing pre-launch preparation, new product launches, and the maintenance of brand assets according to regulatory requirements.
• Conduct comprehensive market analysis of consumer behavior and competitor activities to prepare regular business reviews and improvement plans.
• Collaborate with industry KOLs and provide brand training to field sales and customer service teams to ensure excellence in project execution.

What You Need to Succeed (minimum qualifications):

• Education: Bachelor or Master degree in Business, Marketing, or a related field.
• Experience: A minimum of 5 years of experience in product marketing or an equivalent commercial role.
• Proven ability to multi-task in fast-paced environments, strong analytical skills, and excellent English communication skills to influence internal and external stakeholders.

What will give you a competitive edge (preferred qualifications):

• Experience within the pet industry or managing therapeutic animal health products.
• Educational background in animal health or veterinary medicine.
• Personal experience as a pet owner to better relate to consumer insights.
• Proactive approach with a demonstrated passion for marketing and professional demeanor.

Additional Information:

• Travel: 30%
• Location: Shanghai, China - On-site

Don't meet every single requirement? Studies have shown underrecognized groups are less likely to apply to jobs unless they meet every single qualification. At Elanco we are dedicated to building a diverse and inclusive work environment. If you think you might be a good fit for a role but don't necessarily meet every requirement, we encourage you to apply. You may be the right candidate for this role or other roles!

#LI-EG2 #LI-Onsite

Elanco is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status

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