Personalization Strategy Lead

Concord USA; Minnesota; Remote; USD 85,000 - 105,000; Full time

Job summary

A leading consulting firm is seeking a Personalization Strategy Lead to drive strategy and execution in enhancing customer experiences. You will leverage data and experimentation to create personalized customer interactions. The ideal candidate has 5+ years of experience in digital marketing or product management, strong analytical skills, and a proven track record in user experience design. This role offers a salary of $85,000 - $105,000 with comprehensive benefits and opportunities for career growth.

Benefits

Health, Dental, and Vision Insurance

Flexible Spending Accounts

Disability Insurance

Life and AD&D Insurance

Employee Assistance Program

Career Growth Opportunities

Paid Time Off and Holidays

Qualifications

• 5+ years in digital product management or marketing focused on experimentation and personalization.
• Strong analytical skills with a proven ability to derive insights from data.
• Experience designing customer digital experiences and conducting A/B tests.

Responsibilities

• Plan and run experimentation programs to optimize content and targeting.
• Map and analyze customer experiences to identify optimization opportunities.
• Lead the development of end-to-end personalization strategies across channels.

Skills

Digital product management

Data-driven mindset

User experience design

Product ownership

Communication skills

Job description

Overview

Concord isn’t your typical consulting firm; we’re an execution-focused company passionate about delivering results. Our mission is to help clients enhance customer experiences, optimize operations, and revolutionize product offerings through seamless integration, optimization, and activation of technology and data.

We are seeking an experienced Personalization Strategy Lead to drive strategy and execution. In this consultant role, you will combine a product mindset with strong analytical acumen to design impactful customer experiences through experimentation and personalization. If you are highly data-driven, results-oriented, and passionate about leveraging insights to create tailored customer experiences, we’d love to meet you.

What You Will Be Doing

• Experimentation Strategy: Plan and run experimentation programs (A/B and multivariate tests) to validate hypotheses and optimize content, offers, and targeting. Derive actionable insights from experiment results to drive continuous improvement.
• Customer Experience Design & Analysis: Map and analyze customer experiences to identify opportunities for optimization or personalization at each touchpoint. Use data and customer feedback to continuously improve user experience and engagement.
• Personalization Strategy: Lead the development and execution of end-to-end personalization strategies across email, mobile, web, and other channels. Leverage customer data to deliver the right message to the right audience at the right time.
• Cross-Functional Collaboration: Work closely with marketing, analytics, and technology teams (both at Concord and the client) to implement and measure the impact of customer experiences. Identify and refine the "art of the possible" by aligning tool capabilities, data, customer needs, and business goals.
• Product Ownership & Delivery: Bring a product management mindset to experimentation and personalization initiatives. Take end-to-end ownership of projects – from concept and requirements through delivery – and ensure they meet defined success metrics. Monitor performance of experiments and report on KPIs, using data to inform ongoing strategy adjustments.

What We Are Looking For

• Experience: 5+ years of experience in digital product management or digital marketing, with a focus on experimentation, personalization, CRM, or digital product. Proven track record of delivering insights and experiments that drive results.
• Data-Driven Mindset: Strong analytical skills with the ability to interpret customer data and campaign performance metrics. Experience using data to derive actionable insights and inform decision-making.
• User Experience Design & Experimentation: Demonstrated ability to design customer digital experiences and workflows. Experience conducting A/B tests or other experiments, and translating findings into product or marketing optimizations.
• Product Mindset: Ownership-oriented and results-driven approach. Able to set clear goals, manage backlogs/priorities, and deliver initiatives on time. Comfortable working in an agile environment and adapting to evolving requirements.
• Communication & Collaboration: Excellent communication skills with the ability to work effectively in cross-functional teams and client-facing environments. Able to articulate complex data insights to business stakeholders.

What We Offer (W2 Employment)

• Health, Dental, and Vision Insurance: Comprehensive coverage to support your well-being.
• Employer Contributions to Health Savings Accounts (HSA): Helping you save for medical expenses.
• Flexible Spending Accounts (FSA): Options for healthcare and dependent care expenses, plus a $200 Lifestyle Spending Account (LSA).
• Disability Insurance: Short- and long-term coverage, fully paid by the employer.
• Life and AD&D Insurance: Employer-provided coverage, with options for additional voluntary coverage.
• Employee Assistance Program (EAP): Access to personal and professional support resources.
• Career Growth Opportunities: Pathways for advancement and skill development.
• Team Engagement Activities: Regular team-building events and company-sponsored activities to foster collaboration and connection.
• Paid Time Off and Holidays (Only W2 Salary): PTO policy and paid company holidays.

Job Specifications

• Employment type: Full-time permanent employment at Concord.
• Salary: $85,000 - $105,000. Consideration will be given to qualified candidates with varying levels of experience, with compensation commensurate with experience.
• Location: Open to remote in the US. Preferred candidates based in major hubs (Miami, FL; Kansas City, MO; Denver, CO; Minneapolis, MN; Chicago, IL; Atlanta, GA). Occasionally, visiting the offices in Minneapolis, Kansas City, or the client's site might be required.
• Requirements: Must be legally authorized to work in the United States without company sponsorship, now or in the future.

We are an equal opportunity employer. Veterans and individuals with disabilities are encouraged to apply.