Brand Manager, Pet Health

Elanco; United States; On-site; USD 22,000 - 37,000; Full time

Job summary

Elanco is seeking a Brand Manager for Pet Health in Malaysia. You will develop and execute local marketing plans, translate global strategies, and lead campaigns to grow brand share and business performance. The role requires cross-functional collaboration and a hands-on, proactive approach.

You will monitor performance, gather market insights, manage budgets, and work with Sales, Regulatory, and external partners to deliver impactful initiatives. Travel is required as needed.

Qualifications

• Minimum 4 years in marketing/brand management.
• Strong communication and stakeholder management.
• Experience with consumer/pet health brands preferred.

Responsibilities

• Brand Planning & Execution: Develop and execute annual marketing plans; translate strategies into local activities; lead campaigns and materials; manage timelines.
• Business & Brand Performance: Monitor sales, market share, KPIs; identify gaps; support forecasting and planning.
• Market & Customer Insights: Monitor trends; gather insights from Sales/Distributors and customers; translate insights into initiatives.
• Budget & Commercial Management: Manage budget for assigned brands; track expenditure; support forecasting for product availability.
• Cross-Functional & Stakeholder Management: Collaborate with Sales, Regulatory, Supply Chain, Finance; coordinate with agencies and partners; build stakeholder relationships.
• Compliance & Elanco Brand: Ensure activities comply with promotional practices and policies; strengthen brand reputation.

Skills

Brand management

Marketing strategy

Cross-functional collaboration

Budget management

Education

Bachelor's in Marketing or related field

Job description

At Elanco (NYSE: ELAN) – it all starts with animals!

As a global leader in animal health, we are dedicated to innovation and delivering products and services to prevent and treat disease in farm animals and pets. At Elanco, we are driven by our vision of Food and Companionship Enriching Life and our purpose – all to Go Beyond for Animals, Customers, Society and Our People.

At Elanco, we pride ourselves on fostering a diverse and inclusive work environment. We believe that diversity is the driving force behind innovation, creativity, and overall business success. Here, you’ll be part of a company that values and champions new ways of thinking, work with dynamic individuals, and acquire new skills and experiences that will propel your career to new heights.

Making animals’ lives better makes life better – join our team today!

Your Role:

The Brand Manager, Pet Health is responsible for the development and execution of marketing plans for assigned Pet Health brands across Malaysia and Singapore, with the objective of driving brand growth, market share and business performance.

The role requires a proactive and hands‑on individual who can work independently, manage multiple priorities and collaborate effectively across functions to deliver impactful marketing initiatives.

Your Responsibilities:

1. Brand Planning & Execution

• Develop and execute annual marketing plans for assigned brands in line with business objectives and Global/Regional strategies.
• Translate brand strategies into relevant local marketing activities and campaigns.
• Lead the execution of marketing campaigns, events, promotional activities and brand materials.
• Manage timelines and ensure marketing initiatives are delivered effectively and on time.

2. Business & Brand Performance

• Monitor sales, market share and key brand performance indicators for assigned brands.
• Identify gaps versus plan and work with relevant stakeholders to develop appropriate actions.
• Support sales forecasting and business planning activities.
• Track and evaluate brand and marketing performance to identify opportunities for improvement.

3. Market & Customer Insights

• Monitor market trends, competitor activities and customer needs to identify opportunities and challenges.
• Gather insights from Sales/Distributors, Technical teams, customers and external stakeholders to inform brand plans.
• Translate market and customer insights into practical marketing initiatives that address customer needs and support business growth.

4. Budget & Commercial Management

• Manage the A&A budget for assigned brands and ensure spending is aligned with approved plans.
• Track budget utilization and marketing expenditure.
• Support sales and production forecasting to ensure appropriate product availability while balancing business requirements.

5. Cross-Functional & Stakeholder Management

• Work closely with Sales/Distributors and Technical teams to ensure effective implementation of marketing plans.
• Collaborate with Regulatory, Supply Chain, Customer Service, Finance and other relevant functions to deliver brand initiatives effectively.
• Work with external agencies and partners to execute marketing activities.
• Build and maintain effective relationships with Key Opinion Leaders, customers, distributors and other relevant stakeholders.
• Present brand and product information to internal and external audiences when required.

6. Compliance & Elanco Brand

• Ensure marketing activities are conducted in accordance with Elanco promotional practices, company policies and applicable regulations.
• Support initiatives that strengthen the Elanco brand and its reputation within the Pet Health industry.

What You Need to Succeed (minimum qualifications):

• At least 4 years of work experience in marketing/brand management.

We are looking for a self‑motivated and proactive Brand Manager who:

• Takes ownership of assigned brands and follows through on commitments.
• Works effectively with minimal supervision and manages multiple priorities.
• Has a bias towards action and takes initiative to move things forward.
• Proactively identifies opportunities and turns ideas into actionable initiatives.

What will give you a competitive edge (preferred qualifications):

• Is commercially minded and understands how marketing activities contribute to business results.
• Is comfortable working with different functions and stakeholders.
• Has good analytical and problem‑solving skills.
• Is hands‑on and willing to get into the details to make things happen.
• Communicates confidently and can influence stakeholders without direct authority.
• Is adaptable and comfortable working in a fast‑paced environment

Additional Information:

• Travel: As and when required
• Location: Mutiara Damansara, Petaling Jaya

Don’t meet every single requirement?Studies have shown underrecognized groups are less likely to apply to jobs unless they meet every single qualification. At Elanco we are dedicated to building a diverse and inclusive work environment. If you think you might be a good fit for a role but don't necessarily meet every requirement, we encourage you to apply. You may be the right candidate for this role or other roles!

Elanco is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status

Elanco may use automated tools, including AI, to support parts of our recruitment process, such as reviewing applications against job‑related criteria and/or transferrable skills. These tools help ensure a consistent, structured evaluation, but they do not make hiring decisions. All decisions involve a human reviewer. For more information on how we handle personal data, please see our Elanco Workforce Privacy Notice.