Performance Marketing Specialist - SEM & Emerging Channels New Atlanta, GA-Remote

Zinnia, LLC; Atlanta (GA); Remote; USD 70,000 - 100,000; Full time

Job summary

A leading technology platform, Zinnia, LLC, is seeking a Performance Marketing Specialist to optimize paid media efforts and enhance channel attribution. The ideal candidate will manage SEM campaigns, analyze performance data, and collaborate cross-functionally to drive significant growth in the insurance sector.

Benefits

Health/Dental Insurance

Parental Leave

401(k)

Incentive/Bonus Opportunity

Tuition Reimbursement

Qualifications

• 2–4 years of experience in performance marketing or growth analytics role.
• Direct experience managing SEM campaigns in Google Ads.
• Strong skills in Looker, GA4, and Excel/Google Sheets.

Responsibilities

• Manage Google and Bing Ads campaigns focusing on lead volume.
• Test emerging channels like YouTube and Reddit for performance.
• Own day-to-day channel reporting and performance dashboards.

Skills

Analytics

SEM

Attribution

Data Interpretation

Tools

GA4

Looker

Tableau

PowerBi

Excel

Google Ads

Bing Ads

Job description

Performance Marketing Specialist - SEM & Emerging Channels

WHO WE ARE:

Zinnia is the leading technology platform for accelerating life and annuities growth. With innovative enterprise solutions and data insights, Zinnia simplifies the experience of buying, selling, and administering insurance products. All of which enables more people to protect their financial futures. Our success is driven by a commitment to three core values: be bold, team up, deliver value – and that we do. Zinnia has over $180 billion in assets under administration, serves 100+ carrier clients, 2500 distributors and partners, and over 2 million policyholders.

WHO YOU ARE:

ThePerformance Marketing Specialist is a data-obsessed digital marketer who thrives on translating performance metrics into actionable media decisions. This role blends hands-on paid media execution (especially SEM) with a heavy emphasis on channel attribution, reporting, and insights. You'll manage and optimize search campaigns, test emerging paid channels, and help build the infrastructure to understand what’s driving real results—across platforms and funnel stages.You’ll be instrumental in evolving our reporting and attribution approach to reduce CAC, optimize spend, and support smarter growth decisions across the business.

WHAT YOU’LL DO:

• Manage Google and Bing Ads campaigns day-to-day, with a focus on lead volume, cost efficiency, and quality
• Test emerging channels (YouTube, Reddit, Spotify, Quora, etc.) and deliver performance assessments
• Optimize bids, budgets, audiences, and creative based on data insights

Attribution & Analytics

• Own day-to-day channel reporting and performance dashboards (in GA4, Looker, Tableau, PowerBi, etc.)
• Partner on our Developer’s Road Map to improve attribution logic, UTM tracking, and first-party data usage
• Deliver daily, weekly and monthly performance summaries with insights, not just numbers
• Identify multi-touch and cross-channel attribution trends and make data-backed recommendations to shift spend
• Help evolve our approach to creative performance tracking, landing page A/B test reporting, and CAC forecasting

Cross-Functional Support

• Collaborate with SEO, Content, and Dev teams to ensure full-funnel alignment and campaign impact
• Feed insight into creative testing initiatives and help validate what’s working (and why)
• Building automation or GPT-based solutions for tagging, trafficking, and QA

WHAT YOU’LL NEED:

• 2–4 years in a performance marketing or growth analytics role
• Direct experience managing SEM campaigns in Google Ads (Bing a bonus)
• Strong skills in Looker, GA4, Excel/Google Sheets, and attribution/reporting frameworks
• Familiarity with UTM parameters, pixel implementation, and conversion tracking
• Curiosity to explore underutilized media and deliver tests with clear metrics
• Ability to connect tactics to business goals—CAC, LTV, and quality outcomes

WHAT’S IN IT FOR YOU?

Zinnia offers excellent career progression and competitive compensation. We offer great benefits, including health/dental insurance, parental leave, 401(k), incentive/bonus opportunity, tuition reimbursement, and so much more.We’re looking for the best and brightest innovators in the industry to join our team. At Zinnia, you collaborate with smart, creative professionals who are dedicated to delivering cutting-edge technologies, deeper data insights, and enhanced services to transform how insurance is done. Visit our website at www.zinnia.com for more information. Apply by completing the online application on the careers section of our website. We are an Equal Opportunity employer committed to a diverse workforce. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability.

If you are resident in California, the CCPA applies to you, find the link to the appropriate privacy notice here stating how we collect and use your data in line with CCPA.

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