Performance & Optimization Manager

Gannett | USA TODAY NETWORK; United States; Remote; USD 70,000 - 85,000; Full time

Job summary

A leading company in the media sector seeks a Performance and Optimization Manager to drive subscription growth and optimize revenue streams. This role involves collaboration across diverse teams to enhance user experiences and manage the testing process effectively. The ideal candidate will possess strong analytical skills and experience in digital performance management.

Qualifications

• Requires a BA/BS degree in a related field.
• 3+ years of digital optimization and performance management experience.
• Above-average communication and troubleshooting skills.

Responsibilities

• Lead A/B testing framework development with cross-departmental teams.
• Refine product requirements for subscription platforms.
• Analyze performance using Looker Studio and Tableau.

Skills

Communication

Organizational skills

Time-management

Analytical skills

Proactive decision-making

Collaboration skills

Education

BA/BS degree

Tools

Microsoft Office Suite

Looker Studio

Tableau

Job description

|Current Gannett Employees- Please ensure you are using our abbreviated process on the internal Careers site by logging into Dayforce through OKTA|

Gannett Co., Inc. (NYSE: GCI) is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a scalable, growth focused media and digital marketing solutions company. We endeavor to deliver essential content, marketing solutions, and experiences for curated audiences, advertisers, consumers, and stakeholders by leveraging our diverse teams and suite of products to enrich the local communities and businesses we serve. Our current portfolio of trusted media brands includes the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom. Our digital marketing solutions brand, LocaliQ, uses innovation and software to enable small and medium-sized businesses to grow, and USA TODAY NETWORK Ventures, our events division, creates impactful consumer engagements, promotions, and races. Gannett open roles are featured on various external job boards. When applying to a position at Gannett, you should be completing an application onGannett Careers viaDayforce .Job postings directing you to complete an application on other external sites may not be valid. To connect with us, visitwww.gannett.com

ThePerformance and Optimization Manager, is at the heart of our strategic direction, leading the charge in optimizing our consumer revenue streams. This exciting position offers the opportunity to collaborate closely with Project Management, Product, and Technology teams, overseeing enterprise-wide rollouts of innovative programs and systems.

You will refine intakes, prepare project status reports, and update leadership on launches and results. You will ensure best practices in landing page and creative testing, oversee native and web subscription unit optimization, including the paywall, and work closely with product teams on new consumer features and tracking enhancements.

Key Responsibilities

• A/B Testing Framework Development: Lead cross-departmental teams to develop and implement a robust framework for A/B testing initiatives, ensuring effective communication, timely results, and status updates.
• Product Requirements Refinement: Partner with stakeholders across Consumer to refine product requirements for new features and enhancements to subscription platforms on web and native.
• Consumer Experience Launches: Collaborate with Product Management, Product, Technology, and Enterprise Data Management teams to launch new Consumer experiences, focusing on the subscription purchase funnel.
• Cross-Functional Approval Facilitation: Facilitate Consumer approval on cross-functional items requiring sign-off.
• Status Communication: Maintain documentation and populate weekly reports to communicate the status of system updates, product launches, and new developments across the Consumer division.
• Quality Assurance and Performance Analysis (10%): Conduct quality assurance on new releases and utilize Looker Studio and Tableau to analyze performance and identify anomalies.
• Monitor onsite and app subscription unit and paywall efficacy.
• Other Duties: Perform other duties as assigned.

Accountabilities

• Collaboration: Work with cross-functional teams across business units to develop solutions for driving subscription growth and optimization efforts.
• KPI and Performance Metrics: Ensure KPIs and performance metrics are clearly articulated, circulated among growth teams, and visible to leadership.
• Test Plan Development: Develop high-quality test plans to support subscription growth and sales optimization.
• Communication and Presentation: Communicate and present materials that articulate test results to internal and external stakeholders as required.

Requirements

• Education/Certification: Requires a BA/BS degree in a related field.
• Experience: 3+ years of digital optimization and performance management in a B2C or B2B environment or 5+ years of relevant experience.
• Specialized Knowledge: Above-average communication skills, effective troubleshooting, organizational and time-management abilities, and experience working with web and native technical teams.
• Universal Skills and Traits: Detail-oriented, analytical, proactive decision-making in a fast-paced environment, strong communication and collaboration skills, proven partner management skills, ability to work independently while contributing to a team, and a disposition to support a community of diverse perspectives and cultures in an inclusive environment.
• Technology/Equipment Expertise: Understanding of subscription marketing, effective communication and presentation skills, proficiency in Microsoft Office Suite with a strong focus on Excel, and ability to utilize data visualization tools such as Looker Studio and Tableau.

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The annualized base salary for this role will range between $70,000 and $85,000. Base compensation is reflective of many factors, including, but not limited to, the market in which one lives/works, individual education level, skills, certifications, and experience. Note: variable compensation is not reflected in these figures and based on the role, may be applicable.

Gannett Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where Gannett employs employees. In addition, Gannett Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and/or any other process in connection with an individuals’ application for employment with Gannett Co., Inc. Applicants who require such accommodation should contact Gannett Co., Inc.’s Recruitment Department at [e-mail].